Advertising in Pellston Regional/Emmet County Airport (PLN)

*All metrics are based on a 4-week advertising campaign

Located in picturesque Northern Michigan, Pellston Regional/Emmet County Airport serves as a gateway to the region's natural beauty and thriving tourism industry. This charming airport connects thousands of passengers to popular destinations, making it an ideal platform for advertisers to reach a diverse and engaged audience. At Pellston Regional, advertising opportunities are uniquely tailored to showcase both local businesses and global brands, creating a memorable experience for travelers and fostering meaningful connections.

Why advertise at PLN?

Pellston Regional Airport (PLN) offers a unique advertising platform with its distinct features and notable ranking. Here are five key aspects that make PLN stand out:

• Scenic location: Nestled in Northern Michigan, PLN serves as a gateway to the region's natural beauty and thriving tourism industry.
• Target audience: The airport connects thousands of passengers to popular destinations, providing advertisers with a diverse and engaged audience.
• Customized advertising: Advertising opportunities at PLN are tailored to showcase both local businesses and global brands, creating a memorable experience for travelers.
• Meaningful connections: The unique advertising platform at PLN fosters meaningful connections between advertisers and their target audience.

Pellston Market

• Local shopping destination: Pellston Market is a popular shopping destination for both locals and visitors, offering a wide range of products, from groceries and fresh produce to unique gifts and souvenirs, catering to the diverse needs of the community.
• Community hub: The market serves as a gathering place for the community, hosting events and activities throughout the year, such as wine tastings, cooking classes, and seasonal celebrations, providing advertisers with opportunities to engage with a captive audience.
• Support for local businesses: Pellston Market is committed to supporting local businesses and artisans, showcasing their products and services, and fostering a sense of community pride. This focus on local offerings presents advertisers with the chance to connect with a loyal customer base and tap into the local market.
• Eco-friendly initiatives: The market is dedicated to sustainable practices, such as sourcing local and organic products, reducing waste, and promoting environmentally friendly options. Advertisers targeting eco-conscious consumers can benefit from aligning their brand with Pellston Market's green initiatives.
• Convenient location: Situated near Pellston Regional Airport, the market is easily accessible for travelers and residents alike, making it an ideal spot for advertisers to reach a diverse and engaged audience.

Pellston Audience

• Local residents: Pellston, Michigan, has a small-town charm with a population of around 800 residents. This tight-knit community includes families, retirees, and outdoor enthusiasts, providing advertisers with opportunities to target specific demographic groups or appeal to the broader local audience.
• Regional tourists: Northern Michigan is a popular destination for tourists seeking outdoor adventures, such as hiking, fishing, and skiing. Pellston serves as a gateway to nearby attractions like Mackinac Island and Petoskey, allowing advertisers to reach a regional audience interested in exploring the area's natural beauty and recreational activities.
• Seasonal visitors: Pellston experiences an influx of seasonal visitors during the summer and winter months, attracted by the region's outdoor activities and events. Advertisers can capitalize on this seasonal audience by tailoring their campaigns to align with popular activities and local events, such as ski resorts in the winter or boating and fishing in the summer.
• Outdoor enthusiasts: The Pellston audience is characterized by a strong interest in outdoor activities, including hiking, fishing, skiing, and boating. Advertisers can tap into these passions by aligning their campaigns with the region's natural attractions and recreational opportunities, creating a stronger connection with their target audience.
• Environmentally conscious: The Pellston community values sustainability and eco-friendly initiatives, as evidenced by the local market's focus on local and organic products. Advertisers targeting eco-conscious consumers can benefit from aligning their brand with the community's green values and showcasing their commitment to environmental responsibility.
• Connected rural audience: Despite its small-town atmosphere, Pellston residents and visitors are connected through digital channels, such as social media and online platforms. Advertisers can leverage this connectivity to engage with their audience through targeted online campaigns, social media influencers, and interactive experiences tailored to the rural community's interests and values.

Airport price breakdown

Billboard advertising prices in Pellston vary depending on factors such as location, size, and visibility, with the following price breakdown:

• Average Price: The average price for billboard advertising in Pellston is approximately $1,200.00, offering a cost-effective option for brands looking to reach a diverse audience.
• Median Price: With a median price of around $1,100.00, advertisers can find a range of billboard options that cater to their budget and campaign requirements.
• Lowest Price: The lowest price for billboard advertising in Pellston is about $800.00, providing an affordable option for smaller businesses or those with limited advertising budgets.

Airport Impression and CPM Metrics

Here's a breakdown of the impressions and CPM metrics for billboard advertising in Pellston:

• Total Impressions: The total impressions for billboard advertising in Pellston amount to approximately 500,000, showcasing the potential reach of an advertising campaign in the area.
• Average Impressions: The average impressions for a billboard in Pellston are around 125,000, offering a substantial audience for advertisers to target.
• Median Impressions: With a median of 100,000 impressions, advertisers can expect a consistent level of exposure for their campaigns in Pellston.
• Average CPM (Cost Per Thousand Impressions): The average CPM for billboard advertising in Pellston is approximately $9.60, providing a cost-effective option for brands looking to reach a diverse audience.
• Median CPM: The median CPM for billboard advertising in Pellston is around $11.00, offering a range of pricing options that cater to various advertising budgets and campaign requirements.

Some of the top airport ad providers for PLN

Here is a list of top providers for billboard advertising at PLN:

• Alluvit Media is a leading provider of airport advertising solutions, offering a range of innovative and effective advertising options at Pellston Regional Airport.

Other formats for advertising in Pellston

A closer look at the data reveals the depth and breadth of the other opportunities available in Pellston:

• Static Billboards: Static billboards in Pellston receive approximately 73,000 impressions with an average CPM of $20.77. This traditional form of advertising continues to provide a strong presence and visibility for brands in the area.
• Billboards: Billboards in Pellston garner around 5,821 impressions with an average CPM of $17.00. This versatile advertising medium offers a range of options for brands to reach their target audience effectively.
• Retail Venues: Retail venues in Pellston generate about 5,821 impressions with an average CPM of $17.00. These spaces provide advertisers with the opportunity to engage with consumers in a shopping environment, increasing the likelihood of conversions.

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