Advertising in McGhee Tyson Airport (TYS)

*All metrics are based on a 4-week advertising campaign

Located in picturesque Knoxville, McGhee Tyson Airport serves as a gateway to the Great Smoky Mountains and a prime advertising opportunity. This bustling airport connects over 2 million passengers annually, showcasing the unique charm of Knoxville and its thriving local culture. At TYS, advertising goes beyond conventional boundaries, engaging a diverse audience while celebrating regional innovation. Here, each advertisement contributes to an ongoing conversation among travelers, businesses, and the vibrant Knoxville community.

Why advertise at TYS?

McGhee Tyson Airport (TYS) offers a unique advertising experience with its notable features and impressive ranking. Some highlights of TYS include:

• Gateway to the Great Smoky Mountains: TYS serves as a primary entry point for visitors to the picturesque Great Smoky Mountains.
• Diverse audience: The airport connects over 2 million passengers annually, providing advertisers with a wide range of potential customers.
• Thriving local culture: TYS showcases the unique charm of Knoxville and its vibrant community, offering advertisers a chance to engage with the local culture.
• Innovative advertising opportunities: TYS goes beyond conventional advertising, allowing businesses to participate in an ongoing conversation among travelers and the Knoxville community.

Knoxville Market

Population: Knoxville is the third-largest city in Tennessee, with a population of over 187,000 people, according to the U.S. Census Bureau. This growing population offers advertisers a sizable market to target with their campaigns.

Economic growth: Knoxville's economy is diverse, with major industries including healthcare, education, manufacturing, and retail trade. The city is also home to the headquarters of several notable companies, such as Regal Cinemas and Pilot Flying J, providing advertisers with opportunities to connect with local businesses.

Cultural diversity: Knoxville is known for its rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics.

Entertainment and sports: The city is a hub for entertainment, hosting events, concerts, and festivals throughout the year, such as the Dogwood Arts Festival and Big Ears Festival. Knoxville is also home to the University of Tennessee's athletic teams, the Tennessee Volunteers, attracting thousands of fans and providing additional advertising opportunities.

Education and innovation: Knoxville is a center for higher education, with prestigious institutions such as the University of Tennessee and Pellissippi State Community College. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Knoxville Audience

• Local residents: Knoxville's population of over 187,000 people consists of a diverse mix of residents, including young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the Knoxville community.
• Regional tourists: As a gateway to the Great Smoky Mountains, Knoxville attracts numerous regional tourists seeking outdoor adventures and scenic beauty. Advertisers can capitalize on this influx of visitors by showcasing their brand to potential customers from neighboring states and beyond.
• Language diversity: Knoxville's diverse population includes a mix of ethnicities, races, and backgrounds, resulting in a variety of languages spoken throughout the city. Advertisers can consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Knoxville audience is characterized by a wide range of interests and lifestyles, from outdoor enthusiasts to arts and culture aficionados. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Highly educated: With prestigious institutions like the University of Tennessee and Pellissippi State Community College, Knoxville boasts a highly educated population. Advertisers can target this tech-savvy and knowledgeable audience by focusing on innovation, research, and academic achievements in their campaigns.
• Sports fans: Home to the University of Tennessee's athletic teams, the Tennessee Volunteers, Knoxville attracts thousands of sports fans. Advertisers can leverage this passion for sports by aligning their campaigns with game days, team sponsorships, or fan engagement opportunities.
• Connected community: Knoxville residents are connected through various digital platforms, making them receptive to online advertising. Brands can engage with consumers through targeted online campaigns, social media influencers, and interactive experiences to reach this connected audience.

Airport price breakdown

Billboard pricing in Knoxville varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Knoxville is approximately $1,200.00, offering a balance between affordability and exposure for advertisers.
• Median Price: With a median price of around $1,100.00, this represents the middle ground in billboard pricing, catering to a variety of budgets and advertising needs.
• Lowest Price: The lowest price for a billboard in Knoxville can be as low as $500.00, providing cost-effective advertising options for businesses with limited budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Knoxville:

• Total Impressions: The total number of impressions for a typical 4-week advertising campaign in Knoxville is approximately 1,000,000, showcasing the potential reach of an ad campaign in this market.
• Average Impressions: On average, an advertising campaign in Knoxville generates around 250,000 impressions per week, offering consistent exposure to a diverse audience.
• Median Impressions: The median number of impressions for a campaign in Knoxville is about 200,000 per week, representing a typical level of visibility for advertisers in this market.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a Knoxville advertising campaign is approximately $4.80, providing a cost-effective option for reaching a large audience.
• Median CPM: With a median CPM of around $5.50, this figure represents the middle ground in cost per thousand impressions, catering to a variety of advertising budgets and objectives.

Some of the top airport ad providers for TYS

Here is a list of top providers for TYS:

• Lamar Advertising is a leading provider of out-of-home advertising solutions, managing all advertising at McGhee Tyson Airport.

Other formats for advertising in Knoxville

A closer look at the data reveals the depth and breadth of the other opportunities available in Knoxville:

• Static Billboards: With 473,000 impressions and an average CPM of $7.97, static billboards offer a classic and effective advertising medium that continues to deliver results in the Knoxville market.
• Digital Billboards: Digital billboards generate 16,000 impressions and have an average CPM of $14.82, providing a dynamic and engaging platform for advertisers to showcase their brand in real-time.
• Wheat Pastings: Wheat pastings garner a staggering 6,800,000 impressions and an average CPM of $6.62, making this unconventional advertising method a cost-effective way to reach a large audience in Knoxville.
• Retail Venues: Advertising in retail venues captures 31,000 impressions with an average CPM of $23.09, offering a targeted approach to reach consumers in a shopping mindset.
• Transit: Transit advertising generates 6,000,000 impressions and boasts an average CPM of $5.03, providing a captive audience of commuters and travelers for advertisers to engage with.
• Everything Else: Other advertising opportunities in Knoxville accumulate 1,107,000 impressions and have an average CPM of $8.48, showcasing the diverse range of platforms and formats available for advertisers to explore.

Get started advertising with AdQuick now!

With the diverse advertising opportunities available in Knoxville, including McGhee Tyson Airport, businesses can effectively reach their target audience and make a lasting impact. By leveraging the power of out-of-home advertising, brands can engage with local residents, regional tourists, and the connected community of Knoxville. To take advantage of these opportunities and gain access to industry-leading technology, 99% of billboard ads, best billboard prices guaranteed, and white glove service, don't hesitate to Get Started with AdQuick today.