Advertising in Minot International Airport (MOT)
*All metrics are based on a 4-week advertising campaign
Located in the thriving city of Minot, North Dakota, Minot International Airport serves as a key gateway to the region and a unique opportunity for advertisers. This bustling airport connects thousands of passengers annually, while also reflecting the rich local culture and booming energy industry. At MOT, advertising goes beyond conventional boundaries, engaging a diverse audience and showcasing the distinctive spirit of Minot. Here, each advertisement contributes to an ongoing conversation among travelers, businesses, and the local community.
Why advertise at MOT?
Minot International Airport (MOT) offers a unique advertising opportunity with its notable features and ranking. Here are some key aspects that make MOT stand out:
- Regional Gateway: As a key gateway to the region, MOT connects thousands of passengers annually.
- Local Culture: The airport reflects the rich local culture and booming energy industry of Minot.
- Diverse Audience: Advertising at MOT engages a diverse audience of travelers, businesses, and the local community.
- Unconventional Advertising: MOT goes beyond conventional boundaries, showcasing the distinctive spirit of Minot through its advertisements.
Minot Market
Population: Minot is a growing city in North Dakota, with a population of over 48,000 people, according to the U.S. Census Bureau. This expanding population offers advertisers a growing market to target.
Economic Growth: Minot's economy is driven by the energy industry, agriculture, and the military presence at Minot Air Force Base. These industries provide a stable economic foundation and diverse employment opportunities, making the city an attractive market for advertisers.
Cultural Diversity: Minot is known for its Scandinavian heritage, which is celebrated annually during the Norsk Høstfest festival. The city's cultural diversity offers advertisers the opportunity to target a variety of audiences and demographics.
Entertainment and Sports: The city offers various entertainment options, including the North Dakota State Fair, concerts, and local sports events. These events attract visitors and residents alike, providing additional advertising opportunities in the Minot market.
Education and Innovation: Minot is home to Minot State University, which contributes to the city's educated workforce and fosters a culture of innovation. This environment makes Minot an appealing market for advertisers targeting tech-savvy and educated audiences.
Minot Audience
- Local residents: Minot's population of over 48,000 people consists of a mix of families, young professionals, military personnel, and students. This diverse population allows advertisers to target specific demographic groups or appeal to a broader audience in the Minot market.
- Regional travelers: As a key gateway to the region, Minot International Airport connects thousands of passengers annually. This presents a unique opportunity for advertisers to reach both local and regional travelers, showcasing their brand to potential customers from various locations.
- Cultural diversity: Minot's Scandinavian heritage and diverse local culture offer advertisers the chance to target a variety of audiences and demographics. By incorporating cultural elements into their campaigns, brands can create a stronger connection with the Minot audience.
- Interests and lifestyles: The Minot audience is characterized by a wide range of interests and lifestyles, including outdoor enthusiasts, sports fans, and supporters of the arts. Advertisers can align their campaigns with popular events, local attractions, or trending topics to engage with their target audience effectively.
- Education and innovation: With Minot State University in the city, Minot boasts an educated workforce and a culture of innovation. Advertisers can target tech-savvy and educated audiences by leveraging this environment and creating campaigns that appeal to their interests and values.
- Highly connected: Minot's residents and visitors are connected through digital platforms, making them receptive to digital advertising. Brands can engage with consumers through targeted online campaigns, social media influencers, and interactive experiences to reach the Minot audience effectively.
Airport price breakdown
Billboard pricing in Minot varies depending on factors such as location, size, and visibility, with the following price ranges:
- Average Price: The average price for a billboard in Minot is approximately $1,200.00, offering a cost-effective advertising solution for businesses targeting the local market.
- Median Price: With a median price of around $1,100.00, billboards in Minot cater to a wide range of budgets and advertising needs.
- Lowest Price: The lowest price for a billboard in Minot can be as affordable as $800.00, providing an accessible entry point for smaller businesses or those looking to test the effectiveness of outdoor advertising.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Minot International Airport:
- Total Impressions: The total impressions for an advertising campaign at MOT can reach up to 500,000, showcasing the potential reach of a well-placed advertisement.
- Average Impressions: The average impressions for an advertising campaign at MOT are around 250,000, offering a substantial audience for advertisers to target.
- Median Impressions: With a median impression count of 200,000, MOT advertising campaigns can effectively engage a wide range of audiences.
- Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign at MOT is approximately $4.80, demonstrating the cost-effectiveness of advertising in this market.
- Median CPM: The median CPM for an advertising campaign at MOT is around $5.50, offering a competitive rate for advertisers seeking to maximize their return on investment.
Some of the top airport ad providers for MOT
Here is a list of top providers for advertising at Minot International Airport:
- Alluvit Media specializes in airport advertising, offering tailored solutions for businesses looking to target the MOT audience.
Other formats for advertising in Minot
A closer look at the data reveals the depth and breadth of the other opportunities available in Minot:
- Static Billboards: Static billboards in Minot receive approximately 160,000 impressions with an average CPM of $4.17. This traditional advertising medium offers a consistent presence and high visibility, making it a reliable choice for advertisers.
- Billboards: Billboards in Minot garner around 40,000 impressions with an average CPM of $234.87. This versatile advertising option allows for creative and eye-catching designs, capturing the attention of passersby.
- Retail Venues: Advertising in retail venues in Minot reaches approximately 86,000 impressions with an average CPM of $11.76. This targeted approach allows advertisers to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
- Everything Else: Other advertising opportunities in Minot, such as digital displays and event sponsorships, generate around 16,000 impressions with an average CPM of $36.00. These diverse options enable advertisers to explore unique and innovative ways to connect with their target audience.
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