Advertising in Petersburg James A Johnson Airport (PSG)

*All metrics are based on a 4-week advertising campaign

Located in picturesque Petersburg, Alaska, the James A Johnson Airport serves as a vital gateway to the region's thriving tourism and fishing industries. This charming airport connects thousands of passengers annually, offering advertisers a unique opportunity to engage with a diverse audience of adventure-seekers and nature enthusiasts. At Petersburg James A Johnson Airport, advertising campaigns benefit from the airport's intimate setting, allowing brands to create meaningful connections with travelers in a truly Alaskan atmosphere.

Why advertise at PSG?

James A Johnson Airport (PSG) in Petersburg, Alaska, offers a unique advertising opportunity for brands looking to connect with a diverse audience of travelers. Some notable aspects of this airport include:

• Intimate setting: The airport's small size allows for more personal connections between advertisers and travelers.
• Thriving industries: Petersburg is known for its tourism and fishing industries, attracting a diverse range of visitors.
• Gateway to adventure: As a vital access point to the region, PSG connects adventure-seekers and nature enthusiasts to the Alaskan wilderness.
• Alaskan atmosphere: The airport's charming and picturesque location offers a truly Alaskan experience for travelers and advertisers alike.

Petersburg Market

• Population: Petersburg, Alaska, has a small but tight-knit community with a population of around 3,000 residents, according to the U.S. Census Bureau. This close-knit atmosphere offers advertisers the opportunity to create meaningful connections with locals and visitors alike.
• Economic focus: The local economy of Petersburg is primarily driven by the fishing and tourism industries. The town's thriving commercial fishing sector and its status as a popular destination for adventure-seekers and nature enthusiasts provide advertisers with a unique market to target.
• Cultural heritage: Petersburg is known for its rich Norwegian heritage, which is celebrated through various events and festivals, such as the annual Little Norway Festival. This cultural backdrop offers advertisers the chance to engage with a community that values tradition and history.
• Outdoor recreation: The town's location in the heart of the Tongass National Forest and its proximity to the Inside Passage make it a prime destination for outdoor enthusiasts. Advertisers can capitalize on this market by targeting those interested in activities such as hiking, fishing, and wildlife watching.
• Education and community: Petersburg is home to a strong educational system, with a focus on community involvement and environmental stewardship. This emphasis on education and community engagement presents advertisers with an audience that values local initiatives and sustainable practices.

Petersburg Audience

• Local residents: Petersburg's tight-knit community of around 3,000 residents, as reported by the U.S. Census Bureau, offers advertisers the opportunity to connect with a diverse range of individuals, including families, fishermen, and outdoor enthusiasts. This allows for targeted campaigns that cater to specific interests or broader messaging that appeals to the entire community.
• Adventure-seeking tourists: As a gateway to the Alaskan wilderness, Petersburg attracts tourists interested in outdoor activities such as hiking, fishing, and wildlife watching. Advertisers can capitalize on this market by creating campaigns that resonate with adventure-seekers and nature lovers, showcasing their brand to a receptive audience.
• Norwegian heritage: The town's rich Norwegian heritage is celebrated through events like the annual Little Norway Festival, attracting visitors who appreciate cultural experiences. Advertisers can engage with this audience by incorporating elements of Petersburg's unique history and traditions into their campaigns, creating a deeper connection with the community.
• Outdoor recreation enthusiasts: With its location in the Tongass National Forest and proximity to the Inside Passage, Petersburg is a prime destination for outdoor enthusiasts. Advertisers can target this audience by aligning their campaigns with popular outdoor activities and local attractions, appealing to those who value nature and adventure.
• Environmentally conscious community: Petersburg's focus on education and environmental stewardship creates an audience that values sustainability and local initiatives. Advertisers can connect with this audience by promoting eco-friendly products or services, or by demonstrating their commitment to environmental responsibility in their campaigns.
• Connected travelers: Although Petersburg is a small town, its visitors and residents are likely to be connected through smartphones and social media. Advertisers can leverage this connectivity to engage with their audience through targeted online campaigns, social media influencers, and interactive experiences that resonate with the Petersburg community.

Airport price breakdown

Billboard advertising prices in Petersburg, Alaska, vary depending on factors such as location, size, and visibility. Here's a breakdown of the pricing:

• Average Price: The average price for billboard advertising in Petersburg is approximately $X.XX, offering a balance between affordability and exposure for advertisers.
• Median Price: With a median price of around $X.XX, this represents the middle ground in terms of pricing, providing a cost-effective option for brands looking to reach their target audience.
• Lowest Price: The lowest price for billboard advertising in Petersburg is about $X.XX, making it an attractive option for smaller businesses or those with limited budgets who still want to make an impact.

Please note that specific pricing information for billboards in Petersburg, Alaska, is not readily available. The dollar amounts represented by "X.XX" should be replaced with accurate pricing data when obtained.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Petersburg James A Johnson Airport:

• Total Impressions: The total number of impressions generated by an advertising campaign at the airport is approximately X,000, showcasing the potential reach of ads placed in this location.
• Average Impressions: On average, an advertising campaign at the airport can expect to generate around X,000 impressions, offering a consistent level of exposure for brands.
• Median Impressions: The median number of impressions for an advertising campaign at the airport is approximately X,000, representing a typical level of visibility for ads placed here.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising campaigns at the airport is about $X.XX, providing a cost-effective way for brands to reach their target audience.
• Median CPM: With a median CPM of around $X.XX, this figure represents a balanced cost-per-impression for advertisers looking to maximize their budget and reach.

Please note that specific impression and CPM data for Petersburg James A Johnson Airport is not readily available. The "X" values should be replaced with accurate data when obtained.

Some of the top airport ad providers for PSG

Here is a list of top advertising providers at Petersburg James A Johnson Airport:

• Alluvit Media is a leading provider of airport advertising solutions, offering a range of services to help brands connect with travelers at PSG.

Other formats for advertising in Petersburg

A closer look at the data reveals the depth and breadth of the other opportunities available in Petersburg:

• Static Billboards: In Petersburg, static billboards generate over 113,000 impressions with an average CPM of $17.29. This classic advertising medium offers a consistent presence and high visibility, making it a popular choice for outdoor campaigns.
• Retail Venues: Retail venues in Petersburg see approximately 28,000 impressions, with an average CPM of $53.53. This targeted advertising option allows brands to reach consumers in a shopping mindset, increasing the likelihood of engagement and conversion.

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