Advertising in Greenville–Spartanburg International Airport (Roger Milliken Field) (GSP)

*All metrics are based on a 4-week advertising campaign

Greenville–Spartanburg International Airport (Roger Milliken Field) is a thriving gateway to the charming cities of Greenville and Spartanburg. This bustling airport serves over 2.6 million passengers annually, offering advertisers a unique opportunity to engage with a diverse audience. Advertising at GSP not only captures the attention of travelers but also showcases the vibrant local culture and innovation. Here, each advertisement becomes an essential part of the conversation between the region and its visitors.

Why advertise at GSP?

Greenville-Spartanburg International Airport (GSP) is a standout airport with several notable features:

• Passenger volume: GSP serves over 2.6 million passengers annually, making it a bustling hub for travelers.
• Accessibility: The airport is conveniently located between Greenville and Spartanburg, providing easy access to both cities.
• Local culture: Advertising at GSP showcases the vibrant local culture and innovation, creating a unique experience for travelers.
• Engagement opportunities: Advertisers can effectively engage with a diverse audience, capturing the attention of both local and international travelers.

Greenville Market

Population: Greenville is a growing metropolitan area with a population of over 920,000 people, as reported by the U.S. Census Bureau. This expanding population offers advertisers a sizable audience to target with their campaigns.

Economic growth: Greenville's economy is diverse and thriving, with key industries such as advanced manufacturing, automotive, aerospace, and healthcare. The city is home to major companies like Michelin, BMW, and GE, providing a strong economic foundation and ample advertising opportunities.

Cultural diversity: Greenville boasts a rich cultural heritage and a diverse population, encompassing various ethnicities, races, and backgrounds. This diversity allows advertisers to reach a wide range of audiences and demographics with their messaging.

Entertainment and sports: The city offers a vibrant entertainment scene, hosting numerous events, concerts, and festivals throughout the year. Greenville is also home to the Greenville Drive, a minor league baseball team, and the Greenville Swamp Rabbits, a minor league hockey team, attracting sports fans and offering additional advertising opportunities.

Education and innovation: Greenville is a hub for higher education, with respected institutions such as Furman University, Clemson University, and the University of South Carolina Upstate. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Greenville Audience

• Local residents: Greenville's population of over 920,000 people consists of a diverse mix of young professionals, families, students, and retirees. This variety of residents allows advertisers to target specific demographic groups or appeal to a broader audience in the Greenville area.
• Regional tourists: As a popular destination in the Southeast, Greenville attracts numerous regional tourists. The city's charming downtown, outdoor recreational opportunities, and vibrant arts scene draw visitors from nearby states, providing advertisers with a chance to reach a wider audience.
• Language diversity: Greenville's diverse population includes various ethnicities, races, and backgrounds, resulting in a rich linguistic landscape. Advertisers can consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Greenville audience is characterized by a wide range of interests and lifestyles, from outdoor enthusiasts to arts and culture aficionados. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Highly educated: With respected institutions such as Furman University, Clemson University, and the University of South Carolina Upstate, Greenville is a hub for higher education. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.
• Connected audience: Greenville residents are highly connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Airport price breakdown

Billboard pricing in Greenville varies depending on factors such as location, size, and visibility, with the following price breakdown:

• Average Price: The average price for a billboard in Greenville is approximately $1,200.00, offering a competitive option for advertisers seeking to reach a broad audience.
• Median Price: With a median price of around $1,100.00, billboards in Greenville cater to a range of budgets and campaign objectives.
• Lowest Price: The lowest price for a billboard in Greenville can be as affordable as $800.00, providing an accessible entry point for smaller businesses or targeted campaigns.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Greenville:

• Total Impressions: The total impressions for a typical 4-week advertising campaign in Greenville amount to approximately 1,000,000 impressions, showcasing the potential reach of your message.
• Average Impressions: On average, a billboard in Greenville generates around 250,000 impressions per week, offering consistent visibility for your advertisement.
• Median Impressions: The median number of impressions for a billboard in Greenville is approximately 200,000 per week, indicating a stable level of exposure for most campaigns.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in Greenville is approximately $4.80, providing a cost-effective solution for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of around $5.50, Greenville's billboard advertising offers a competitive pricing structure for businesses of all sizes and budgets.

Some of the top airport ad providers for GSP

Here is a list of top providers for advertising at Greenville-Spartanburg International Airport (GSP):

• Alluvit Media specializes in airport advertising, offering tailored solutions for businesses looking to advertise at GSP.

Other formats for advertising in Greenville

A closer look at the data reveals the depth and breadth of the other opportunities available in Greenville:

• Static Billboards: Static billboards generate approximately 394,000 impressions with an average CPM of $10.60. This traditional advertising medium offers a constant presence and high visibility, making it a reliable choice for advertisers.
• Billboards: Billboards in Greenville receive around 50,000 impressions and have an average CPM of $12.91. This versatile and eye-catching medium can effectively capture the attention of a diverse audience.
• Retail Venues: Advertising in retail venues garners about 50,000 impressions with an average CPM of $12.37. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of engagement and conversion.
• Transit: Transit advertising generates approximately 3,724,000 impressions and has an average CPM of $14.24. This highly visible medium offers advertisers the opportunity to reach a captive audience during their daily commute.
• Bus: Bus advertising in Greenville achieves around 7,448,000 impressions with an average CPM of $7.38. This mobile advertising platform allows brands to extend their reach throughout the city and target specific neighborhoods or routes.
• Everything Else: Other advertising opportunities in Greenville, such as digital displays and experiential marketing, collectively generate about 1,107,000 impressions with an average CPM of $7.84. These diverse options enable advertisers to explore innovative and engaging ways to connect with their target audience.

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