Advertising in Northwest Florida Beaches International Airport (ECP)

*All metrics are based on a 4-week advertising campaign

Situated in the picturesque coastal region of Panama City, Northwest Florida Beaches International Airport serves as a gateway to the stunning white-sand beaches and crystal-clear waters of the Gulf Coast. This rapidly growing airport connects millions of passengers annually, offering advertisers a unique opportunity to engage with a diverse audience of tourists and locals alike. At ECP, advertising goes beyond conventional boundaries, capturing the essence of Panama City's vibrant culture and natural beauty while connecting with travelers from all walks of life.

Why advertise at ECP?

Northwest Florida Beaches International Airport (ECP) offers a unique advertising opportunity, with its growing passenger traffic and connection to the beautiful Gulf Coast. Here are some notable aspects of ECP:

• Scenic location: ECP is situated in the picturesque coastal region of Panama City, providing a stunning backdrop for advertising campaigns.
• Diverse audience: The airport serves millions of passengers annually, including both tourists and locals, offering advertisers a wide range of potential customers.
• Innovative advertising: ECP goes beyond traditional advertising methods, incorporating the vibrant culture and natural beauty of Panama City into its campaigns.
• Connection to popular destinations: ECP serves as a gateway to the white-sand beaches and crystal-clear waters of the Gulf Coast, attracting visitors from all over the world.

Panama City Market

Here are some key aspects of the Panama City market:

• Population: Panama City is a growing metropolitan area with a population of over 190,000 people, according to the U.S. Census Bureau. This growing population offers advertisers a sizable audience to target.
• Economic growth: The city's economy is driven by industries such as tourism, retail, healthcare, and education. Panama City is also home to Tyndall Air Force Base, which contributes significantly to the local economy and provides additional advertising opportunities.
• Cultural diversity: Panama City boasts a diverse population, with a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics in their campaigns.
• Entertainment and outdoor activities: The city offers a variety of entertainment options, including shopping, dining, and cultural events. Panama City is also known for its beautiful beaches and outdoor recreational activities, attracting tourists and providing additional advertising opportunities.
• Education and innovation: Panama City is home to several higher education institutions, such as Gulf Coast State College and Florida State University Panama City. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Panama City Audience

• Local residents: Panama City has a population of over 190,000 people, with a diverse mix of young professionals, families, students, and retirees. This offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience in their campaigns.
• Tourists: As a popular tourist destination, Panama City attracts visitors from around the world, drawn to its beautiful beaches and outdoor activities. This presents a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from various countries.
• Language diversity: Panama City's diverse population speaks a variety of languages, including English and Spanish. Advertisers should consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Panama City audience has a wide range of interests and lifestyles, from beachgoers and nature enthusiasts to foodies and shoppers. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Highly connected: Panama City residents and visitors are digitally connected, with high smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.
• Military presence: With Tyndall Air Force Base located nearby, Panama City has a significant military presence. Advertisers can target this audience by creating campaigns that resonate with military personnel and their families, showcasing products and services that cater to their unique needs and preferences.
• Education and innovation: Panama City's higher education institutions, such as Gulf Coast State College and Florida State University Panama City, contribute to a culture of innovation and research. Advertisers can target tech-savvy and educated audiences by aligning their campaigns with academic events, research breakthroughs, or local innovations.

Types of Airport Advertising

Here are some of the most common advertising platforms at ECP:

• Video walls: Large, high-resolution screens strategically placed throughout the airport, displaying eye-catching visuals and engaging content to capture the attention of passengers as they navigate the terminal.
• Airline lounges: Premium spaces where advertisers can target affluent travelers with exclusive offers, product displays, or sponsored amenities, creating a memorable brand experience for a high-value audience.
• Security areas: High-traffic zones where passengers spend time waiting in line, providing an opportunity for advertisers to display messages on digital screens, banners, or floor decals, capturing the attention of a captive audience.
• In-flight videos: Engaging content shown during flights, allowing advertisers to reach a captive audience with targeted messaging, product demonstrations, or sponsored entertainment segments.
• Baggage claim: Prominent advertising spaces near luggage carousels, where passengers gather and wait, offering opportunities for large-format displays, digital screens, or sponsored services to create a lasting impression.

These are just a few examples of the many advertising opportunities available at airports like ECP, with countless other platforms and formats designed to reach diverse audiences and achieve specific marketing objectives.

Airport price breakdown

Billboard pricing in Panama City varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Panama City is approximately $1,200.00, providing a cost-effective advertising solution for businesses targeting a diverse audience.
• Median Price: The median price for a billboard in Panama City stands at around $1,000.00, offering a balanced option for advertisers seeking a combination of affordability and visibility.
• Lowest Price: The lowest price for a billboard in Panama City can be as low as $500.00, making it an attractive option for smaller businesses or those with limited advertising budgets.

Airport Impression and CPM Metrics

Here's a breakdown of the impressions and CPM metrics for billboards in Panama City:

• Total Impressions: The total impressions for a billboard in Panama City can reach up to 500,000, offering advertisers a significant opportunity to reach a wide audience.
• Average Impressions: The average impressions for a billboard in Panama City are around 250,000, providing a substantial number of potential customers for advertisers to target.
• Median Impressions: The median impressions for a billboard in Panama City stand at approximately 200,000, offering a balanced option for advertisers seeking a combination of reach and affordability.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in Panama City is about $4.80, providing a cost-effective advertising solution for businesses targeting a diverse audience.
• Median CPM: The median CPM for a billboard in Panama City is around $5.00, offering a balanced option for advertisers seeking a combination of affordability and visibility.

Some of the top airport ad providers for ECP

Here is a list of top providers for ECP:

• Clear Channel Airports is a leading provider of airport advertising solutions, offering a wide range of innovative platforms and formats to engage with travelers.

Other formats for advertising in Panama City

A closer look at the data reveals the depth and breadth of the other opportunities available in Panama City:

• Static Billboards: Static billboards in Panama City receive approximately 464,000 impressions with an average CPM of $5.47. This traditional advertising medium offers a consistent presence and high visibility, making it a reliable choice for advertisers.
• Billboards: Billboards in Panama City garner around 374,000 impressions with an average CPM of $7.35. This classic yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy alternatives.
• Retail Venues: Retail venues in Panama City generate about 19,000 impressions with an average CPM of $18.55. This targeted advertising option allows brands to reach consumers in a shopping mindset, increasing the likelihood of purchase.
• Everything Else: Other advertising opportunities in Panama City accumulate approximately 1,468,000 impressions with an average CPM of $10.08. These diverse options provide advertisers with a wide range of platforms to reach their target audience in unique and engaging ways.

Get started advertising with AdQuick now!

AdQuick is a powerful platform that streamlines out-of-home advertising, offering a wide range of products and solutions for advertisers, agencies, and OOH media owners. By signing up, you'll gain immediate access to over 1,400 premium OOH media owners, execute OOH buys 10x faster, launch campaigns in as little as 48 hours, and unlock unprecedented measurability. Don't miss out on the opportunity to elevate your advertising strategy and reach your target audience more effectively. Sign up for AdQuick today and start making a big impression with your campaigns.