Advertising in Glacier Park International Airport (GPI)

*All metrics are based on a 4-week advertising campaign

Glacier Park International Airport, situated in picturesque Kalispell, Montana, offers advertisers a unique opportunity to reach a diverse audience. As the gateway to Glacier National Park and the Flathead Valley, GPIA serves over 600,000 passengers annually, attracting outdoor enthusiasts and tourists alike. Advertising at GPIA not only captures the attention of a captive audience but also showcases the essence of Montana's natural beauty and adventure, making it an ideal platform for impactful messaging.

Why advertise at GPI?

Glacier Park International Airport (GPIA) is a remarkable airport with several notable features. Some of these include:

• Gateway to adventure: GPIA serves as the primary access point for visitors to Glacier National Park and the Flathead Valley.
• Annual passengers: The airport caters to over 600,000 passengers every year, making it a bustling hub for travelers.
• Scenic location: GPIA is situated in the picturesque town of Kalispell, Montana, surrounded by natural beauty and outdoor attractions.
• Diverse audience: The airport attracts a wide range of visitors, including outdoor enthusiasts, tourists, and business travelers.

Kalispell Market

Population: Kalispell is a growing city in Montana, with a population of over 23,000 residents, according to the U.S. Census Bureau. Its location in the Flathead Valley makes it an attractive destination for both tourists and new residents seeking a connection to nature and outdoor activities.

Economic growth: Kalispell's economy is driven by industries such as tourism, healthcare, and manufacturing. The city is also experiencing growth in the technology sector, with several tech companies choosing to establish operations in the area, providing new opportunities for advertisers to reach a diverse range of businesses and consumers.

Cultural diversity: Kalispell is known for its rich history and cultural heritage, which includes Native American, European, and pioneer influences. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics, as well as tap into the unique local culture and traditions.

Outdoor recreation: The city is surrounded by stunning natural landscapes, including Glacier National Park, Flathead Lake, and numerous state parks and forests. This abundance of outdoor recreational opportunities attracts adventure seekers, nature enthusiasts, and tourists, providing advertisers with a captive audience interested in outdoor products and experiences.

Education and innovation: Kalispell is home to Flathead Valley Community College, which offers a variety of academic programs and fosters a culture of innovation and research. This focus on education and skill development makes the city an attractive market for advertisers targeting tech-savvy and educated audiences, as well as those interested in lifelong learning and personal growth.

Kalispell Audience

• Local residents: Kalispell's population of over 23,000 residents consists of a mix of families, young professionals, and retirees, all drawn to the area's natural beauty and outdoor recreational opportunities. Advertisers can target specific demographic groups or appeal to a broader audience within this diverse community.
• Outdoor enthusiasts: The city's proximity to Glacier National Park, Flathead Lake, and numerous state parks and forests attracts adventure seekers and nature lovers. Advertisers can capitalize on this interest by promoting outdoor products, experiences, and services to this engaged audience.
• Visitors and tourists: Kalispell serves as a gateway to the Flathead Valley and Glacier National Park, drawing in tourists from around the world. This presents a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers visiting the region.
• Cultural diversity: The city's rich history and cultural heritage, which includes Native American, European, and pioneer influences, offers advertisers the chance to target a wide range of audiences and demographics, as well as tap into the unique local culture and traditions.
• Education and innovation: Home to Flathead Valley Community College, Kalispell fosters a culture of innovation and research. Advertisers can target tech-savvy and educated audiences, as well as those interested in lifelong learning and personal growth, by aligning their campaigns with the city's focus on education and skill development.
• Economic growth: With industries such as tourism, healthcare, and manufacturing driving the local economy, and a growing technology sector, advertisers can reach a diverse range of businesses and consumers in Kalispell. This economic growth presents opportunities for brands to establish a presence in the region and connect with potential customers.
• Highly connected: Kalispell residents are increasingly connected through digital devices and social media platforms, making them receptive to digital advertising. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Airport price breakdown

Billboard pricing in Kalispell varies depending on factors such as location, size, and visibility, with the following data points representing the average, median, and lowest prices:

• Average Price: The average price for a billboard in Kalispell is approximately $1,200.00, offering a balance between cost and visibility for advertisers.
• Median Price: With a median price of around $1,100.00, this option represents the middle ground in terms of cost and exposure for billboard advertising in the area.
• Lowest Price: The lowest price for a billboard in Kalispell can be as low as $800.00, providing a more budget-friendly option for advertisers seeking to maximize their return on investment.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Kalispell:

• Total Impressions: The total impressions for an advertising campaign in Kalispell can reach up to 1,000,000, showcasing the potential for widespread exposure.
• Average Impressions: On average, an advertising campaign in Kalispell can generate around 500,000 impressions, offering a substantial audience for advertisers to target.
• Median Impressions: The median number of impressions for a campaign in Kalispell is approximately 400,000, representing a typical level of reach for advertisers in the area.
• Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign in Kalispell is about $2.40, providing a cost-effective option for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of around $2.75, this metric offers a balanced perspective on the cost and reach of advertising campaigns in Kalispell.

Some of the top airport ad providers for GPI

Here is a list of top billboard providers for GPI:

• Freeway Advertising offers a variety of billboard options in Kalispell, catering to the diverse advertising needs of businesses and organizations.

Other formats for advertising in Kalispell

A closer look at the data reveals the depth and breadth of the other opportunities available in Kalispell:

• Static Billboards: In Kalispell, static billboards generate over 231,000 impressions with an average CPM of $16.46. This traditional advertising medium offers a consistent presence and high visibility, making it a reliable choice for advertisers.
• Digital Billboards: Digital billboards in Kalispell receive approximately 8,690 impressions and have an average CPM of $8.90. This dynamic and flexible medium allows for real-time updates and eye-catching visuals, enhancing the overall impact of outdoor advertising campaigns.
• Retail Venues: Advertising in retail venues in Kalispell garners around 45,666 impressions with an average CPM of $23.45. This targeted approach enables advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions and sales.
• Everything Else: Other advertising opportunities in Kalispell, such as specialty and spectacular formats, generate approximately 260,400 impressions and have an average CPM of $12.00. These unique and innovative platforms offer advertisers the chance to stand out and create memorable experiences for their target audience.

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