Advertising in Louis Armstrong New Orleans International Airport (MSY)

*All metrics are based on a 4-week advertising campaign

Located in the culturally rich city of New Orleans, Louis Armstrong New Orleans International Airport serves as a gateway to the unique charm and vibrant energy of the Crescent City. Welcoming over 13 million passengers annually, this bustling airport offers advertisers an unparalleled opportunity to engage with a diverse audience. At MSY, advertising goes beyond traditional boundaries, capturing the essence of New Orleans while connecting with travelers from around the world, creating a lasting impact on millions of journeys.

Why advertise at MSY?

As a major transportation hub, Louis Armstrong New Orleans International Airport (MSY) offers a variety of unique features and experiences for travelers. Some of the most notable aspects of MSY include:

• Architecture: The airport's modern and sleek design reflects the vibrant spirit of New Orleans.
• Art and Culture: MSY showcases local art and cultural exhibits, immersing travelers in the rich history and creativity of the city.
• Food and Shopping: The airport offers a diverse selection of dining and shopping options, featuring both local favorites and popular national brands.
• Accessibility: MSY is conveniently located near major highways and public transportation, making it easily accessible for both locals and visitors.

New Orleans Market

• Population: New Orleans is a culturally diverse city with a population of nearly 400,000 people, according to the U.S. Census Bureau. The city's unique blend of cultures and traditions makes it an attractive market for advertisers.
• Economic growth: The New Orleans economy is driven by industries such as tourism, healthcare, and maritime trade. The city is also home to the headquarters of several major companies, including Entergy Corporation and Ochsner Health System, offering advertisers opportunities to target a variety of business sectors.
• Cultural diversity: Known for its rich cultural heritage, New Orleans boasts a diverse population that includes a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to reach a wide range of audiences and demographics in the city.
• Entertainment and sports: New Orleans is a hub for entertainment, hosting world-famous events like Mardi Gras and the New Orleans Jazz & Heritage Festival. The city is also home to the New Orleans Saints (NFL) and the New Orleans Pelicans (NBA), attracting millions of fans and providing additional advertising opportunities.
• Education and innovation: The city is a center for higher education, with prestigious institutions such as Tulane University, Loyola University New Orleans, and the University of New Orleans. This concentration of academic institutions fosters a culture of innovation and research, making New Orleans an attractive market for advertisers targeting tech-savvy and educated audiences.

New Orleans Audience

• Local residents: New Orleans is home to a diverse population of nearly 400,000 people, including young professionals, families, students, and retirees. This diverse demographic landscape offers advertisers the opportunity to target specific groups or appeal to a broader audience in the city.
• International tourists: Known for its vibrant culture and world-famous events, New Orleans attracts millions of visitors each year. According to New Orleans & Company, the city welcomed over 18 million tourists in 2019, presenting a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from around the world.
• Language diversity: New Orleans is a melting pot of cultures, with a rich linguistic diversity that includes English, French, Spanish, and various African languages. Advertisers must consider language barriers and cultural nuances when crafting their messaging, and can create multilingual campaigns or incorporate visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The New Orleans audience is characterized by a wide range of interests and lifestyles, from music and art enthusiasts to foodies and sports fans. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: New Orleans residents are highly connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Types of Airport Advertising

Here are some of the most common advertising platforms at MSY:

• Video Walls: Strategically placed video walls throughout the airport can display eye-catching advertisements, engaging travelers with dynamic visuals and animations. For example, a fashion brand could showcase their latest collection on a video wall near the baggage claim area.
• Airline Lounges: Advertisers can target premium passengers by placing ads in airline lounges, where travelers often spend time relaxing and waiting for their flights. A luxury car brand could display a sleek ad in a lounge, enticing affluent travelers with an exclusive offer.
• Security Areas: Advertising in security areas can capture the attention of passengers during a typically mundane part of their journey. A travel insurance company could place an ad near the security checkpoint, reminding passengers of the importance of coverage while they wait in line.
• In-Flight Videos: In-flight videos offer a captive audience for advertisers, as passengers are likely to watch the content during their flight. A hotel chain could promote their properties through a short video ad played before the in-flight entertainment begins.
• Interactive Kiosks: Interactive kiosks placed throughout the airport can engage travelers with interactive content, games, or quizzes, while also displaying advertisements. A tech company could create a branded game on a kiosk, allowing passengers to test their new product while waiting for their flight.

