Advertising in Hilo International Airport (ITO)

*All metrics are based on a 4-week advertising campaign

Located in the picturesque city of Hilo, Hawaii, Hilo International Airport serves as a gateway to the enchanting Big Island and a unique opportunity for advertisers. This charming airport connects over 1.5 million passengers annually, offering a blend of local charm and global reach. Advertising at Hilo International Airport allows brands to engage with a diverse audience while showcasing the vibrant spirit of Hawaii. Here, each advertisement becomes a conversation starter, bridging cultures and connecting millions of travelers.

Why advertise at ITO?

Hilo International Airport (ITO) offers a unique advertising opportunity with its diverse audience and vibrant Hawaiian spirit. Some notable aspects of ITO include:

• Passenger traffic: ITO serves over 1.5 million passengers annually, providing a wide reach for advertisers.
• Gateway to the Big Island: As a primary entry point to Hawaii's Big Island, ITO connects travelers to the island's natural beauty and rich culture.
• Local charm: The airport's atmosphere reflects the welcoming spirit of Hawaii, creating a memorable experience for travelers.
• Global reach: ITO connects passengers from around the world, offering advertisers the chance to engage with a diverse audience.

Hilo, Hawaii Market

• Population: Hilo is the largest city on the Big Island of Hawaii, with a population of over 45,000 residents, according to the U.S. Census Bureau. This close-knit community offers advertisers the opportunity to connect with a diverse and engaged audience.
• Economic growth: Hilo's economy is primarily driven by tourism, agriculture, and education. The city is home to the University of Hawaii at Hilo, which contributes to the local economy and provides a skilled workforce. Advertisers can tap into these industries to reach a wide range of consumers.
• Cultural diversity: Hilo is known for its rich Hawaiian culture and diverse population, which includes a mix of Native Hawaiians, Asian Americans, and other ethnicities. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics.
• Natural attractions: Hilo is surrounded by stunning natural attractions, such as the Hawaii Volcanoes National Park, Akaka Falls, and the Liliuokalani Gardens. These popular tourist destinations draw visitors from around the world, providing advertisers with a global audience.
• Festivals and events: Hilo hosts several annual events, including the Merrie Monarch Festival, a week-long celebration of Hawaiian culture and hula, and the Hilo Orchid Society Annual Show. These events attract both locals and tourists, offering additional advertising opportunities.
• Education and research: The University of Hawaii at Hilo is a hub for higher education and research, particularly in the fields of astronomy, marine science, and agriculture. This concentration of academic institutions fosters a culture of innovation and learning, making Hilo an attractive market for advertisers targeting educated and environmentally conscious audiences.

Hilo, Hawaii Audience

• Local residents: Hilo, Hawaii is home to over 45,000 residents, according to the U.S. Census Bureau, with a diverse population that includes Native Hawaiians, Asian Americans, and other ethnicities. This offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience in this close-knit community.
• International tourists: As the gateway to the Big Island, Hilo attracts visitors from around the world who come to explore its natural beauty and rich culture. This influx of tourists presents a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from various countries.
• Language diversity: Hilo's diverse population speaks a variety of languages, including English, Hawaiian, and various Asian languages. Advertisers should consider language barriers and cultural nuances when crafting their messaging, and may benefit from creating multilingual campaigns or incorporating visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: Hilo's audience is characterized by a wide range of interests and lifestyles, from outdoor enthusiasts and nature lovers to those passionate about Hawaiian culture and history. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Despite its laid-back island atmosphere, Hilo's residents and visitors are highly connected through smartphones and social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences that resonate with the Hilo audience.
• Education and research: With the University of Hawaii at Hilo as a hub for higher education and research, Hilo's audience includes a significant number of educated and environmentally conscious individuals. Advertisers targeting this demographic can benefit from aligning their campaigns with academic institutions, research initiatives, or environmental causes to create a meaningful connection with their audience.

Airport price breakdown

Billboard advertising prices in Hilo, Hawaii vary depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for billboard advertising in Hilo is approximately $1,200.00, offering a cost-effective option for brands looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, advertisers can find a balance between affordability and visibility in Hilo's billboard market.
• Lowest Price: For those on a tight budget, the lowest price for billboard advertising in Hilo can be as low as $800.00, providing an accessible entry point for smaller businesses or targeted campaigns.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Hilo, Hawaii:

• Total Impressions: The total impressions for a typical 4-week advertising campaign in Hilo amount to approximately 1,000,000, showcasing the potential reach of an ad campaign in this market.
• Average Impressions: On average, an advertising campaign in Hilo generates around 250,000 impressions per week, offering consistent exposure to a diverse audience.
• Median Impressions: The median number of impressions for a campaign in Hilo stands at about 240,000 per week, indicating a stable level of visibility for advertisers.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising in Hilo is approximately $4.80, providing a cost-effective option for brands looking to maximize their return on investment.
• Median CPM: With a median CPM of around $4.58, advertisers can find a balance between affordability and reach in Hilo's advertising market.

Some of the top airport ad providers for ITO

Here is a list of top providers for advertising at Hilo International Airport (ITO):

• Hawaii Airport Advertising specializes in providing advertising opportunities at airports throughout Hawaii, including Hilo International Airport.

Other formats for advertising in Hilo, Hawaii

A closer look at the data reveals the depth and breadth of the other opportunities available in Hilo, Hawaii:

• Static Billboards: Static billboards in Hilo generate approximately 70,000 impressions with an average CPM of $14.58. This traditional advertising medium offers a constant presence and high visibility, making it a reliable choice for advertisers.
• Billboards: Billboards in Hilo receive around 11,000 impressions and have an average CPM of $8.33. This versatile and eye-catching medium can effectively capture the attention of a diverse audience, making it a popular choice for outdoor advertising campaigns.
• Wallscapes: Wallscapes in Hilo generate about 125,000 impressions with an average CPM of $8.00. These large-scale advertisements can create a lasting impression on viewers, making them an ideal option for brands looking to make a bold statement.
• Retail Venues: Advertising in retail venues in Hilo garners approximately 30,000 impressions and has an average CPM of $13.91. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversion.

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