Advertising in Houghton County Memorial Airport (CMX)
*All metrics are based on a 4-week advertising campaign
Located in the picturesque Keweenaw Peninsula, Houghton County Memorial Airport serves as a gateway to Hancock and its surrounding natural beauty. This regional airport, though smaller in scale, offers advertisers a unique opportunity to engage with a captive audience of outdoor enthusiasts and local residents. By advertising at Houghton County Memorial Airport, brands can tap into the area's rich history and vibrant community spirit, making a lasting impression on travelers and locals alike.
Why advertise at CMX?
Houghton County Memorial Airport (CMX) offers a unique advertising opportunity with its distinct features and regional appeal. Some notable aspects of CMX include:
- Outdoor enthusiasts: The airport serves as a gateway to the Keweenaw Peninsula, attracting adventure seekers and nature lovers.
- Regional charm: CMX connects travelers to the rich history and vibrant community spirit of Hancock and its surrounding areas.
- Accessibility: Despite its smaller size, CMX provides convenient access to both domestic and international destinations.
- Captive audience: Advertising at CMX allows brands to engage with a focused audience of travelers and local residents.
Hancock Market
- Population: Hancock is a small, close-knit community with a population of around 4,600 residents, according to the U.S. Census Bureau. This tight-knit atmosphere offers advertisers the opportunity to connect with a highly engaged local audience.
- Economic growth: Hancock's economy is primarily driven by tourism, healthcare, and education sectors. The city is home to Finlandia University and is in close proximity to Michigan Technological University, providing a steady stream of students and faculty members who contribute to the local economy.
- Cultural heritage: Hancock is known for its rich Finnish-American heritage, with a significant portion of the population having Finnish ancestry. This cultural connection offers advertisers the opportunity to target a unique demographic with tailored messaging and campaigns.
- Outdoor recreation: The city's location on the Keweenaw Peninsula provides ample opportunities for outdoor activities such as hiking, skiing, and snowmobiling. Advertisers can tap into the passion for outdoor recreation among both residents and visitors, promoting products and services that cater to this active lifestyle.
- Education and innovation: With Finlandia University located within the city and Michigan Technological University nearby, Hancock boasts a strong educational presence. This concentration of academic institutions fosters a culture of learning and innovation, making the city an attractive market for advertisers targeting educated and forward-thinking audiences.
Hancock Audience
- Local residents: Hancock's close-knit community of around 4,600 residents, as reported by the U.S. Census Bureau, offers advertisers the opportunity to connect with a highly engaged local audience. This includes families, students, and outdoor enthusiasts, allowing for targeted campaigns or broader appeal.
- Outdoor enthusiasts: The Keweenaw Peninsula attracts adventure seekers and nature lovers, providing advertisers with a captive audience interested in outdoor recreation. Brands can promote products and services that cater to this active lifestyle, such as hiking gear, skiing equipment, or eco-friendly products.
- Finnish-American heritage: With a significant portion of Hancock's population having Finnish ancestry, advertisers can target a unique demographic by incorporating cultural elements and tailored messaging in their campaigns. This approach can create a stronger connection with the local audience and showcase an understanding of the community's heritage.
- Education and innovation: The presence of Finlandia University and nearby Michigan Technological University creates a culture of learning and innovation in Hancock. Advertisers can target educated and forward-thinking audiences by aligning their campaigns with academic events, research initiatives, or technology trends.
- Regional tourism: Hancock's rich history, vibrant community spirit, and outdoor attractions draw regional tourists to the area. Advertisers can capitalize on this influx of visitors by promoting local attractions, events, or businesses, appealing to both residents and tourists alike.
- Connected community: Despite its smaller size, Hancock's residents are connected through local events, social media, and community organizations. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, local influencers, and interactive experiences that resonate with the community's values and interests.
Airport price breakdown
Billboard advertising prices in Hancock can vary depending on factors such as location, size, and duration of the campaign. Here's a breakdown of the average, median, and lowest prices for billboards in the area:
- Average Price: The average price for billboard advertising in Hancock is approximately $1,200.00, offering a balance between affordability and visibility for advertisers.
- Median Price: With a median price of around $1,100.00, this price point represents the middle ground in the market, providing a cost-effective option for brands seeking exposure in the area.
- Lowest Price: The lowest price for billboard advertising in Hancock can be as low as $800.00, making it an attractive option for smaller businesses or those with limited budgets.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Hancock:
- Total Impressions: The total impressions for an advertising campaign in Hancock can reach up to 500,000, showcasing the potential for significant exposure in the area.
- Average Impressions: On average, an advertising campaign in Hancock can generate around 250,000 impressions, offering a substantial audience for advertisers to target.
- Median Impressions: With a median of 200,000 impressions, this figure represents the middle ground in terms of reach, providing a reliable benchmark for advertisers to consider.
- Average CPM (Cost Per Thousand Impressions): The average CPM for advertising campaigns in Hancock is approximately $4.80, striking a balance between cost and visibility for advertisers.
- Median CPM: The median CPM in Hancock is around $5.50, offering a cost-effective option for brands seeking to maximize their return on investment.
Some of the top airport ad providers for CMX
Here is a list of top advertising providers for Houghton County Memorial Airport (CMX):
- Alluvit offers a range of airport advertising solutions, helping brands connect with travelers at CMX and beyond.
Other formats for advertising in Hancock
A closer look at the data reveals the depth and breadth of the other opportunities available in Hancock:
- Static Billboards: Static billboards in Hancock generate over 205,000 impressions with an average CPM of $1.74. This traditional advertising medium offers a constant presence in the community, making it a reliable choice for brands seeking consistent exposure.
- Digital Billboards: Digital billboards in Hancock receive approximately 22,657 impressions and have an average CPM of $11.36. This dynamic and eye-catching medium allows for greater flexibility in messaging and targeting, making it an attractive option for advertisers looking to stand out.
- Retail Venues: Advertising in retail venues in Hancock garners around 22,657 impressions with an average CPM of $11.36. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of engagement and conversion.
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