Advertising in Newport News/Williamsburg International Airport (Patrick Henry Field) (PHF)

*All metrics are based on a 4-week advertising campaign

Located in the historic region of Virginia, Newport News/Williamsburg International Airport (Patrick Henry Field) offers a unique advertising opportunity. Serving over a million passengers annually, this airport connects the rich history of Williamsburg with the thriving business community of Newport News. Advertisers can tap into a diverse audience of tourists, business travelers, and locals, making it an ideal platform to showcase their brand and engage with a wide range of consumers.

Why advertise at PHF?

Patrick Henry Field (PHF) is a significant airport in the region, offering advertisers a valuable platform to reach a diverse audience. Some notable aspects of PHF include:

• Location: Situated in the historic region of Virginia, PHF connects the rich history of Williamsburg with the thriving business community of Newport News.
• Passenger Traffic: Serving over a million passengers annually, PHF caters to a diverse audience of tourists, business travelers, and locals.
• Advertising Opportunities: Advertisers can leverage the airport's unique location and audience to showcase their brand and engage with a wide range of consumers.
• Accessibility: PHF offers convenient access to major highways and transportation options, making it an ideal choice for travelers in the region.

Newport News Market

• Population: Newport News is part of the larger Hampton Roads metropolitan area, which has a population of over 1.7 million people, according to the U.S. Census Bureau. This sizable population offers advertisers a substantial audience to target with their campaigns.
• Economic growth: Newport News has a diverse economy, with major industries such as shipbuilding, military, aerospace, and advanced manufacturing. The city is home to significant employers like Huntington Ingalls Industries, Jefferson Lab, and Canon Virginia, providing a stable economic base for advertisers to tap into.
• Cultural diversity: The city boasts a rich cultural heritage and diverse population, encompassing a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics in the Newport News market.
• Entertainment and attractions: Newport News offers a variety of entertainment options and attractions, including museums, parks, and historic sites. Popular destinations such as the Virginia Living Museum, Mariners' Museum, and Newport News Park draw visitors from near and far, providing additional advertising opportunities for brands.
• Education and innovation: The city is home to several higher education institutions, including Christopher Newport University and Thomas Nelson Community College. This concentration of academic institutions fosters a culture of innovation and research, making Newport News an attractive market for advertisers targeting tech-savvy and educated audiences.

Newport News Audience

• Local residents: Newport News is part of the Hampton Roads metropolitan area, which has a population of over 1.7 million people. The city's residents include a mix of young professionals, families, students, and retirees, providing advertisers with opportunities to target specific demographic groups or appeal to a broader audience.
• Regional tourists: The historic region of Virginia attracts a significant number of tourists each year, drawn to attractions such as Colonial Williamsburg, Jamestown, and Yorktown. Advertisers can capitalize on this influx of visitors by showcasing their brand to potential customers from across the country and beyond.
• Cultural diversity: Newport News boasts a rich cultural heritage and diverse population, encompassing a mix of ethnicities, races, and backgrounds. This diversity presents both a challenge and an opportunity for advertisers, as they must consider cultural nuances when crafting their messaging and can target a wide range of audiences and demographics.
• Interests and lifestyles: The Newport News audience is characterized by a wide range of interests and lifestyles, from history buffs and outdoor enthusiasts to arts and culture aficionados. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Residents of Newport News, like many urban areas, are highly connected through smartphones and social media platforms. This connectivity allows advertisers to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a receptive audience in the digital space.
• Business travelers: Newport News is home to major industries such as shipbuilding, military, aerospace, and advanced manufacturing, attracting a significant number of business travelers. Advertisers can target this audience by focusing on messaging that appeals to professionals and aligning their campaigns with business-related events and conferences in the area.

Airport price breakdown

Billboard pricing in Newport News varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Newport News is approximately $1,200.00, offering a cost-effective advertising solution for businesses looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, billboards in Newport News provide a balanced option for advertisers seeking both affordability and visibility.
• Lowest Price: The lowest price for a billboard in Newport News can be as low as $800.00, making it an attractive choice for smaller businesses or those with limited advertising budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Newport News:

• Total Impressions: The total impressions for a typical 4-week advertising campaign in Newport News amount to approximately 1,000,000, showcasing the potential reach of an ad in this market.
• Average Impressions: On average, an advertising campaign in Newport News generates around 250,000 impressions per week, offering consistent exposure to a diverse audience.
• Median Impressions: The median number of impressions for a campaign in Newport News stands at about 200,000 per week, reflecting a balanced level of visibility for advertisers.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a Newport News advertising campaign is approximately $4.80, providing a cost-effective solution for businesses looking to reach a wide audience.
• Median CPM: With a median CPM of around $5.50, advertising campaigns in Newport News offer a balanced option for advertisers seeking both affordability and reach.

Some of the top airport ad providers for PHF

Here is a list of top billboard providers for PHF:

• Kenjoh Outdoor Advertising is a leading provider of outdoor advertising solutions in Newport News, offering a variety of billboard options to suit different advertising needs.

Other formats for advertising in Newport News

A closer look at the data reveals the depth and breadth of the other opportunities available in Newport News:

• Static Billboards: Static billboards in Newport News generate approximately 243,000 impressions with an average CPM of $10.84. This traditional advertising medium offers a constant presence, making it a reliable choice for advertisers.
• Billboards: Billboards in Newport News receive around 18,000 impressions and have an average CPM of $10.93. This versatile advertising option allows for creative messaging and design, capturing the attention of passersby.
• Retail Venues: Advertising in retail venues garners about 18,000 impressions with an average CPM of $13.19. This targeted approach enables advertisers to reach consumers in a shopping mindset, increasing the likelihood of engagement and conversion.
• Transit: Transit advertising in Newport News generates approximately 2,800,000 impressions and has an average CPM of $9.29. This highly visible medium allows advertisers to reach a captive audience of commuters and travelers, making it an effective option for raising brand awareness.
• Everything Else: Other advertising opportunities in Newport News, such as digital displays and event sponsorships, collectively receive around 880,000 impressions with an average CPM of $1.96. These diverse options provide advertisers with unique ways to connect with their target audience and stand out from the competition.

Get started advertising with AdQuick now!

As you can see, advertising at Patrick Henry Field and in the Newport News market offers a wealth of opportunities to reach a diverse and engaged audience. By leveraging the various advertising platforms and targeting the unique demographics of the area, brands can create effective campaigns that resonate with their target audience. To take advantage of these opportunities and gain access to industry-leading technology, 99% of billboard ads, best billboard prices guaranteed, and white glove service, don't hesitate to sign up with AdQuick and get started on your next out-of-home advertising campaign.