Advertising in Lynchburg Regional Airport (Preston Glenn Field) (LYH)

*All metrics are based on a 4-week advertising campaign

Located in the picturesque city of Lynchburg, Virginia, Lynchburg Regional Airport (Preston Glenn Field) offers a unique advertising opportunity. Serving as a gateway to the region's rich history and thriving business community, this airport connects over 90,000 passengers annually. Advertisers can tap into the local charm and growing economy, reaching a diverse audience of travelers and professionals. At LYH, advertising becomes an essential part of the Lynchburg experience, fostering connections and promoting regional growth.

Why advertise at LYH?

LYH Airport stands out with its unique features and notable ranking, making it an attractive advertising location. Some highlights include:

• Regional gateway: LYH serves as a vital connection point for the region's rich history and thriving business community.
• Diverse audience: Over 90,000 passengers annually pass through LYH, offering advertisers a wide range of demographics to target.
• Local charm: Advertising at LYH allows brands to become part of the Lynchburg experience, fostering connections with the local community.
• Promoting growth: By advertising at LYH, businesses contribute to the region's economic development and growth.

Lynchburg Market

Population: Lynchburg is a charming city with a population of over 80,000 residents, as reported by the U.S. Census Bureau. This close-knit community offers advertisers the opportunity to connect with a diverse and engaged audience.

Economic growth: Lynchburg's economy is driven by a mix of industries, including manufacturing, healthcare, and education. The city is home to several major employers, such as Centra Health, Framatome, and Liberty University, providing a stable economic foundation for businesses and advertisers.

Cultural diversity: Lynchburg boasts a rich cultural heritage and a diverse population, encompassing various ethnicities, races, and backgrounds. This diversity enables advertisers to target a broad range of audiences and demographics within the community.

Entertainment and outdoor activities: The city offers a variety of entertainment options, from local festivals and events to outdoor recreational activities in the nearby Blue Ridge Mountains. These attractions draw both residents and visitors, presenting additional advertising opportunities for businesses.

Education and innovation: Lynchburg is home to several higher education institutions, including Liberty University, Lynchburg College, and Randolph College. This concentration of academic institutions fosters a culture of innovation and research, making the city an appealing market for advertisers targeting educated and forward-thinking audiences.

Lynchburg Audience

• Local residents: Lynchburg's population of over 80,000 residents consists of a diverse mix of young professionals, families, students, and retirees. This variety offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience within the community.
• Regional tourists: As a gateway to the region's rich history and thriving business community, Lynchburg attracts visitors from nearby areas. Advertisers can capitalize on this influx of regional tourists by showcasing their brand to potential customers from surrounding cities and states.
• Cultural diversity: Lynchburg boasts a rich cultural heritage and a diverse population, encompassing various ethnicities, races, and backgrounds. This diversity enables advertisers to target a broad range of audiences and demographics within the community, while also considering cultural nuances in their messaging.
• Interests and lifestyles: The Lynchburg audience is characterized by a wide range of interests and lifestyles, from outdoor enthusiasts to arts and culture aficionados. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Education and innovation: With several higher education institutions in the city, Lynchburg fosters a culture of innovation and research. Advertisers can target educated and forward-thinking audiences by aligning their campaigns with academic events, research initiatives, or innovative products and services.
• Highly connected: Lynchburg residents are increasingly connected through digital devices and social media platforms. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a wider audience within the community.

Airport price breakdown

Billboard advertising prices in Lynchburg vary depending on factors such as location, size, and duration, with the following price ranges:

• Average Price: The average price for billboard advertising in Lynchburg is approximately $1,200.00, offering a competitive option for businesses looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, advertisers can find a balanced option that suits their budget and campaign objectives.
• Lowest Price: The lowest price for billboard advertising in Lynchburg starts at just $500.00, providing an affordable entry point for smaller businesses or those looking to test the effectiveness of outdoor advertising.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Lynchburg Regional Airport:

• Total Impressions: The total number of impressions generated by an advertising campaign at LYH is approximately 1,000,000, showcasing the potential reach of ads in this location.
• Average Impressions: On average, an advertising campaign at LYH generates around 250,000 impressions, offering a substantial audience for advertisers to target.
• Median Impressions: The median number of impressions for an LYH advertising campaign is approximately 200,000, indicating a consistent level of exposure for ads placed in this airport.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising at LYH is approximately $4.80, providing a cost-effective option for businesses looking to reach a wide audience.
• Median CPM: With a median CPM of around $5.50, advertisers can find a balanced option that suits their budget and campaign objectives.

Some of the top airport ad providers for LYH

Here is a list of top billboard providers for Lynchburg Regional Airport:

• Lamar Advertising is a leading provider of outdoor advertising solutions in the Roanoke and Lynchburg area, offering a variety of billboard options to suit different campaign objectives and budgets.

Other formats for advertising in Lynchburg

A closer look at the data reveals the depth and breadth of the other opportunities available in Lynchburg:

• Static Billboards: Static billboards generate approximately 255,000 impressions with an average CPM of $8.07. This classic advertising medium offers a consistent presence and wide reach, making it a popular choice for outdoor campaigns.
• Billboards: Billboards in Lynchburg receive around 50,000 impressions and have an average CPM of $9.55. This versatile and highly visible medium can effectively capture the attention of passersby, making it a valuable addition to any advertising strategy.
• Retail Venues: Advertising in retail venues garners about 40,000 impressions with an average CPM of $14.46. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of engagement and conversion.
• Transit: Transit advertising generates a staggering 15,000,000 impressions and boasts an average CPM of $1.64. This cost-effective medium offers high visibility and frequency, making it an ideal choice for advertisers looking to reach a broad audience on the move.
• Everything Else: Other advertising opportunities in Lynchburg receive approximately 156,000 impressions with an average CPM of $21.05. These diverse options allow advertisers to explore unique and creative ways to connect with their target audience, further enhancing their overall campaign effectiveness.

Get started advertising with AdQuick now!

With the numerous advertising opportunities available at Lynchburg Regional Airport and the surrounding area, businesses can effectively reach a diverse and engaged audience. By leveraging AdQuick's industry-leading technology and extensive network of OOH media owners, advertisers can simplify the process of planning, buying, and measuring outdoor advertising campaigns. Access to 99% of billboard ads, best billboard prices guaranteed, and white glove service are just a few of the benefits of signing up with AdQuick. Don't miss out on the chance to elevate your advertising strategy and connect with your target audience in Lynchburg. Get Started today!