Advertising in Ketchikan International Airport (KTN)
*All metrics are based on a 4-week advertising campaign
Located in the picturesque Alaskan landscape, Ketchikan International Airport serves as a gateway to the region's thriving tourism and fishing industries. This unique airport connects thousands of visitors annually, offering advertisers a prime opportunity to engage with a diverse audience. At Ketchikan International Airport, advertising goes beyond traditional boundaries, reaching travelers eager to explore Alaska's natural beauty while showcasing local businesses and attractions. Here, each advertisement contributes to a rich tapestry of experiences, connecting cultures and industries with adventurous spirits.
Why advertise at KTN?
Ketchikan International Airport (KTN) offers a unique advertising opportunity, with its distinct features and ranking among U.S. airports. Some notable aspects of KTN include:
- Gateway to Alaska: KTN serves as an entry point for tourists exploring the Alaskan landscape and its thriving industries.
- Diverse audience: The airport connects thousands of visitors annually, offering advertisers a chance to engage with a wide range of travelers.
- Non-traditional advertising: KTN goes beyond standard advertising methods, allowing for creative and immersive experiences that showcase local businesses and attractions.
- Connecting cultures: Advertisements at KTN contribute to a rich tapestry of experiences, bridging the gap between industries, cultures, and adventurous spirits.
Ketchikan Market
Population: Ketchikan is a small yet vibrant community, with a population of approximately 8,000 residents, according to the U.S. Census Bureau. This tight-knit community offers advertisers the opportunity to connect with locals and visitors alike, creating a unique and targeted advertising experience.
Economic growth: Ketchikan's economy is primarily driven by tourism, fishing, and timber industries. The city's thriving tourism sector, which includes cruise ship visitors, provides ample advertising opportunities for businesses looking to target a diverse and ever-changing audience.
Cultural diversity: Ketchikan is known for its rich Alaskan Native heritage, with a strong presence of Tlingit, Haida, and Tsimshian cultures. This cultural diversity offers advertisers the chance to create meaningful connections with a wide range of audiences, showcasing the unique aspects of the region.
Outdoor recreation: Ketchikan is a haven for outdoor enthusiasts, offering a variety of activities such as fishing, hiking, and wildlife viewing. Advertisers can capitalize on this passion for adventure by targeting visitors seeking to explore the region's natural beauty and outdoor experiences.
Arts and culture: The city is also home to a thriving arts scene, including the renowned Ketchikan Area Arts and Humanities Council and the famous Creek Street historic district. This focus on arts and culture provides advertisers with additional opportunities to engage with audiences interested in the region's rich history and creative expression.
Ketchikan Audience
- Local residents: Ketchikan's tight-knit community of approximately 8,000 residents offers a unique opportunity for advertisers to connect with locals who have a strong sense of pride in their region. This includes families, professionals, and retirees, allowing advertisers to target specific demographic groups or appeal to the broader community.
- Seasonal tourists: Ketchikan's thriving tourism industry attracts thousands of visitors each year, particularly during the summer months when cruise ships frequent the area. This influx of tourists presents a valuable opportunity for advertisers to reach a diverse and ever-changing audience, showcasing their brand to potential customers from around the world.
- Cultural diversity: The region is known for its rich Alaskan Native heritage, with a strong presence of Tlingit, Haida, and Tsimshian cultures. Advertisers can create meaningful connections with a wide range of audiences by incorporating cultural elements and showcasing the unique aspects of the region in their campaigns.
- Outdoor enthusiasts: Ketchikan's natural beauty and abundant outdoor recreation opportunities attract adventure-seekers from all walks of life. Advertisers can capitalize on this passion for adventure by targeting visitors interested in activities such as fishing, hiking, and wildlife viewing, creating a stronger connection with their target audience.
- Arts and culture aficionados: The city's thriving arts scene and historic districts draw in visitors interested in the region's rich history and creative expression. Advertisers can engage with these audiences by aligning their campaigns with popular events, local attractions, or trending topics related to Ketchikan's arts and culture.
- Highly connected: Despite its remote location, Ketchikan's residents and visitors are connected through digital platforms and social media. Advertisers can leverage this connectivity to engage with their target audience through targeted online campaigns, social media influencers, and interactive experiences tailored to the Ketchikan community.
Airport price breakdown
Billboard advertising prices in Ketchikan vary depending on factors such as location, size, and duration, with the following price breakdown:
- Average Price: The average price for billboard advertising in Ketchikan is approximately $1,200.00, offering a competitive option for businesses looking to reach a diverse audience.
- Median Price: With a median price of around $1,100.00, advertisers can find a range of billboard options that cater to different budgets and campaign goals.
- Lowest Price: The lowest price for billboard advertising in Ketchikan starts at roughly $800.00, providing an affordable entry point for businesses looking to test the effectiveness of outdoor advertising in the region.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Ketchikan International Airport:
- Total Impressions: The total impressions for a 4-week advertising campaign at KTN amount to approximately 500,000, showcasing the potential reach of ads placed in this unique location.
- Average Impressions: On average, an advertising campaign at KTN generates around 125,000 impressions per week, offering consistent exposure to a diverse audience of travelers and locals.
- Median Impressions: The median impressions for a campaign at KTN stand at about 120,000 per week, indicating a stable level of engagement across various advertising platforms.
- Average CPM (Cost Per Thousand Impressions): The average CPM for advertising at KTN is approximately $9.60, providing a cost-effective solution for businesses looking to reach their target audience in the region.
- Median CPM: With a median CPM of around $9.17, advertisers can find a range of options that cater to different budgets and campaign goals while maintaining a competitive cost per impression.
Some of the top airport ad providers for KTN
Here is a list of top providers for advertising at Ketchikan International Airport:
- Alluvit Media specializes in airport advertising, offering a range of solutions for businesses looking to reach travelers at KTN.
Other formats for advertising in Ketchikan
A closer look at the data reveals the depth and breadth of the other opportunities available in Ketchikan:
- Static Billboards: In Ketchikan, static billboards generate approximately 131,700 impressions with an average CPM of $50.71. This classic advertising medium offers a constant presence, making it a reliable choice for businesses looking to establish their brand in the area.
- Billboards: Billboards in Ketchikan receive around 11,000 impressions and have an average CPM of $6.00. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy alternatives.
- Retail Venues: Advertising in retail venues in Ketchikan garners about 43,400 impressions with an average CPM of $35.80. This targeted approach allows businesses to reach potential customers in a shopping mindset, increasing the likelihood of conversions.
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