Advertising in General Downing-Peoria International Airport (PIA)

*All metrics are based on a 4-week advertising campaign

General Downing-Peoria International Airport, located in the thriving city of Peoria, offers a unique advertising opportunity for brands. Serving over 600,000 passengers annually, this bustling airport connects travelers to major hubs while showcasing the charm of Peoria. Advertisers can tap into a diverse audience, blending local pride with global reach. At PIA, advertising goes beyond mere exposure, fostering meaningful connections between brands, travelers, and the vibrant Peoria community.

Why advertise at PIA?

Peoria International Airport (PIA) offers a unique advertising opportunity with its diverse audience and strong local connections. Some notable aspects of PIA include:

• Passenger Traffic: PIA serves over 600,000 passengers annually, providing ample exposure for advertisers.
• Connectivity: The airport connects travelers to major hubs, expanding the reach of advertising campaigns.
• Local Charm: PIA showcases the charm of Peoria, allowing advertisers to tap into local pride and create meaningful connections with the community.
• Global Reach: PIA's diverse audience includes both local and international travelers, offering brands a wide range of potential customers.

Peoria Market

• Population: Peoria is the largest city on the Illinois River, with a population of over 110,000 people, according to the U.S. Census Bureau. This sizable population offers advertisers a substantial audience to target.
• Economic Growth: Peoria's economy is diverse, with major industries including healthcare, manufacturing, and education. The city is home to the headquarters of Caterpillar Inc., a Fortune 500 company, providing a strong economic base for the region.
• Cultural Diversity: Peoria is known for its rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics.
• Entertainment and Sports: The city offers various entertainment options, hosting events, concerts, and festivals throughout the year. Peoria is also home to the Peoria Rivermen (SPHL) and the Peoria Chiefs (MiLB), attracting sports fans and providing additional advertising opportunities.
• Education and Innovation: Peoria is a hub for higher education, with institutions such as Bradley University and the University of Illinois College of Medicine at Peoria. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Peoria Audience

• Local residents: Peoria's population of over 110,000 people consists of a diverse mix of individuals, including families, young professionals, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the city.
• International tourists: While Peoria may not be a global tourist hotspot, it still attracts visitors due to its rich cultural heritage, scenic riverfront, and various events. This presents an opportunity for advertisers to reach a wider audience and showcase their brand to potential customers from different regions.
• Language diversity: Peoria's diverse population includes a mix of ethnicities, races, and backgrounds, resulting in a variety of languages spoken throughout the city. Advertisers can consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Peoria audience is characterized by a range of interests and lifestyles, from arts and culture enthusiasts to sports fans and outdoor adventurers. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Highly connected: Peoria residents are well-connected through digital channels, with high smartphone penetration and active participation on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.
• Educated audience: With institutions like Bradley University and the University of Illinois College of Medicine at Peoria, the city boasts a highly educated population. Advertisers can target this tech-savvy and knowledgeable audience by focusing on innovative products, services, and ideas that resonate with their interests and values.

Airport price breakdown

Billboard pricing in Peoria varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Peoria is approximately $1,200.00, offering a cost-effective option for advertisers seeking to reach a broad audience.
• Median Price: The median price for a billboard in Peoria stands at around $1,100.00, providing a balanced option for advertisers considering both cost and visibility.
• Lowest Price: The lowest price for a billboard in Peoria can be as low as $800.00, making it an attractive choice for advertisers with limited budgets or those looking to test the market.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Peoria International Airport:

• Total Impressions: The total impressions for a 4-week advertising campaign at PIA can reach up to 1,000,000, showcasing the potential reach of an ad campaign in this location.
• Average Impressions: The average impressions for a 4-week advertising campaign at PIA stand at around 500,000, offering a substantial audience for advertisers to target.
• Median Impressions: The median impressions for a 4-week advertising campaign at PIA are approximately 450,000, representing a balanced figure between the highest and lowest impressions.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a 4-week advertising campaign at PIA is about $2.40, indicating the cost-effectiveness of advertising in this location.
• Median CPM: The median CPM for a 4-week advertising campaign at PIA stands at around $2.20, providing a balanced cost per thousand impressions for advertisers to consider.

Some of the top airport ad providers for PIA

Here is a list of top advertising providers at Peoria International Airport:

• Departure Media specializes in airport advertising, offering a range of innovative solutions to help brands reach their target audience at PIA.

Other formats for advertising in Peoria

A closer look at the data reveals the depth and breadth of the other opportunities available in Peoria:

• Static Billboards: Static billboards in Peoria receive approximately 275,000 impressions with an average CPM of $8.59. This classic advertising medium provides consistent visibility and a strong presence in the local market.
• Digital Billboards: Digital billboards in Peoria garner around 50,000 impressions and have an average CPM of $10.06. This modern and dynamic medium allows for greater flexibility and real-time updates, making it an attractive option for advertisers.
• Retail Venues: Advertising in retail venues in Peoria reaches about 50,000 impressions with an average CPM of $12.48. This targeted approach allows brands to engage with consumers in a shopping environment, increasing the likelihood of conversions.
• Everything Else: Other advertising opportunities in Peoria, such as experiential marketing or guerrilla campaigns, can achieve up to 500,000 impressions with an average CPM of $2.86. These unconventional methods can create memorable experiences and generate buzz for brands looking to stand out from the competition.

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