Advertising in Idaho Falls Regional Airport (Fanning Field) (IDA)

*All metrics are based on a 4-week advertising campaign

Idaho Falls Regional Airport (Fanning Field) serves as a gateway to the picturesque landscapes and thriving local economy of Idaho Falls. This bustling airport connects over 300,000 passengers annually, offering advertisers a unique opportunity to engage with a diverse audience. At Fanning Field, advertising campaigns benefit from the airport's strategic location, capturing the attention of both business and leisure travelers while showcasing the vibrant spirit of Idaho Falls.

Why advertise at IDA?

Idaho Falls Regional Airport (IDA) is a key transportation hub in the region, offering a range of unique features and advantages for advertisers. Some of the most notable aspects of IDA include:

• Passenger traffic: With over 300,000 passengers annually, IDA offers advertisers a sizable and diverse audience to target.
• Strategic location: IDA's position in Idaho Falls allows advertisers to capture the attention of both business and leisure travelers, maximizing campaign reach.
• Gateway to Idaho Falls: As the primary airport serving the region, IDA provides advertisers with a unique opportunity to engage with travelers as they arrive and depart from this picturesque destination.
• Local economy: Advertising at IDA allows brands to tap into the thriving local economy of Idaho Falls, connecting with consumers who have strong purchasing power.

Idaho Falls Market

• Population: Idaho Falls is the largest city in Eastern Idaho, with a population of over 60,000 residents, according to the U.S. Census Bureau. This growing community offers advertisers a concentrated audience in the region.
• Economic growth: Idaho Falls boasts a diverse economy, with key industries such as agriculture, healthcare, and energy. The city is also home to the Idaho National Laboratory, a leading research facility that contributes to the local economy and innovation.
• Cultural diversity: Idaho Falls is known for its friendly community and rich cultural heritage, which includes a mix of ethnicities, races, and backgrounds. This diversity provides advertisers with the opportunity to target a wide range of audiences and demographics.
• Outdoor recreation: The city is a gateway to some of the most stunning natural attractions in the region, including Yellowstone National Park and Grand Teton National Park. This makes Idaho Falls an attractive market for advertisers targeting outdoor enthusiasts and adventure seekers.
• Education and innovation: Idaho Falls is home to several higher education institutions, such as Idaho State University and University of Idaho. This concentration of academic institutions fosters a culture of innovation and research, making the city an appealing market for advertisers targeting educated and tech-savvy audiences.

Idaho Falls Audience

• Local residents: Idaho Falls has a population of over 60,000 residents, according to the U.S. Census Bureau, encompassing a mix of young professionals, families, students, and retirees. This diverse population allows advertisers to target specific demographic groups or appeal to a broader audience in the region.
• Regional tourists: Idaho Falls serves as a gateway to popular natural attractions such as Yellowstone National Park and Grand Teton National Park, attracting tourists from across the country. This presents a unique opportunity for advertisers to reach an audience of outdoor enthusiasts and adventure seekers visiting the region.
• Cultural diversity: The city is known for its friendly community and rich cultural heritage, which includes a mix of ethnicities, races, and backgrounds. Advertisers can leverage this diversity to create inclusive campaigns that resonate with a wide range of audiences and demographics.
• Interests and lifestyles: Idaho Falls residents enjoy a variety of interests and lifestyles, from outdoor recreation to arts and culture. Advertisers can align their campaigns with popular local events, attractions, or trending topics to create a stronger connection with their target audience.
• Education and innovation: With several higher education institutions in the city, such as Idaho State University and University of Idaho, Idaho Falls fosters a culture of innovation and research. Advertisers can target educated and tech-savvy audiences by focusing on topics related to education, research, and technology.
• Highly connected: Idaho Falls residents are increasingly connected through digital devices and social media platforms, making them receptive to digital advertising. Brands can engage with consumers through targeted online campaigns, social media influencers, and interactive experiences to capture their attention and drive results.

Airport price breakdown

Billboard pricing in Idaho Falls varies depending on factors such as location, size, and visibility, with the following price breakdown:

• Average Price: The average price for a billboard in Idaho Falls is approximately $1,200.00, offering a cost-effective advertising solution for businesses looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, billboards in Idaho Falls cater to a range of budgets, allowing advertisers to find the right balance between cost and exposure.
• Lowest Price: The lowest price for a billboard in Idaho Falls can be as affordable as $800.00, providing an accessible entry point for smaller businesses or those looking to test the effectiveness of outdoor advertising.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Idaho Falls Regional Airport:

• Total Impressions: The total impressions for an advertising campaign at IDA can reach up to 1,000,000, showcasing the potential for significant exposure to a diverse audience.
• Average Impressions: On average, an advertising campaign at IDA can generate around 500,000 impressions, offering a substantial opportunity to connect with travelers and local residents.
• Median Impressions: The median impressions for an advertising campaign at IDA is approximately 450,000, indicating a consistent level of reach for advertisers targeting this market.
• Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign at IDA is around $2.40, demonstrating a cost-effective solution for businesses looking to maximize their advertising budget.
• Median CPM: With a median CPM of approximately $2.20, advertising campaigns at IDA cater to a range of budgets while still delivering a strong return on investment.

Some of the top airport ad providers for IDA

Here is a list of top providers for advertising at Idaho Falls Regional Airport:

• Alluvit Media specializes in airport advertising, offering a range of solutions to help brands effectively reach their target audience at IDA.

Other formats for advertising in Idaho Falls

A closer look at the data reveals the depth and breadth of the other opportunities available in Idaho Falls:

• Static Billboards: Static billboards in Idaho Falls generate over 285,000 impressions with an average CPM of $6.43. This classic advertising medium provides a constant presence, making it a reliable choice for outdoor advertising campaigns.
• Digital Billboards: Digital billboards in Idaho Falls receive over 36,000 impressions with an average CPM of $9.20. This dynamic and eye-catching format allows for greater flexibility and creativity, enhancing the overall impact of outdoor advertising efforts.
• Retail Venues: Advertising in retail venues in Idaho Falls garners over 40,000 impressions with an average CPM of $13.44. This targeted approach enables advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Idaho Falls generates over 2,800,000 impressions with an average CPM of $9.65. This highly visible format captures the attention of commuters and travelers, making it an effective way to reach a mobile audience.

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