Advertising in Milwaukee Mitchell International Airport (MKE)

*All metrics are based on a 4-week advertising campaign

Situated in the lively city of Milwaukee, Milwaukee Mitchell International Airport serves as a key gateway to the region and a unique opportunity for advertisers. This bustling airport connects over 7 million passengers annually, showcasing the vibrant spirit of Milwaukee. Here, advertising goes beyond conventional boundaries, engaging a diverse audience while emphasizing local culture and innovation. At MKE, each advertisement is more than a message; it's a vital component of an ongoing conversation among cultures, industries, and millions of travelers.

Why advertise at MKE?

As a significant transportation hub, Milwaukee Mitchell International Airport (MKE) boasts several impressive features that set it apart from other airports. Some of these notable aspects include:

• Passenger traffic: MKE serves over 7 million passengers annually, making it a bustling airport with a diverse audience.
• Local culture: Advertising at MKE emphasizes the vibrant spirit of Milwaukee, showcasing the city's unique culture and innovation.
• Engaging advertisements: MKE goes beyond conventional advertising, creating an ongoing conversation among cultures, industries, and travelers.
• Accessibility: MKE's strategic location makes it a key gateway to the region, connecting passengers to various destinations in the U.S. and abroad.

Milwaukee Market

Here are some key aspects of the Milwaukee market:

• Population: Milwaukee is the largest city in Wisconsin, with a population of over 590,000 people, according to the U.S. Census Bureau. The Greater Milwaukee area has a population of over 1.5 million, making it an attractive market for advertisers.
• Economic growth: Milwaukee's economy is diverse, with major industries including manufacturing, healthcare, education, and finance. The city is home to several Fortune 500 companies, such as Harley-Davidson, Northwestern Mutual, and ManpowerGroup, offering ample advertising opportunities.
• Cultural diversity: Milwaukee is known for its rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics in the region.
• Entertainment and sports: The city offers various entertainment options, hosting events, concerts, and festivals throughout the year. Milwaukee is home to professional sports teams like the Milwaukee Bucks (NBA) and Milwaukee Brewers (MLB), attracting fans and providing additional advertising opportunities.
• Education and innovation: Milwaukee is a hub for higher education, with esteemed institutions such as Marquette University, the University of Wisconsin-Milwaukee, and the Milwaukee School of Engineering. This concentration of academic institutions fosters a culture of innovation and research, making the city an appealing market for advertisers targeting tech-savvy and educated audiences.

Milwaukee Audience

• Local residents: Milwaukee's population of over 590,000 people consists of a diverse mix of residents, including young professionals, families, students, and retirees. This diversity allows advertisers to target specific demographic groups or appeal to a broader audience in the region.
• Domestic and international tourists: Milwaukee attracts a significant number of tourists each year, drawn by its rich cultural heritage, vibrant arts scene, and numerous events and festivals. This presents a unique opportunity for advertisers to reach both domestic and international visitors, showcasing their brand to potential customers from various backgrounds.
• Language diversity: Milwaukee's diverse population speaks a variety of languages, with a significant portion of residents speaking Spanish, Hmong, and other languages. Advertisers can consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Milwaukee audience is characterized by a wide range of interests and lifestyles, from arts and culture enthusiasts to sports fans and foodies. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Highly connected: Milwaukee residents are highly connected, with widespread smartphone usage and a strong presence on social media platforms. This connectivity allows advertisers to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a tech-savvy and educated audience.

Types of Airport Advertising

Here are some of the most common advertising platforms at MKE:

• Video walls: Strategically placed video walls throughout the airport can display eye-catching advertisements, engaging passengers as they navigate the terminal. For example, a large video wall near the baggage claim area can showcase a local hotel's promotional video.
• Airline lounges: Advertisements in airline lounges can target a more affluent audience, as these spaces are typically reserved for premium passengers. An example could be a luxury car brand placing a sleek print ad in a popular airline's lounge.
• Security areas: Advertising in security areas can capture the attention of passengers during a typically mundane process. For instance, a travel insurance company might place ads on security trays or bins, reminding passengers of the importance of coverage while they wait in line.
• In-flight videos: In-flight videos offer a captive audience for advertisers, as passengers are likely to watch the content during their flight. A travel agency could showcase a promotional video highlighting their vacation packages during the pre-flight safety demonstration.
• Interactive kiosks: Interactive kiosks placed throughout the airport can engage passengers with interactive content, such as games or quizzes, while also displaying advertisements. An example could be a local brewery sponsoring a trivia game about Milwaukee's history, with their logo prominently displayed on the kiosk.

