Advertising in LaGuardia Airport (LGA)

*All metrics are based on a 4-week advertising campaign

Located in the bustling city of New York, LaGuardia Airport serves as a key gateway for millions of travelers and a prime advertising opportunity. With over 30 million passengers annually, this airport connects diverse audiences in a city known for its cultural richness and economic power. Advertising at LaGuardia Airport allows brands to engage with a global audience while showcasing their message in the heart of one of the world's most iconic cities, making it a uniquely advantageous platform for advertisers.

Why advertise at LGA?

LaGuardia Airport offers a unique advertising platform with its notable features and high ranking among US airports. Some key aspects of LGA include:

• Location: Situated in New York City, LGA provides advertisers with access to a diverse and influential audience.
• Passenger Traffic: With over 30 million passengers annually, LGA offers a high-visibility platform for advertising campaigns.
• Global Connectivity: As a key gateway for international travelers, LGA allows brands to engage with a global audience.
• Iconic City: Advertising at LGA enables brands to showcase their message in the heart of one of the world's most iconic cities.

New York Market

• Population: New York City is the largest city in the United States, with a population of over 8.3 million people, according to the U.S. Census Bureau. This massive population offers advertisers a vast and diverse audience to target with their campaigns.
• Economic Powerhouse: New York City is a global financial center, with major industries including finance, media, technology, and fashion. The city is home to the headquarters of numerous Fortune 500 companies, such as JPMorgan Chase, Verizon, and Pfizer, providing advertisers with a wealth of potential business partnerships and opportunities.
• Cultural Diversity: Known as a melting pot of cultures, New York City boasts a diverse population with a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics, making it an ideal market for tailored advertising campaigns.
• Entertainment and Sports: The city is a hub for entertainment, hosting Broadway shows, concerts, and festivals throughout the year. New York City is also home to several professional sports teams, including the New York Yankees (MLB), New York Knicks (NBA), and New York Giants (NFL), attracting millions of fans and offering additional advertising opportunities.
• Education and Innovation: New York City is a center for higher education, with prestigious institutions such as Columbia University, New York University, and The City University of New York. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

New York Audience

• Local residents: With a population of over 8.4 million people, New York City is home to a diverse array of residents, each with their own distinct tastes, preferences, and lifestyles. This includes young professionals, families, students, and retirees, offering advertisers the chance to target specific demographic groups or appeal to a broader audience.
• International tourists: As one of the world's most popular tourist destinations, New York City attracts millions of visitors each year. According to NYC & Company, the city welcomed over 66 million tourists in 2019, with approximately 13.5 million of them coming from international destinations. This influx of visitors presents a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from around the world.
• Language diversity: The linguistic diversity of New York City is unparalleled, with over 200 languages spoken throughout its five boroughs. This presents both a challenge and an opportunity for advertisers, as they must consider language barriers and cultural nuances when crafting their messaging. By creating multilingual campaigns or incorporating visual storytelling, brands can effectively communicate with a wider audience.
• Interests and lifestyles: The New York audience is characterized by a wide range of interests and lifestyles, from arts and culture enthusiasts to sports fans and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: New Yorkers are known for their fast-paced, always-on-the-go lifestyle, and this extends to their digital habits as well. With high smartphone penetration and a strong presence on social media platforms, the New York audience is highly connected and receptive to digital advertising. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Types of Airport Advertising

Here are some of the most common advertising platforms at LGA:

• Video Walls: Large, high-resolution screens strategically placed throughout the airport, displaying eye-catching visuals and engaging content. For example, a luxury brand might showcase their latest collection on a video wall near the shopping area.
• Airline Lounges: Exclusive spaces for premium passengers, offering a captive audience for targeted advertising. A financial institution could promote their travel rewards credit card to affluent travelers in a lounge setting.
• Security Areas: High-traffic zones where passengers spend time waiting in line, providing an opportunity for brands to capture their attention. An example could be a tech company advertising their noise-canceling headphones to travelers looking for a more peaceful flight experience.
• In-Flight Videos: Captive in-flight entertainment systems that allow advertisers to reach passengers during their flight. A tourism board might showcase a destination's attractions in a short video, enticing travelers to plan their next vacation.
• Baggage Claim: Another high-traffic area where passengers wait for their luggage, offering brands the chance to make a lasting impression. A car rental company could advertise their services with eye-catching signage near the baggage carousel.