These examples represent just a fraction of the advertising opportunities available at airports like MSY, with countless other platforms and formats to explore.

Airport price breakdown

Billboard pricing in New Orleans varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in New Orleans is approximately $2,500 per month.
• Median Price: The median price for a billboard in the city stands at around $2,000 per month.
• Lowest Price: The lowest price for a billboard in New Orleans can be as low as $1,000 per month.

Please note that these prices are approximate and may vary depending on specific factors related to each billboard.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in New Orleans:

• Total Impressions: The total impressions for a billboard campaign in New Orleans can reach up to 1,000,000 impressions per month, depending on factors such as location and visibility.
• Average Impressions: On average, a billboard in New Orleans can generate around 500,000 impressions per month, offering advertisers a significant audience reach.
• Median Impressions: The median number of impressions for a billboard in the city stands at approximately 400,000 impressions per month.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in New Orleans is around $5.00, making it a cost-effective advertising option for brands looking to reach a large audience.
• Median CPM: The median CPM for a billboard in New Orleans is approximately $4.50, offering advertisers a competitive rate for reaching their target audience.

Some of the top airport ad providers for MSY

Here is a list of top advertising providers at Louis Armstrong New Orleans International Airport (MSY):

• Clear Channel Airports is a leading provider of airport advertising solutions, offering a wide range of innovative platforms and formats to engage travelers.

Other formats for advertising in New Orleans

A closer look at the data reveals the depth and breadth of the advertising opportunities available in New Orleans:

• Static Billboards: Static billboards generate approximately 845,000 impressions with an average CPM of $618.14. This classic advertising medium offers a consistent presence and high visibility, making it a reliable choice for advertisers.
• Billboards: Billboards receive around 40,000 impressions and have an average CPM of $28.85. This versatile and eye-catching medium can be tailored to various campaign objectives, making it a popular choice for outdoor advertising.
• Street Furniture: Street furniture garners about 1,232,000 impressions with an average CPM of $1.39. This advertising format integrates seamlessly into the urban landscape, allowing brands to engage with consumers in their everyday environment.
• Wheat Pastings: Wheat pastings achieve approximately 2,346,000 impressions and have an average CPM of $44.16. This creative and unconventional medium allows advertisers to make a bold statement and capture the attention of passersby.
• Wallscapes: Wallscapes generate around 149,000 impressions with an average CPM of $32,484.74. These large-scale advertisements create a powerful visual impact, transforming ordinary walls into captivating brand experiences.
• Retail Venues: Retail venues receive about 40,000 impressions and have an average CPM of $15.67. This advertising format allows brands to target consumers in a shopping mindset, increasing the likelihood of purchase.
• Transit: Transit advertising generates approximately 5,600,000 impressions with an average CPM of $11.20. This highly visible medium reaches a captive audience of commuters, making it an effective way to raise brand awareness.
• Window Scapes: Window scapes have an average CPM of $43.30. This visually appealing format allows advertisers to transform storefront windows into engaging brand displays, capturing the attention of pedestrians and shoppers alike.
• Sports Venues: Sports venues offer a unique opportunity for advertisers to connect with passionate fans and create memorable brand experiences.
• Everything Else: Other advertising formats in New Orleans generate around 763,000 impressions with an average CPM of $130.55. This diverse range of options allows advertisers to find the perfect medium to reach their target audience and achieve their campaign goals.

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