Advertising in Long Beach Airport Daugherty Field (LGB)

Located in the picturesque coastal city of Long Beach, California, Long Beach Airport (Daugherty Field) offers a unique advertising opportunity for brands. Serving over 3.8 million passengers annually, this bustling airport connects travelers to popular destinations while showcasing the laid-back charm of Long Beach. Advertising at LGB allows brands to engage with a diverse audience, tapping into the city's thriving tourism and business sectors. At Long Beach Airport, each advertisement becomes a memorable part of the traveler's journey, blending local flair with global reach.

Why advertise at LGB?

Long Beach Airport (LGB) offers a unique advertising experience for brands, with its charming atmosphere and diverse audience. Here are five notable aspects of LGB:

• Passenger traffic: LGB serves over 3.8 million passengers annually, providing ample exposure for advertisers.
• Local charm: The airport showcases the laid-back vibe of Long Beach, creating a memorable experience for travelers.
• Diverse audience: Advertising at LGB allows brands to engage with a wide range of travelers, including tourists and business professionals.
• Global reach: LGB connects passengers to popular destinations, offering advertisers the opportunity to reach a broad audience.

Long Beach Market

• Population: Long Beach is the seventh-largest city in California, with a population of over 460,000 people, according to the U.S. Census Bureau. This sizable population offers advertisers a substantial audience to target.
• Economic growth: Long Beach has a diverse economy, with major industries including healthcare, aerospace, trade, and tourism. The city is also home to the Port of Long Beach, one of the busiest seaports in the United States, contributing significantly to the local economy and providing advertising opportunities for brands targeting the logistics and trade sectors.
• Cultural diversity: Long Beach is known for its rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics.
• Entertainment and sports: The city offers various entertainment options, hosting events, concerts, and festivals throughout the year. Long Beach is also known for its annual Grand Prix, attracting thousands of visitors and providing additional advertising opportunities for brands targeting sports enthusiasts.
• Education and innovation: Long Beach is home to several higher education institutions, including California State University, Long Beach, and Long Beach City College. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Long Beach Audience

• Local residents: Long Beach boasts a population of over 460,000 people, encompassing a diverse mix of young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the city.
• International tourists: Long Beach attracts tourists with its beautiful coastline, vibrant arts scene, and popular events like the annual Grand Prix. This influx of visitors presents a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from around the world.
• Language diversity: Long Beach is known for its rich cultural heritage and diverse population, with residents speaking a variety of languages. Advertisers can navigate this linguistic diversity by creating multilingual campaigns or incorporating visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Long Beach audience is characterized by a wide range of interests and lifestyles, from beachgoers and outdoor enthusiasts to arts and culture aficionados. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Long Beach residents are highly connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Types of Airport Advertising

Here are some of the most common advertising platforms at LGB:

• Video walls: Strategically placed video walls throughout the airport can display eye-catching advertisements, engaging passengers as they wait for their flights. For example, a brand could showcase a captivating video showcasing their latest product or service.
• Airline lounges: Premium airline lounges offer a captive audience of affluent travelers, making them an ideal location for luxury brands to advertise. An example could be a high-end fashion brand displaying their latest collection in a lounge magazine or on digital screens.
• Security areas: Advertising in security areas can capture the attention of passengers during a typically mundane part of their journey. For instance, a luggage company could advertise their durable and stylish suitcases on security trays or bins.
• In-flight videos: Brands can reach passengers during their flights by advertising in in-flight entertainment systems. For example, a travel company could promote their vacation packages through a short video played before the main content.
• Baggage claim: Advertisements in baggage claim areas can target passengers as they wait for their luggage. A local restaurant, for example, could advertise their nearby location and special offers to entice hungry travelers.

These are just a few examples of the many advertising opportunities available at airports like LGB, allowing brands to create memorable and impactful campaigns that reach a diverse audience.

Airport price breakdown

Billboard advertising prices in Long Beach vary, with options to suit different budgets:

• Average Price: The average price for a billboard in Long Beach is approximately $3,474.63, offering a range of options for advertisers with varying budgets.
• Median Price: The median price for billboard advertising in the area is $836,153.00, reflecting the potential for high-impact, premium placements in prime locations.
• Lowest Price: For those seeking more affordable options, the lowest price for billboard advertising in Long Beach is around $1,020.00, providing cost-effective opportunities for smaller businesses or targeted campaigns.

Airport Impression and CPM Metrics

Here's a breakdown of the impressions and CPM metrics for advertising in Long Beach:

• Total Impressions: The total number of impressions for advertising in Long Beach is approximately 8,440,000, showcasing the vast reach of advertising in the area.
• Average Impressions: On average, advertisers can expect around 649,000 impressions per campaign, providing significant exposure for their brand.
• Median Impressions: The median number of impressions for advertising in Long Beach is 836,000, reflecting a typical campaign's potential impact.
• Average CPM: The average cost per thousand impressions (CPM) for advertising in Long Beach is $186.36, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: The median CPM for advertising in the area is $2.44, highlighting the potential for cost-effective advertising opportunities in Long Beach.

Some of the top airport ad providers for LGB

Here is a list of top advertising providers at Long Beach Airport:

• Clear Channel Airports is a leading provider of airport advertising solutions, offering a wide range of innovative and impactful advertising opportunities at LGB.

Other formats for advertising in Long Beach

A closer look at the data reveals the depth and breadth of the advertising opportunities available in Long Beach:

• Static Billboards: Static billboards in Long Beach receive approximately 321,000 impressions with an average CPM of $17.91. This classic advertising medium offers a consistent presence and high visibility, making it a popular choice for outdoor campaigns.
• Digital Billboards: Digital billboards in Long Beach garner around 21,569 impressions and have an average CPM of $25.81. These dynamic displays allow for flexible messaging and creative updates, making them an attractive option for advertisers seeking versatility.
• Street Furniture: Street furniture advertising in Long Beach generates about 287,661 impressions with an average CPM of $45.77. This type of advertising integrates seamlessly into the urban landscape, offering brands the opportunity to engage with consumers in high-traffic areas.
• Wallscapes: Wallscapes in Long Beach receive approximately 185,162 impressions. These large-scale murals and installations create a striking visual impact, capturing the attention of passersby and making a lasting impression.
• Retail Venues: Retail venue advertising in Long Beach generates about 36,533 impressions and has an average CPM of $20.21. This type of advertising allows brands to reach consumers in a shopping mindset, increasing the likelihood of purchase and brand recall.
• Transit Advertising: Transit advertising in Long Beach garners approximately 10,000,000 impressions with an average CPM of $1.50. This highly visible platform targets commuters and travelers, offering brands the opportunity to engage with a captive audience on the move.
• Other Advertising: Other advertising opportunities in Long Beach, such as specialty and spectacular formats, receive around 476,378 impressions with an average CPM of $29.26. These unique and innovative options allow brands to stand out and create memorable experiences for their target audience.

Get started with advertising with AdQuick now!

As you can see, advertising in Long Beach, particularly at Long Beach Airport, offers a wealth of opportunities for brands to engage with diverse audiences and make a lasting impact. By leveraging the power of out-of-home advertising, you can tap into the city's thriving tourism, business, and local sectors, creating memorable campaigns that resonate with your target audience. With AdQuick, you'll gain immediate access to over 1,400 premium OOH media owners, execute OOH buys 10x faster, launch campaigns in as little as 48 hours, and unlock unprecedented measurability. Don't miss out on the chance to elevate your brand's presence in Long Beach – Get Started with AdQuick today!