Advertising in Ogdensburg International Airport (OGS)
*All metrics are based on a 4-week advertising campaign
Located in picturesque upstate New York, Ogdensburg International Airport serves as a gateway to the Thousand Islands region and a unique advertising opportunity. This growing airport connects thousands of passengers to major cities, while showcasing the charm of Ogdensburg and its surrounding areas. Advertisers at Ogdensburg International Airport can engage a diverse audience of travelers, tapping into the region's natural beauty and rich history to create memorable and impactful campaigns.
Why advertise at OGS?
Ogdensburg International Airport (OGS) offers a unique advertising opportunity with its growing passenger traffic and picturesque location. Some notable features of OGS include:
- Gateway to Thousand Islands: OGS serves as an entry point to the beautiful Thousand Islands region, attracting tourists and nature enthusiasts.
- Regional charm: The airport showcases the charm of Ogdensburg and its surrounding areas, providing a memorable experience for travelers.
- Diverse audience: Advertisers can engage a wide range of travelers, from business professionals to vacationers, at OGS.
- Connectivity: OGS connects passengers to major cities, increasing the potential reach of advertising campaigns.
Ogdensburg Market
- Population: Ogdensburg is a small city with a population of around 10,000 people, according to the U.S. Census Bureau. This close-knit community offers advertisers the opportunity to create targeted and localized campaigns.
- Economic growth: The economy of Ogdensburg is primarily driven by industries such as manufacturing, retail trade, and healthcare. The city's strategic location along the St. Lawrence River also supports a thriving tourism industry, providing advertisers with a diverse audience to target.
- Cultural heritage: Ogdensburg boasts a rich history and cultural heritage, with attractions such as the Frederic Remington Art Museum and the historic downtown district. Advertisers can leverage this unique local culture to create memorable and engaging campaigns.
- Outdoor recreation: The city's proximity to the Thousand Islands region and the St. Lawrence River offers numerous outdoor recreational opportunities, attracting tourists and nature enthusiasts. This active and outdoorsy audience presents a valuable demographic for advertisers to target.
- Education and community: Ogdensburg is home to several educational institutions, including Ogdensburg Free Academy and St. Lawrence University. These schools foster a strong sense of community and provide advertisers with an opportunity to connect with students, faculty, and local residents.
Ogdensburg Audience
- Local residents: Ogdensburg's population of around 10,000 people consists of a close-knit community with diverse backgrounds and lifestyles. Advertisers can target specific demographic groups, such as families, young professionals, or retirees, or appeal to a broader audience within this small city.
- Regional tourists: The Thousand Islands region and Ogdensburg's rich history attract tourists from nearby areas, providing advertisers with an opportunity to reach visitors interested in outdoor recreation, cultural heritage, and local attractions.
- Language and culture: While English is the predominant language in Ogdensburg, the city's cultural heritage and proximity to the Canadian border may attract visitors who speak French or other languages. Advertisers should consider incorporating multilingual messaging or visual storytelling to effectively communicate with a diverse audience.
- Interests and lifestyles: Ogdensburg residents and visitors enjoy a variety of interests and lifestyles, including outdoor activities, arts and culture, and local events. Advertisers can align their campaigns with these passions to create a stronger connection with their target audience.
- Education and community: With educational institutions like Ogdensburg Free Academy and St. Lawrence University, advertisers can target students, faculty, and local residents who are engaged in the community and value education. This audience may be receptive to campaigns that promote learning, personal growth, and community involvement.
- Connected audience: Although Ogdensburg is a small city, its residents and visitors are likely to be connected through smartphones and social media platforms. Advertisers can leverage this connectivity to engage with their audience through targeted online campaigns, social media influencers, and interactive experiences.
Airport price breakdown
Billboard advertising prices in Ogdensburg vary depending on factors such as location, size, and visibility, with the following price ranges:
- Average Price: The average price for a billboard in Ogdensburg is approximately $1,200.00, offering a cost-effective option for advertisers seeking to reach a diverse audience in this small city.
- Median Price: With a median price of around $1,100.00, billboards in Ogdensburg provide a balanced option for advertisers looking to maximize their exposure without breaking the bank.
- Lowest Price: The lowest price for a billboard in Ogdensburg can be as low as $800.00, making it an attractive choice for advertisers on a tight budget or those looking to test the effectiveness of outdoor advertising in the area.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Ogdensburg International Airport:
- Total Impressions: The total number of impressions for a 4-week advertising campaign at OGS is approximately 500,000, showcasing the potential reach of ads in this small yet diverse market.
- Average Impressions: On average, an advertising campaign at OGS can generate around 125,000 impressions per week, offering consistent exposure to a wide range of travelers.
- Median Impressions: The median number of impressions for a campaign at OGS is approximately 100,000 per week, indicating a balanced level of visibility for ads placed in this location.
- Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign at OGS is approximately $9.60, providing a cost-effective option for advertisers seeking to reach a diverse audience.
- Median CPM: With a median CPM of around $11.00, advertising at OGS offers a balanced approach to maximizing exposure while maintaining a reasonable budget.
Some of the top airport ad providers for OGS
Here is a list of top providers for advertising at Ogdensburg International Airport (OGS):
- Alluvit Media specializes in airport advertising, offering tailored solutions for advertisers looking to reach travelers at OGS.
Other formats for advertising in Ogdensburg
A closer look at the data reveals the depth and breadth of the other opportunities available in Ogdensburg:
- Static Billboards: Static billboards in Ogdensburg generate approximately 100,000 impressions with an average CPM of $25.73. This classic advertising medium offers a constant presence, making it a reliable choice for advertisers seeking consistent exposure.
- Digital Billboards: Digital billboards in Ogdensburg receive around 11,000 impressions and have an average CPM of $6.00. This dynamic and eye-catching format allows for greater flexibility and creativity, making it an appealing option for advertisers looking to stand out.
- Retail Venues: Advertising in retail venues in Ogdensburg garners about 37,500 impressions with an average CPM of $21.78. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of engagement and conversion.
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