These are just a few examples of the many advertising opportunities available at airports like LGA, with countless other platforms and formats to explore.

Airport price breakdown

Billboard advertising prices in New York City can vary greatly, with a range of options to suit different budgets:

• Average Price: The average price for a billboard in New York City is approximately $46,121.12, offering a general idea of the cost for advertisers.
• Median Price: With a median price of $116,636, this figure represents the middle point in the range of billboard prices, providing a more accurate representation of typical costs.
• Lowest Price: For those on a tight budget, the lowest price for a billboard in New York City is around $807.57, making it possible for smaller businesses to take advantage of this advertising platform.

Airport Impression and CPM Metrics

Here's a breakdown of the impressions and CPM metrics for advertising in New York City:

• Total Impressions: The total number of impressions for all billboards in New York City is approximately 2,572,840,000.
• Average Impressions: On average, a billboard in New York City receives about 1,801,000 impressions.
• Median Impressions: The median number of impressions for a billboard in New York City is around 117,000.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in New York City is approximately $46.69.
• Median CPM: The median CPM for a billboard in New York City is about $11.95.

Some of the top airport ad providers for LGA

Here are some of the top providers for advertising at LaGuardia Airport:

• Clear Channel Airports is a leading provider of airport advertising solutions, offering a wide range of formats and platforms to help brands reach their target audience.
• Intersection (United Club) specializes in air advertising, providing brands with unique opportunities to engage with passengers in exclusive airline lounges.

Other formats for advertising in New York

A closer look at the data reveals the depth and breadth of the other opportunities available in New York:

• Static Billboards: Static billboards receive approximately 301,000 impressions with an average CPM of $2,862.73. This traditional format continues to be a popular choice for advertisers seeking a constant presence in the cityscape.
• Billboards: Billboards garner around 51,000 impressions and have an average CPM of $219.23. This versatile medium allows for creative and dynamic messaging, capturing the attention of passersby.
• Street Furniture: Street furniture advertising generates about 210,000 impressions with an average CPM of $47.95. This format integrates seamlessly into the urban environment, engaging pedestrians and commuters alike.
• Wheat Pastings: Wheat pastings accumulate approximately 1,260,000 impressions and boast an average CPM of $179.04. This grassroots approach to advertising creates a buzz and connects with audiences on a more personal level.
• Wallscapes: Wallscapes receive around 632,000 impressions and have an average CPM of $20,264.53. These large-scale murals make a bold statement and leave a lasting impression on viewers.
• Retail Venues: Retail venue advertising garners approximately 50,000 impressions and has an average CPM of $17.42. This format allows brands to target consumers in a shopping mindset, driving purchase intent and brand awareness.
• Transit: Transit advertising receives around 568,000 impressions with an average CPM of $777.71. This highly visible format reaches commuters and tourists alike, making it an effective way to connect with a wide range of audiences.
• Bus: Bus advertising accumulates about 2,910,000 impressions and boasts an average CPM of $9.06. This mobile platform allows advertisers to reach audiences throughout the city, increasing brand exposure and recall.
• Window Scapes: Window scapes have an average CPM of $2,575.85. This visually striking format transforms storefronts and windows into eye-catching advertisements, capturing the attention of pedestrians and shoppers.
• Taxi: Taxi advertising has an average CPM of $1.07. This mobile format offers advertisers the opportunity to reach audiences on the go, increasing brand visibility throughout the city.
• Everything Else: Other advertising formats in New York receive approximately 83,000 impressions with an average CPM of $1,084.34. These diverse options allow advertisers to explore unique and innovative ways to connect with their target audience.

Get started advertising with AdQuick now!

AdQuick is a comprehensive platform for out-of-home advertising, offering a wide range of products and solutions for advertisers, agencies, and OOH media owners. With industry-leading technology and access to over 1,400 premium OOH media owners, AdQuick streamlines the process of researching, planning, and executing outdoor campaigns. The platform guarantees the best billboard prices and provides white glove service, ensuring a seamless ad buying experience. Satisfied customers and media partners attest to the effectiveness of AdQuick's tools and resources. Don't miss out on the opportunity to launch OOH campaigns in as little as 48 hours and unlock unprecedented measurability. Sign up now and experience the benefits of AdQuick for yourself.