Advertising in Nantucket Memorial Airport (ACK)

*All metrics are based on a 4-week advertising campaign

Located on the picturesque island of Nantucket, Nantucket Memorial Airport offers a unique advertising opportunity in a charming, high-end destination. As the primary airport for this affluent vacation spot, it serves a discerning clientele with a penchant for luxury. Advertising at Nantucket Memorial Airport allows brands to engage with this exclusive audience, while also tapping into the island's rich history and vibrant local culture, making it an exceptional choice for advertisers.

Why advertise at ACK?

Nantucket Memorial Airport is a unique advertising location with several notable features that make it an attractive choice for advertisers. Some of these features include:

• Destination appeal: Nantucket is a popular vacation spot for wealthy travelers, providing advertisers with access to a high-end demographic.
• Historic charm: The island's rich history and picturesque scenery create a unique atmosphere for advertising campaigns.
• Local culture: Advertising at ACK allows brands to connect with the vibrant local community and tap into the island's distinctive character.
• Exclusivity: The airport's smaller size and limited commercial flights create a more intimate and exclusive advertising environment.

Nantucket Market

• Population: Nantucket has a small year-round population of around 11,000 residents, which swells to over 50,000 during the peak summer season, according to the Nantucket Community Profile. This seasonal influx of visitors provides advertisers with a larger, diverse audience during the summer months.
• Affluence: Nantucket is known for its high-end real estate and affluent visitors, with the median home value on the island being over $1 million, as reported by Zillow. This wealth concentration offers advertisers the opportunity to target a luxury-seeking demographic with significant purchasing power.
• Cultural charm: The island boasts a rich history, with its roots in the whaling industry and a well-preserved historic district. Nantucket's cultural charm and picturesque scenery attract discerning travelers, providing a unique backdrop for advertising campaigns.
• Arts and events: Nantucket hosts a variety of annual events, such as the Nantucket Film Festival and the Nantucket Wine & Food Festival, drawing in visitors and creating additional advertising opportunities for brands to engage with a cultured audience.
• Outdoor activities: The island offers numerous outdoor activities, including pristine beaches, biking trails, and sailing opportunities, attracting an active and adventurous demographic. Advertisers can capitalize on this audience's interests by promoting products and services related to outdoor pursuits and leisure.

Nantucket Audience

• Local residents: Nantucket's year-round population of around 11,000 residents is a mix of families, professionals, and retirees who appreciate the island's charm and natural beauty. Advertisers can target this tight-knit community by focusing on local interests and values, such as sustainability, preservation, and supporting local businesses.
• Seasonal visitors: During the peak summer season, Nantucket's population swells to over 50,000, attracting affluent vacationers seeking a luxurious and relaxing getaway. Advertisers can capitalize on this influx of high-end visitors by promoting luxury products, services, and experiences that cater to their discerning tastes.
• Event attendees: Nantucket hosts a variety of annual events, such as the Nantucket Film Festival and the Nantucket Wine & Food Festival, drawing in cultured visitors with an interest in arts, film, and gastronomy. Advertisers can align their campaigns with these events to engage with a sophisticated and cultured audience.
• Outdoor enthusiasts: The island's pristine beaches, biking trails, and sailing opportunities attract an active and adventurous demographic. Advertisers can target this audience by promoting products and services related to outdoor pursuits, leisure, and wellness.
• Historic and cultural interest: Nantucket's rich history and well-preserved historic district appeal to visitors with an interest in the island's whaling past and architectural heritage. Advertisers can tap into this cultural charm by incorporating elements of Nantucket's history and local traditions into their campaigns.
• Connected audience: Despite its remote location, Nantucket's residents and visitors are digitally connected, using smartphones and social media to stay informed and engaged. Advertisers can leverage this connectivity to reach their target audience through targeted online campaigns, social media influencers, and interactive experiences that resonate with the Nantucket community.

Airport price breakdown

Billboard advertising prices in Nantucket vary depending on factors such as location, size, and visibility, with the following price ranges observed:

• Average Price: The average price for a billboard in Nantucket is approximately $1,200.00, offering a competitive option for advertisers seeking to reach a high-end audience in this affluent vacation destination.
• Median Price: With a median price of around $1,100.00, billboard advertising in Nantucket can cater to a variety of budgets while still providing valuable exposure to the island's discerning visitors and residents.
• Lowest Price: The lowest price for billboard advertising in Nantucket is approximately $800.00, making it an accessible option for smaller businesses or those looking to test the effectiveness of outdoor advertising in this unique market.

Airport Impression and CPM Metrics

Impressions and CPM metrics for advertising at Nantucket Memorial Airport provide valuable insights into the potential reach and cost-effectiveness of campaigns in this unique market:

• Total Impressions: The total impressions for a 4-week advertising campaign at ACK are approximately 500,000, showcasing the potential for significant brand exposure among the airport's affluent visitors and residents.
• Average Impressions: The average impressions for a billboard in Nantucket are around 125,000 per 4-week campaign, offering a consistent level of visibility for advertisers targeting this high-end market.
• Median Impressions: The median impressions for a billboard in Nantucket are approximately 100,000 per 4-week campaign, reflecting a typical level of exposure for campaigns in this exclusive destination.
• Average CPM (Cost Per Thousand Impressions): The average CPM for billboard advertising in Nantucket is approximately $9.60, providing a competitive cost per thousand impressions for advertisers seeking to reach a luxury-seeking demographic.
• Median CPM: The median CPM for billboard advertising in Nantucket is around $11.00, offering a balanced cost per thousand impressions for brands targeting the island's discerning visitors and residents.

Some of the top airport ad providers for ACK

Here is a list of top providers for advertising at Nantucket Memorial Airport (ACK):

• Alluvit Media specializes in airport advertising, offering tailored solutions for brands looking to reach the affluent audience at ACK.

Other formats for advertising in Nantucket

A closer look at the data reveals the depth and breadth of the other opportunities available in Nantucket:

• Static Billboards: Static billboards in Nantucket receive approximately 260,000 impressions with an average CPM of $0.96. This traditional form of advertising offers a consistent presence and visibility, making it a reliable choice for brands looking to reach the Nantucket audience.
• Billboards: Billboards in Nantucket garner around 9,156 impressions. Although data on average CPM is not available, this medium remains a popular choice for advertisers seeking a versatile and eye-catching platform to showcase their message.
• Retail Venues: Advertising in retail venues in Nantucket generates approximately 260,000 impressions with an average CPM of $0.96. This targeted approach allows brands to engage with consumers in a shopping environment, increasing the likelihood of immediate action and purchase.

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