These examples represent just a fraction of the advertising opportunities available at MKE, with countless other platforms and formats to explore.

Airport price breakdown

In Milwaukee, billboard pricing varies depending on factors such as location, size, and visibility, with the following price points:

• Average Price: The average price for a billboard in Milwaukee is approximately $4,466.67, reflecting a range of options for advertisers with different budgets.
• Lowest Price: The lowest price for a billboard in Milwaukee is around $1,700, offering an affordable option for businesses looking to gain exposure without breaking the bank.

Airport Impression and CPM Metrics

In this analysis, we break down the impressions and CPM metrics for a specific advertising campaign:

• Total Impressions: The campaign generated a total of 23,108,000 impressions, reaching a wide audience.
• Average Impressions: On average, each ad placement received 288,845 impressions, indicating consistent visibility across the campaign.
• Average CPM: The average cost per thousand impressions (CPM) for this campaign is $4.04, reflecting a reasonable cost for reaching a large audience.
• Median CPM: The median CPM for this campaign is $2.90, suggesting that many ad placements offered a lower cost per thousand impressions than the average.

Some of the top airport ad providers for MKE

Here is a list of top providers for advertising at MKE:

• Lamar Airports offers a variety of airport advertising options, helping brands reach a diverse audience of travelers.

Other formats for advertising in Milwaukee

A closer look at the data reveals the depth and breadth of the advertising opportunities available in Milwaukee:

• Static Billboards: Static billboards generate over 274,000 impressions with an average CPM of $12.91. This classic advertising medium provides consistent visibility and a strong presence in the Milwaukee market.
• Digital Billboards: Digital billboards receive over 44,000 impressions with an average CPM of $32.95. These dynamic displays offer flexibility and real-time messaging, making them an attractive option for advertisers.
• Street Furniture: Street furniture advertising garners over 58,000 impressions with an average CPM of $27.42. This platform allows advertisers to engage with pedestrians and commuters in high-traffic areas throughout the city.
• Wheat Pastings: Wheat pastings generate over 400,000 impressions with an average CPM of $38.15. This creative and eye-catching medium offers a unique way to showcase brand messages in urban environments.
• Wallscapes: Wallscapes receive over 258,000 impressions with an average CPM of $165.61. These large-scale advertisements make a bold statement, capturing the attention of passersby and creating a memorable impression.
• Retail Venues: Retail venue advertising generates over 50,000 impressions with an average CPM of $15.52. This platform enables advertisers to target consumers in shopping centers and other retail environments, where purchasing decisions are often made.
• Transit Advertising: Transit advertising receives over 150,000 impressions with an average CPM of $8.30. This platform allows advertisers to reach commuters and travelers using public transportation, such as buses and trains, throughout Milwaukee.
• Everything Else: Other advertising opportunities in Milwaukee generate over 100,000 impressions with an average CPM of $137.15. These diverse platforms offer advertisers a wide range of options to reach their target audience in unique and engaging ways.

Get started advertising with AdQuick now!

With AdQuick, advertisers can tap into the vast potential of Milwaukee's diverse market and take advantage of the numerous advertising opportunities available at Milwaukee Mitchell International Airport. By leveraging AdQuick's platform, you'll gain access to over 1,400 premium out-of-home media owners, execute buys 10x faster, and unlock unprecedented measurability. Whether you're looking to target local residents, tourists, or a specific demographic, AdQuick offers a wide range of media formats and locations to help you achieve your advertising goals. Don't miss out on the chance to elevate your brand's presence in Milwaukee – Get Started with AdQuick today!