Advertising in Kenai Municipal Airport (ENA)

*All metrics are based on a 4-week advertising campaign

Located in the picturesque city of Kenai, Kenai Municipal Airport serves as a vital gateway to Alaska's natural wonders and a unique opportunity for advertisers. This charming airport connects thousands of passengers to the region's thriving tourism and fishing industries. By advertising at Kenai Municipal Airport, brands can engage with a diverse audience of adventure-seekers and locals alike, making a lasting impression in a truly unforgettable setting.

Why advertise at ENA?

Kenai Municipal Airport (ENA) offers a unique advertising opportunity in a picturesque Alaskan setting, with a diverse audience and notable features. According to the Bureau of Transportation Statistics, ENA has the following highlights:

• Scenic location: Situated in the beautiful city of Kenai, ENA offers advertisers a stunning backdrop for their campaigns.
• Gateway to adventure: ENA serves as a vital access point to Alaska's natural wonders, attracting adventure-seekers and tourists.
• Thriving industries: The airport connects passengers to the region's booming tourism and fishing industries, offering advertisers a diverse audience.
• Unforgettable setting: Advertising at ENA allows brands to make a lasting impression in a truly memorable environment.

Kenai Market

• Population: Kenai is a small yet vibrant city in Alaska, with a population of over 7,000 residents, according to the U.S. Census Bureau. This tight-knit community offers advertisers the chance to connect with a dedicated and engaged audience.
• Economic growth: Kenai's economy is primarily driven by the oil, gas, and fishing industries, with the city serving as a regional hub for these sectors. Advertisers can tap into this thriving market by targeting professionals and businesses involved in these industries.
• Cultural diversity: Kenai is home to a diverse population, including Alaska Natives, Caucasians, and other ethnicities. This cultural mix provides advertisers with the opportunity to reach a wide range of audiences and demographics in the Kenai market.
• Outdoor recreation: The city is surrounded by stunning natural landscapes, offering numerous outdoor activities such as fishing, hiking, and wildlife viewing. Advertisers can capitalize on this by targeting adventure-seekers and outdoor enthusiasts who visit the area.
• Education and community: Kenai is home to Kenai Peninsula College, a branch of the University of Alaska Anchorage, fostering a culture of education and community engagement. This makes the city an attractive market for advertisers looking to connect with students, faculty, and local residents who value education and community involvement.

Kenai Audience

• Local residents: Kenai's population of over 7,000 residents consists of a mix of families, professionals, and retirees, providing advertisers with the opportunity to target specific demographic groups or appeal to a wider audience. The tight-knit community fosters strong connections and engagement, making it an attractive market for brands looking to establish a presence in the area.
• Visitors and tourists: Kenai attracts tourists seeking outdoor adventures and experiences in Alaska's stunning natural landscapes. With activities such as fishing, hiking, and wildlife viewing, advertisers can target adventure-seekers and outdoor enthusiasts who visit the region, showcasing their brand to a diverse and engaged audience.
• Cultural diversity: The city is home to a diverse population, including Alaska Natives, Caucasians, and other ethnicities. This cultural mix offers advertisers the chance to create campaigns that resonate with a wide range of audiences and demographics, considering cultural nuances and language preferences to effectively communicate their message.
• Interests and industries: Kenai's economy is driven by the oil, gas, and fishing industries, with the city serving as a regional hub for these sectors. Advertisers can tap into this thriving market by aligning their campaigns with industry-related events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Education and community engagement: Home to Kenai Peninsula College, a branch of the University of Alaska Anchorage, Kenai fosters a culture of education and community involvement. Advertisers can connect with students, faculty, and local residents who value education and community engagement, tailoring their campaigns to resonate with this audience and their interests.
• Connected audience: Kenai residents and visitors are increasingly connected through digital devices and social media platforms. Advertisers can leverage this connectivity to engage with their target audience through targeted online campaigns, social media influencers, and interactive experiences, ensuring their message reaches the right people at the right time.

Airport price breakdown

Billboard advertising prices in Kenai vary depending on factors such as location, size, and visibility, with the following price breakdown:

• Average Price: The average price for a billboard in Kenai is approximately $1,200.00, offering a cost-effective option for advertisers looking to reach a diverse audience in this scenic Alaskan city.
• Median Price: With a median price of around $1,100.00, advertisers can find a range of billboard options that cater to different budgets and campaign objectives.
• Lowest Price: The lowest price for a billboard in Kenai is about $800.00, providing an affordable advertising solution for brands looking to make an impact in this unique market without breaking the bank.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Kenai:

• Total Impressions: The total impressions for a 4-week advertising campaign in Kenai can reach up to 500,000, showcasing the potential reach of your brand's message in this unique market.
• Average Impressions: On average, a 4-week advertising campaign in Kenai can generate around 250,000 impressions, offering a substantial audience for your brand to engage with.
• Median Impressions: The median impressions for a 4-week advertising campaign in Kenai stand at approximately 200,000, highlighting the consistent reach of advertising efforts in this region.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a 4-week advertising campaign in Kenai is about $4.80, demonstrating the cost-effectiveness of reaching a diverse audience in this scenic Alaskan city.
• Median CPM: With a median CPM of around $5.50, advertisers can find a range of cost-effective advertising options that cater to different budgets and campaign objectives in Kenai.

Some of the top airport ad providers for ENA

Here is a list of top providers for advertising at ENA:

• Alluvit Media specializes in airport advertising, offering tailored solutions for brands looking to make an impact at Kenai Municipal Airport.

Other formats for advertising in Kenai

A closer look at the data reveals the depth and breadth of the other opportunities available in Kenai:

• Static Billboards: Static billboards in Kenai generate approximately 160,000 impressions with an average CPM of $29.33. This traditional form of advertising offers a constant presence in the market, making it a reliable choice for brands looking to establish themselves in the area.
• Digital Billboards: Digital billboards in Kenai receive around 17,590 impressions with an average CPM of $9.30. This dynamic medium allows for greater flexibility and creativity in campaigns, making it an attractive option for advertisers seeking to stand out in the market.
• Retail Venues: Advertising in retail venues in Kenai garners approximately 29,983 impressions with an average CPM of $19.31. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of conversion and engagement.

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