Advertising in Nome Airport (OME)

*All metrics are based on a 4-week advertising campaign

Located in the remote yet captivating region of Alaska, Nome Airport serves as a vital gateway for travelers and a unique advertising opportunity. This essential transportation hub connects Nome's rich history, natural beauty, and thriving local culture with the world. Advertising at Nome Airport allows brands to engage with a diverse audience of adventure seekers, business travelers, and locals alike. In this distinctive setting, each advertisement becomes a memorable part of the Nome experience.

Why advertise at OME?

Nome Airport (OME) offers a unique advertising opportunity in a captivating Alaskan setting. Some notable aspects of this airport include:

• Gateway to adventure: Nome Airport serves as a vital connection for travelers seeking outdoor experiences in Alaska's remote wilderness.
• Rich history: Nome's storied past, including the gold rush era, adds to the airport's unique atmosphere.
• Diverse audience: Advertising at OME reaches a wide range of visitors, including adventure seekers, business travelers, and local residents.
• Memorable experience: Ads placed at Nome Airport become an integral part of the overall Nome experience for travelers.

Nome Market

• Population: Nome has a small but tight-knit community, with a population of around 3,800 people. This close-knit atmosphere offers advertisers the opportunity to create targeted and impactful campaigns.
• Economic growth: Nome's economy is primarily driven by industries such as mining, tourism, and fishing. The city's rich history and natural resources provide a unique backdrop for businesses and advertisers to connect with the local community and visitors alike.
• Cultural diversity: Nome is known for its strong Alaska Native heritage, with a significant percentage of the population identifying as Alaska Native or American Indian. This cultural diversity offers advertisers the chance to engage with a unique and vibrant audience.
• Outdoor recreation: Nome is a gateway to Alaska's vast wilderness, offering numerous outdoor activities such as hiking, fishing, and wildlife viewing. Advertisers can tap into the adventurous spirit of Nome's residents and visitors, promoting products and services related to outdoor recreation and exploration.
• Education and community: Nome is home to the University of Alaska Fairbanks' Northwest Campus, which provides higher education opportunities for the region. This educational presence, combined with a strong sense of community, makes Nome an attractive market for advertisers targeting engaged and informed audiences.

Nome Audience

• Local residents: Nome's small population of around 3,800 people, consists of a tight-knit community with strong Alaska Native heritage. Advertisers can create targeted campaigns that resonate with the local culture and values, appealing to families, professionals, and Alaska Native communities.
• Adventure seekers: Nome Airport serves as a gateway to Alaska's remote wilderness, attracting travelers interested in outdoor activities such as hiking, fishing, and wildlife viewing. Advertisers can capitalize on this adventurous spirit by promoting products and services related to outdoor recreation and exploration.
• Business travelers: Nome's economy is driven by industries like mining, tourism, and fishing, bringing in business travelers who contribute to the local economy. Advertisers can target this audience with campaigns focused on professional services, accommodations, and local attractions that cater to their needs.
• Education and community: The presence of the University of Alaska Fairbanks' Northwest Campus in Nome attracts students and faculty, creating an engaged and informed audience. Advertisers can connect with this demographic by promoting educational resources, community events, and local businesses that cater to their interests.
• Cultural diversity: Nome's strong Alaska Native heritage and cultural diversity offer advertisers the opportunity to engage with a unique and vibrant audience. By crafting campaigns that respect and celebrate local traditions and customs, brands can create a meaningful connection with Nome's residents and visitors.
• Seasonal visitors: Nome hosts annual events such as the Iditarod Trail Sled Dog Race and the Bering Sea Ice Golf Classic, attracting seasonal visitors and sports enthusiasts. Advertisers can align their campaigns with these popular events to capture the attention of this niche audience and create memorable experiences.

Types of Airport Advertising

Here are some of the most common advertising platforms at OME:

• Video walls: Strategically placed video walls throughout the airport can display eye-catching visuals and animations, capturing the attention of travelers as they navigate the terminal. For example, a travel agency could showcase stunning footage of Alaska's natural beauty to entice visitors to book a guided tour.
• Airline lounges: Advertising in airline lounges targets a captive audience of premium travelers, offering a more relaxed and receptive environment for ads. A luxury brand could place an elegant print ad or sponsored content in a lounge magazine, appealing to the affluent clientele.
• Security areas: Advertisements in security areas can engage travelers during wait times, providing a welcome distraction. A local restaurant could place a large-format ad near the security checkpoint, enticing hungry passengers with images of delicious cuisine.
• In-flight videos: In-flight videos offer a unique opportunity to reach passengers during their journey, with a captive audience and minimal distractions. A car rental company could create a short video ad showcasing their services, encouraging travelers to book a vehicle upon arrival at Nome Airport.
• Baggage claim: Advertising in the baggage claim area can target travelers as they wait for their luggage, providing an opportunity for brands to make a lasting impression. A hotel could place a digital ad near the baggage carousel, promoting their comfortable accommodations and convenient location.

These examples represent just a few of the many advertising opportunities available at airports like OME, with countless other platforms and formats to explore.

Airport price breakdown

Billboard advertising prices in Nome vary depending on factors such as location, size, and duration, with the following price ranges:

• Average Price: The average price for a billboard in Nome is approximately $1,200.00, offering a cost-effective option for advertisers looking to reach a diverse audience in this unique Alaskan setting.
• Median Price: With a median price of around $1,100.00, billboards in Nome cater to a variety of budgets, allowing advertisers to find the perfect balance between cost and visibility.
• Lowest Price: The lowest price for a billboard in Nome can be as affordable as $800.00, providing an accessible entry point for businesses and brands looking to make an impact in this captivating region.

Airport Impression and CPM Metrics

Impressions and CPM metrics for advertising at Nome Airport provide valuable insights into the potential reach and cost-effectiveness of campaigns:

• Total Impressions: Nome Airport advertising campaigns can generate a total of approximately 500,000 impressions, offering a significant opportunity for brands to connect with a diverse audience.
• Average Impressions: On average, an advertising campaign at Nome Airport can yield around 125,000 impressions, showcasing the potential for impactful messaging and brand exposure.
• Median Impressions: The median number of impressions for Nome Airport advertising campaigns is approximately 100,000, highlighting the consistent reach and visibility of ads in this unique location.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising at Nome Airport is about $9.60, demonstrating a cost-effective option for advertisers looking to maximize their return on investment.
• Median CPM: With a median CPM of around $11.00, Nome Airport advertising campaigns offer a balanced approach to cost and visibility, catering to a variety of budgets and objectives.

Some of the top airport ad providers for OME

Here is a list of top providers for advertising at Nome Airport:

• Advance Media: Advance Media specializes in aviation marketing, offering tailored advertising solutions for airports like Nome Airport.

Other formats for advertising in Nome

A closer look at the data reveals the depth and breadth of the other opportunities available in Nome:

• Static Billboards: Static billboards in Nome generate approximately 280,000 impressions with an average CPM of $0.89. This classic advertising medium offers a cost-effective way to reach a wide audience, making it a popular choice for brands looking to make an impact in Nome.
• Retail Venues: Advertising in retail venues in Nome garners around 280,000 impressions and has an average CPM of $0.89. This targeted approach allows advertisers to connect with consumers in a shopping environment, increasing the likelihood of driving sales and brand awareness.

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