Advertising in Friedman Memorial Airport (SUN)
*All metrics are based on a 4-week advertising campaign
Located in the picturesque Hailey/Sun Valley region, Friedman Memorial Airport serves as a gateway to Idaho's premier tourist destination and offers a unique advertising opportunity. With its proximity to world-class ski resorts and outdoor recreation, this airport attracts affluent travelers seeking adventure and luxury. Advertising at Friedman Memorial Airport allows brands to engage with a captive, high-end audience while showcasing their products and services in a stunning, unforgettable setting.
Why advertise at SUN?
Friedman Memorial Airport (SUN) is a remarkable airport with several notable features that make it stand out among its peers. Ranking: According to the Bureau of Transportation Statistics, SUN holds a unique position in the airport rankings for 2022.
- Scenic location: SUN is situated in the beautiful Hailey/Sun Valley region, offering breathtaking views and easy access to Idaho's premier tourist destinations.
- Affluent audience: The airport attracts high-end travelers seeking luxury experiences and outdoor adventures, providing advertisers with a captive, upscale audience.
- Proximity to attractions: SUN is conveniently located near world-class ski resorts and outdoor recreation areas, making it a popular choice for adventure-seeking tourists.
- Unique advertising opportunities: The airport offers a variety of advertising options, from static billboards to hand-painted murals, allowing brands to showcase their products and services in a memorable way.
- Efficient operations: Despite its smaller size, SUN maintains efficient operations and quick turnaround times for flights, ensuring a pleasant travel experience for its passengers.
Hailey/Sun Valley Market
Population: Hailey/Sun Valley is a smaller, tight-knit community with a population of around 22,000 residents, according to the U.S. Census Bureau. This intimate setting offers advertisers the opportunity to connect with a highly engaged local audience.
Economic growth: The Hailey/Sun Valley region is primarily driven by tourism, with a focus on outdoor recreation and luxury experiences. The area's thriving hospitality industry, including upscale hotels, restaurants, and retail, provides ample advertising opportunities for brands targeting affluent consumers.
Cultural diversity: Hailey/Sun Valley is known for its rich cultural scene, featuring art galleries, museums, and performing arts venues. This vibrant arts community attracts a diverse range of visitors, offering advertisers the chance to reach a broad audience with varied interests.
Outdoor recreation: The region is a haven for outdoor enthusiasts, boasting world-class ski resorts, hiking trails, and fishing spots. This strong focus on outdoor activities attracts adventure-seeking tourists, providing advertisers with a unique opportunity to target an active and affluent demographic.
Education and innovation: While Hailey/Sun Valley may not be a major center for higher education, the area is home to the Community School, a prestigious independent K-12 school. This institution fosters a culture of learning and innovation, making the region an attractive market for advertisers targeting educated and forward-thinking audiences.
Hailey/Sun Valley Audience
- Local residents: Hailey/Sun Valley is a tight-knit community with a population of around 22,000 residents, according to the U.S. Census Bureau. This intimate setting offers advertisers the opportunity to connect with a highly engaged local audience, including families, outdoor enthusiasts, and affluent individuals.
- Outdoor enthusiasts: The region is a haven for outdoor enthusiasts, boasting world-class ski resorts, hiking trails, and fishing spots. This strong focus on outdoor activities attracts adventure-seeking tourists, providing advertisers with a unique opportunity to target an active and affluent demographic.
- Arts and culture aficionados: Hailey/Sun Valley is known for its rich cultural scene, featuring art galleries, museums, and performing arts venues. This vibrant arts community attracts a diverse range of visitors, offering advertisers the chance to reach a broad audience with varied interests.
- Luxury-seeking tourists: The Hailey/Sun Valley region is primarily driven by tourism, with a focus on outdoor recreation and luxury experiences. The area's thriving hospitality industry, including upscale hotels, restaurants, and retail, provides ample advertising opportunities for brands targeting affluent consumers.
- Education and innovation: While Hailey/Sun Valley may not be a major center for higher education, the area is home to the Community School, a prestigious independent K-12 school. This institution fosters a culture of learning and innovation, making the region an attractive market for advertisers targeting educated and forward-thinking audiences.
- Highly connected: Despite its smaller size, Hailey/Sun Valley residents and visitors are highly connected through digital devices and social media platforms. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.
Airport price breakdown
Billboard advertising prices in Hailey/Sun Valley vary depending on factors such as location, size, and duration, with the following price ranges:
- Average Price: The average price for billboard advertising in Hailey/Sun Valley is approximately $1,200.00, offering a cost-effective option for brands looking to reach a diverse audience in this scenic region.
- Median Price: With a median price of around $1,100.00, advertisers can find a balance between affordability and visibility when selecting a billboard location in Hailey/Sun Valley.
- Lowest Price: For those seeking the most budget-friendly option, the lowest price for billboard advertising in Hailey/Sun Valley is approximately $800.00, providing an accessible entry point for smaller businesses or limited campaigns.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Hailey/Sun Valley:
- Total Impressions: The total impressions for a typical 4-week advertising campaign in Hailey/Sun Valley amount to approximately 500,000, showcasing the potential reach of ads in this region.
- Average Impressions: On average, an advertising campaign in Hailey/Sun Valley generates around 125,000 impressions per week, offering consistent visibility for brands targeting this audience.
- Median Impressions: The median number of impressions for a campaign in Hailey/Sun Valley is approximately 120,000 per week, indicating a stable level of exposure for advertisers in this market.
- Average CPM (Cost Per Thousand Impressions): The average CPM for advertising campaigns in Hailey/Sun Valley is approximately $9.60, providing a cost-effective option for brands looking to maximize their return on investment.
- Median CPM: With a median CPM of around $9.17, advertisers can find a balance between affordability and reach when planning their campaigns in Hailey/Sun Valley.
Some of the top airport ad providers for SUN
Here is a list of top providers for advertising at SUN:
- Alluvit Media specializes in airport advertising, offering a range of solutions for brands looking to reach travelers at Friedman Memorial Airport.
Other formats for advertising in Hailey / Sun Valley
A closer look at the data reveals the depth and breadth of the other opportunities available in Hailey / Sun Valley:
- Static Billboards: Static billboards generate approximately 180,000 impressions with an average CPM of $29.31. This classic advertising medium offers a constant presence in the market, making it a reliable choice for brands looking to establish a strong presence in Hailey / Sun Valley.
- Billboards: Billboards in Hailey / Sun Valley receive around 13,000 impressions and have an average CPM of $4.50. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy alternatives.
- Retail Venues: Advertising in retail venues garners approximately 110,000 impressions with an average CPM of $23.11. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of engagement and conversion.
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