Advertising in Gillette–Campbell County Airport (GCC)
*All metrics are based on a 4-week advertising campaign
Located in the thriving energy capital of Wyoming, Gillette–Campbell County Airport offers a unique advertising opportunity for brands. Serving as a gateway to the region's rich natural resources and booming industries, this airport connects over 35,000 passengers annually. Advertising at GCC Airport allows brands to engage with a diverse audience of business professionals, tourists, and locals, making it an ideal platform for both global and regional campaigns.
Why advertise at GCC?
Gillette–Campbell County Airport stands out among its peers for its unique advertising opportunities and regional importance. Some notable aspects of GCC Airport include:
- Target audience: The airport serves a diverse audience of business professionals, tourists, and locals, making it an ideal platform for various advertising campaigns.
- Regional significance: As a gateway to Wyoming's energy capital, GCC Airport connects passengers to the region's rich natural resources and booming industries.
- Annual passenger traffic: Over 35,000 passengers pass through GCC Airport each year, providing ample exposure for advertisers.
- Advertising formats: GCC Airport offers a range of advertising options, from static billboards to hand-painted murals, catering to different campaign needs and budgets.
Gillette Market
- Population: Gillette, known as the "Energy Capital of the Nation," has a population of over 32,000 residents, according to the U.S. Census Bureau. This growing community offers advertisers a concentrated audience in the heart of Wyoming.
- Economic growth: Gillette's economy is primarily driven by the energy sector, including coal, oil, and natural gas production. The city also supports a range of other industries, such as agriculture, manufacturing, and tourism, providing diverse advertising opportunities for brands.
- Cultural diversity: Gillette boasts a rich Western heritage and a diverse population that includes a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics within the local market.
- Entertainment and sports: The city offers various entertainment options, including rodeos, fairs, and cultural events, attracting both locals and tourists. Gillette is also home to the CAM-PLEX Multi-Event Facilities, which hosts sporting events, concerts, and trade shows, providing additional advertising opportunities.
- Education and innovation: Gillette is committed to education and workforce development, with institutions such as Gillette College and the Campbell County School District. This focus on education fosters a skilled workforce and creates opportunities for advertisers targeting educated and career-oriented audiences.
Gillette Audience
- Local residents: Gillette's population of over 32,000 residents consists of a mix of professionals, families, and individuals involved in the energy sector, agriculture, manufacturing, and tourism industries. Advertisers can target specific demographic groups or appeal to a broader audience within this growing community.
- Regional tourists: As the "Energy Capital of the Nation," Gillette attracts regional tourists interested in exploring Wyoming's rich natural resources and Western heritage. Advertisers can capitalize on this influx of visitors by showcasing their brand to potential customers from surrounding states and regions.
- Cultural diversity: Gillette's diverse population includes a mix of ethnicities, races, and backgrounds, offering advertisers the opportunity to target a wide range of audiences and demographics. Brands can create inclusive campaigns that resonate with the local market's cultural diversity.
- Interests and lifestyles: The Gillette audience is characterized by a variety of interests and lifestyles, from outdoor enthusiasts to fans of rodeos, fairs, and cultural events. Advertisers can align their campaigns with popular local attractions or events, creating a stronger connection with their target audience.
- Education and innovation: With a focus on education and workforce development, Gillette's audience includes educated and career-oriented individuals. Advertisers can target this demographic by promoting products and services that cater to their professional needs and aspirations.
- Highly connected: Like many communities across the U.S., Gillette's residents are increasingly connected through smartphones and social media platforms. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.
Airport price breakdown
Billboard advertising prices in Gillette vary depending on factors such as location, size, and duration, with the following price ranges:
- Average Price: The average price for billboard advertising in Gillette is approximately $1,200.00, offering a cost-effective option for brands looking to reach a wide audience.
- Median Price: With a median price of around $1,100.00, advertisers can find a balance between affordability and visibility for their campaigns.
- Lowest Price: The lowest price for billboard advertising in Gillette starts at just $800.00, providing an accessible entry point for smaller businesses or those with limited budgets.
Airport Impression and CPM Metrics
Impressions and CPM metrics for billboard advertising in Gillette provide valuable insights into the potential reach and cost-effectiveness of campaigns:
- Total Impressions: The total impressions for a 4-week advertising campaign in Gillette amount to approximately 500,000, showcasing the potential reach of a well-placed billboard.
- Average Impressions: On average, a billboard in Gillette generates around 125,000 impressions per week, offering consistent visibility for advertisers.
- Median Impressions: The median number of impressions for a billboard in Gillette stands at 100,000 per week, indicating a typical level of exposure for campaigns in the area.
- Average CPM (Cost Per Thousand Impressions): The average CPM for billboard advertising in Gillette is approximately $9.60, providing a cost-effective option for brands looking to maximize their reach.
- Median CPM: With a median CPM of around $11.00, advertisers can find a balance between affordability and visibility for their campaigns in Gillette.
Some of the top airport ad providers for GCC
Here is a list of top providers for GCC Airport advertising:
- Tri-cities Airport Advertising offers a range of advertising opportunities at GCC Airport, helping brands reach their target audience effectively.
Other formats for advertising in Gillette
A closer look at the data reveals the depth and breadth of the other opportunities available in Gillette:
- Static Billboards: Static billboards in Gillette generate approximately 108,000 impressions with an average CPM of $15.48. This traditional advertising medium offers a constant presence, making it a reliable choice for brands looking to establish a strong local presence.
- Billboards: Billboards in Gillette receive around 11,000 impressions with an average CPM of $8.86. This versatile and highly visible medium can be tailored to suit various campaign objectives, making it a popular choice for advertisers in the area.
- Retail Venues: Advertising in retail venues in Gillette garners about 38,000 impressions with an average CPM of $17.73. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of conversions and sales.
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