Advertising in Jackson–Medgar Wiley Evers International Airport (JAN)

*All metrics are based on a 4-week advertising campaign

Located in Mississippi's capital city, Jackson–Medgar Wiley Evers International Airport serves as a key gateway to the region's rich history and thriving business scene. Welcoming over a million passengers annually, this airport offers advertisers a unique opportunity to engage with a diverse audience of travelers. By advertising at Jackson–Medgar Wiley Evers International Airport, brands can tap into the vibrant local culture while reaching a global audience, making each advertisement a powerful connection between the city and the world.

Why advertise at JAN?

Jackson–Medgar Wiley Evers International Airport (JAN) is a significant transportation hub in Mississippi, offering a range of unique features and advantages. Some of the most notable aspects of JAN include:

• Accessibility: JAN is conveniently located near major highways, making it easily accessible for travelers and businesses alike.
• Facilities: The airport offers a range of amenities, including dining options, shopping, and business services, catering to the needs of various passengers.
• Local connections: JAN serves as a gateway to the rich history and thriving business scene of Jackson, Mississippi, and the surrounding areas.
• Global reach: With numerous domestic and international flights, JAN connects the region to the rest of the world, offering advertisers a diverse audience to target.

Jackson Market

• Population: Jackson is the largest city in Mississippi, with a population of over 160,000 people, according to the U.S. Census Bureau. This sizable population offers advertisers a substantial audience to target within the city.
• Economic growth: Jackson's economy is diverse, with key industries including healthcare, manufacturing, and government services. The city is also home to several major companies, such as Trustmark Corporation and Cal-Maine Foods, providing advertisers with opportunities to reach a wide range of business professionals.
• Cultural diversity: Jackson is known for its rich cultural heritage, including its strong ties to the Civil Rights Movement and its vibrant arts scene. The city's diverse population offers advertisers the chance to target various demographics and interests.
• Entertainment and sports: Jackson hosts numerous events, concerts, and festivals throughout the year, such as the Mississippi State Fair and the International Ballet Competition. While the city does not have major professional sports teams, it is home to the Mississippi Braves (MiLB) and the Jackson State University Tigers, offering additional advertising opportunities.
• Education and innovation: Jackson is a hub for higher education, with institutions like Jackson State University, Millsaps College, and Belhaven University. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting educated and tech-savvy audiences.

Jackson Audience

• Local residents: Jackson's population of over 160,000 people consists of a diverse mix of individuals, including young professionals, families, students, and retirees. Advertisers can target specific demographic groups or appeal to a broader audience within the city's population.
• Regional tourists: As the largest city in Mississippi and a hub for the state's rich history and culture, Jackson attracts regional tourists throughout the year. This presents an opportunity for advertisers to reach visitors from neighboring states and showcase their brand to potential customers from the Southeastern United States.
• Cultural diversity: Jackson's cultural heritage and diverse population offer advertisers the chance to target various demographics and interests. By crafting campaigns that resonate with the city's unique cultural identity, brands can create a stronger connection with their target audience.
• Interests and lifestyles: The Jackson audience is characterized by a wide range of interests and lifestyles, from history buffs and arts enthusiasts to sports fans and foodies. Advertisers can align their campaigns with popular events, local attractions, or trending topics to engage with their target audience more effectively.
• Education and innovation: With several higher education institutions in the city, Jackson's audience includes a significant number of educated and tech-savvy individuals. Advertisers can leverage this demographic by targeting campaigns towards innovation, research, and technology-related topics.
• Highly connected: Like most urban populations, Jackson residents are highly connected through smartphones and social media platforms. Brands can engage with consumers through targeted online campaigns, social media influencers, and interactive experiences to reach this digitally-savvy audience.

Types of Airport Advertising

Here are some of the most common advertising platforms at JAN:

• Video walls: Strategically placed video walls throughout the airport can display eye-catching advertisements, engaging passengers as they navigate the terminal. For example, a brand could showcase a dynamic video ad on a large screen near the baggage claim area.
• Airline lounges: Premium airline lounges offer a captive audience of affluent travelers, making them an ideal location for targeted advertising. Brands can place print ads in lounge magazines or sponsor amenities, such as charging stations or Wi-Fi access.
• Security areas: Advertising in security areas, such as near the TSA checkpoints, can capture the attention of passengers during a typically stressful part of their journey. For instance, a company could sponsor branded bins for passengers to place their belongings in as they go through security.
• In-flight videos: In-flight entertainment systems provide an opportunity for brands to reach passengers during their flight. Advertisers can create engaging video ads or sponsored content to be played before movies or TV shows, or even during the boarding process.
• Interactive kiosks: Interactive kiosks placed throughout the airport can offer passengers useful information, such as flight updates or local attractions, while also displaying targeted advertisements. For example, a tourism board could promote local events and attractions on a touch-screen kiosk near the airport's information desk.

These examples represent just a few of the many advertising opportunities available at airports like JAN, with countless other platforms and formats to explore.

Airport price breakdown

Billboard pricing in Jackson varies depending on factors such as location, size, and visibility, with the following data points providing a snapshot of the market:

• Median Price: The median price for billboards in Jackson is $11,118.50, offering a mid-range option for advertisers seeking a balance between cost and visibility.

Airport Impression and CPM Metrics

In this advertising campaign, the impressions and CPM metrics provide valuable insights into the performance and cost-effectiveness of the ads:

• Total Impressions: The campaign generated a total of 67,000 impressions, showcasing the ads' reach and potential impact on the target audience.
• Average Impressions: On average, each ad in the campaign received 11,000 impressions, indicating a consistent level of exposure across the various ad placements.
• Median Impressions: The median number of impressions for the ads was also 11,000, further highlighting the uniformity in ad performance.

Some of the top airport ad providers for JAN

Here is a list of top advertising providers at Jackson–Medgar Wiley Evers International Airport:

• Clear Channel Airports is a leading provider of airport advertising solutions, offering a wide range of innovative and impactful ad formats to engage with travelers.

Other formats for advertising in Jackson

A closer look at the data reveals the depth and breadth of the advertising opportunities available in Jackson:

• Static Billboards: Static billboards generate 267,000 impressions with an average CPM of $5.30. This classic advertising medium offers a cost-effective way to reach a wide audience in Jackson.
• Digital Billboards: Digital billboards receive 50,000 impressions with an average CPM of $10.14. These dynamic displays allow for greater flexibility and targeting, making them a popular choice for advertisers in the area.
• Retail Venues: Retail venue advertising generates 50,000 impressions with an average CPM of $12.97. By placing ads in shopping centers and other retail spaces, brands can reach consumers in a highly relevant context.
• Transit Advertising: Transit advertising boasts 6,000,000 impressions with an average CPM of $7.60. This category includes ads on buses, trains, and other public transportation, offering high visibility and exposure to a diverse audience.
• Other Advertising: Other advertising formats, such as wallscapes, window scapes, and specialty ads, collectively receive 1,107,000 impressions with an average CPM of $9.82. These unique and creative ad formats can help brands stand out and make a lasting impression on their target audience.

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