Advertising in Fresno Yosemite International Airport (FAT)

*All metrics are based on a 4-week advertising campaign

Situated in the lively city of Fresno, Fresno Yosemite International Airport serves as a key gateway to California's Central Valley and Yosemite National Park. This bustling airport connects over 1.5 million passengers annually, offering advertisers a unique opportunity to engage with a diverse audience. At Fresno Yosemite International Airport, advertising goes beyond conventional boundaries, capturing the attention of travelers while showcasing the region's rich culture and natural beauty. Here, each advertisement becomes an essential component of an ongoing conversation among visitors, locals, and businesses.

Why advertise at FAT?

Fresno Yosemite International Airport (FAT) is a vital hub for California's Central Valley and Yosemite National Park, offering advertisers a unique platform to reach a diverse audience. Here are five notable aspects of FAT:

• Passenger traffic: FAT serves over 1.5 million passengers annually, providing ample opportunities for advertisers to engage with travelers.
• Gateway to Yosemite: As a key gateway to Yosemite National Park, FAT attracts visitors from around the world, offering a diverse audience for advertisers.
• Rich local culture: Advertising at FAT showcases the region's rich culture and natural beauty, making each advertisement an essential part of an ongoing conversation among visitors, locals, and businesses.
• Innovative advertising opportunities: FAT goes beyond conventional advertising boundaries, capturing the attention of travelers with unique and creative advertising formats.

Fresno Market

• Population: Fresno is the fifth-largest city in California, with a population of over 530,000 people, according to the U.S. Census Bureau. This sizable population offers advertisers a substantial audience to target within the Fresno market.
• Economic growth: Fresno's economy is primarily driven by agriculture, healthcare, and education sectors. The city is known for its agricultural production, particularly in grapes, almonds, and poultry, contributing significantly to California's overall agricultural output. This diverse economy provides advertisers with various industries to target and engage with.
• Cultural diversity: Fresno is home to a diverse population, with a mix of ethnicities, races, and backgrounds. This cultural diversity allows advertisers to target a wide range of audiences and demographics, tailoring their campaigns to resonate with different communities.
• Entertainment and sports: Fresno offers various entertainment options, including cultural events, festivals, and sports. The city is home to the Fresno Grizzlies (MiLB) and Fresno FC (USL Championship), attracting sports fans and providing additional advertising opportunities. Additionally, the Save Mart Center hosts concerts and events, drawing large crowds throughout the year.
• Education and innovation: Fresno is home to several higher education institutions, including California State University, Fresno, and Fresno Pacific University. These academic institutions foster a culture of innovation and research, making the city an attractive market for advertisers targeting educated and tech-savvy audiences.

Fresno Audience

• Local residents: Fresno's population of over 530,000 people consists of a diverse mix of residents, including young professionals, families, students, and retirees. This diversity offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience within the Fresno market.
• International tourists: As a key gateway to Yosemite National Park, Fresno attracts visitors from around the world. This influx of tourists presents a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from various countries and backgrounds.
• Language diversity: Fresno is home to a culturally diverse population, with a variety of languages spoken throughout the city. This presents both a challenge and an opportunity for advertisers, as they must consider language barriers and cultural nuances when crafting their messaging. By creating multilingual campaigns or incorporating visual storytelling, brands can effectively communicate with a wider audience.
• Interests and lifestyles: The Fresno audience is characterized by a wide range of interests and lifestyles, from outdoor enthusiasts to sports fans and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Fresno residents are highly connected, with widespread smartphone usage and a strong presence on social media platforms. This connectivity allows advertisers to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a receptive audience in the digital space.

Types of Airport Advertising

Here are some of the most common advertising platforms at FAT:

• Video Walls: Strategically placed video walls throughout the airport can display eye-catching visuals and animations, capturing the attention of passengers as they navigate the terminal. For example, a brand could showcase a dynamic product demonstration or a captivating promotional video on these large screens.
• Airline Lounges: Advertising within airline lounges targets a captive audience of premium passengers, offering an opportunity for brands to create a more immersive and personalized experience. For instance, a luxury brand could sponsor a lounge area, providing branded amenities and exclusive offers to lounge guests.
• Security Areas: Security checkpoints are high-traffic areas where passengers spend a significant amount of time. Brands can take advantage of this captive audience by placing advertisements on security trays, dividers, or signage near the screening area. An example could be a travel-related brand promoting their services or products to help passengers navigate their journey more efficiently.
• In-Flight Videos: In-flight entertainment systems provide an opportunity for brands to engage with passengers during their flight. Advertisers can create custom video content, such as branded short films or sponsored programming, to be featured on the in-flight entertainment system. For example, a tourism board could create a destination highlight reel to entice passengers to visit their region.
• Interactive Kiosks: Interactive kiosks placed throughout the airport can offer passengers useful information, services, or entertainment while also serving as an advertising platform. Brands can integrate their messaging into the kiosk experience, such as sponsoring a charging station or creating a branded game for passengers to play while they wait for their flight.

These examples represent just a few of the many advertising opportunities available at airports like FAT, allowing brands to create engaging and memorable experiences for travelers.

Airport price breakdown

Billboard advertising prices in Fresno vary, with options to suit different budgets:

• Average Price: The average price for a billboard in Fresno is approximately $1,541.18, offering a competitive rate for advertisers seeking to reach a broad audience.
• Lowest Price: The lowest price for a billboard in Fresno is around $1,294.12, providing a cost-effective solution for brands looking to make an impact without breaking the bank.

Airport Impression and CPM Metrics

In the Fresno market, billboard advertising offers a range of impressions and cost-per-thousand (CPM) metrics for advertisers to consider:

• Total Impressions: Billboards in Fresno can generate a total of approximately 989,000 impressions, providing a significant reach for advertisers.
• Average Impressions: On average, a billboard in Fresno can yield around 82,000 impressions, offering a consistent level of exposure for brands.
• Average CPM: The average cost per thousand impressions (CPM) for billboard advertising in Fresno is $2.86, presenting a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: The median CPM for billboards in Fresno is also $2.86, suggesting a stable pricing structure across the market.

Some of the top airport ad providers for FAT

Here is a list of top advertising providers at FAT:

• Clear Channel Airports is a leading provider of airport advertising solutions, offering a wide range of innovative and impactful advertising formats to engage travelers.

Other formats for advertising in Fresno

A closer look at the data reveals the depth and breadth of the other opportunities available in Fresno:

• Static Billboards: Static billboards in Fresno generate approximately 294,000 impressions with an average CPM of $277.82. This classic advertising format continues to provide a strong presence and high visibility for brands.
• Billboards: Billboards in Fresno receive around 12,000 impressions and have an average CPM of $758.65. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy alternatives.
• Wheat Pastings: Wheat pastings in Fresno achieve about 1,000 impressions and an average CPM of $16,660. This creative and eye-catching advertising method allows brands to make a bold statement in urban environments.
• Wallscapes: Wallscapes in Fresno garner approximately 547,000 impressions with an average CPM of $11.88. These large-scale advertisements create a lasting impression on viewers, making them an effective choice for brands looking to stand out.
• Retail Venues: Retail venue advertising in Fresno generates around 12,000 impressions and has an average CPM of $37.03. This targeted approach allows brands to engage with consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in Fresno achieves approximately 6,000,000 impressions with an average CPM of $12,017.25. This highly visible advertising format reaches commuters and travelers, providing brands with a captive audience during their daily routines.
• Everything Else: Other advertising opportunities in Fresno garner about 518,000 impressions and have an average CPM of $6.09. These diverse options allow brands to explore unique and innovative ways to reach their target audience in the Fresno market.

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