Advertising in Destin–Fort Walton Beach Airport / Eglin Air Force Base (VPS)

*All metrics are based on a 4-week advertising campaign

Destin–Fort Walton Beach Airport / Eglin Air Force Base offers a unique advertising opportunity in the beautiful coastal region of Florida. Serving millions of passengers annually, this airport connects travelers to the stunning beaches and vibrant local culture of Fort Walton Beach. Advertisers can tap into the area's thriving tourism industry and military presence, reaching a diverse audience of vacationers, business travelers, and military personnel. At VPS, advertising becomes an engaging conversation between brands and the dynamic community that passes through its gates.

Why advertise at VPS?

Destin–Fort Walton Beach Airport (VPS) is a bustling hub with a variety of unique features that make it stand out. Some of these notable aspects include:

• Location: Situated in the picturesque coastal region of Florida, VPS offers easy access to the stunning beaches and vibrant local culture of Fort Walton Beach.
• Audience: The airport serves a diverse audience of vacationers, business travelers, and military personnel, thanks to its proximity to Eglin Air Force Base.
• Advertising opportunities: VPS provides a unique platform for advertisers to engage with the dynamic community that passes through its gates.
• Annual passenger traffic: Millions of passengers travel through VPS each year, making it an ideal location for brands to reach a wide audience.

Fort Walton Beach Market

• Population: Fort Walton Beach is a growing coastal city in Florida, with a population of over 22,000 residents, according to the U.S. Census Bureau. This coastal community offers advertisers the opportunity to target a diverse range of demographics.
• Tourism industry: Fort Walton Beach is a popular tourist destination, known for its beautiful beaches, recreational activities, and family-friendly attractions. The thriving tourism industry provides advertisers with a constantly changing audience of vacationers and visitors to the area.
• Military presence: The city is home to Eglin Air Force Base, one of the largest military installations in the United States. This military presence offers advertisers the opportunity to reach a unique audience of military personnel and their families.
• Outdoor activities: Fort Walton Beach offers a variety of outdoor activities, such as fishing, boating, and golfing, attracting enthusiasts from all over the country. Advertisers can tap into this market by targeting those interested in outdoor recreation and adventure.
• Cultural events: The city hosts numerous cultural events and festivals throughout the year, such as the Billy Bowlegs Pirate Festival and the Emerald Coast Poker Run. These events draw large crowds, providing additional advertising opportunities for brands to engage with the local community and visitors alike.
• Education and workforce: Fort Walton Beach is home to several educational institutions, including Northwest Florida State College and the University of West Florida Emerald Coast Campus. The educated workforce in the area offers advertisers the chance to target a knowledgeable and skilled audience.

Fort Walton Beach Audience

• Local residents: Fort Walton Beach has a population of over 22,000 residents, offering a diverse range of demographics, including families, military personnel, and retirees. Advertisers can target specific groups or appeal to a broader audience within this coastal community.
• Domestic tourists: As a popular tourist destination, Fort Walton Beach attracts numerous visitors each year, drawn by its beautiful beaches and family-friendly attractions. This constantly changing audience of vacationers provides advertisers with the opportunity to reach new potential customers from across the country.
• Military presence: Home to Eglin Air Force Base, Fort Walton Beach has a significant military population, offering advertisers the chance to engage with a unique audience of military personnel and their families, who bring their own distinct tastes and preferences to the area.
• Outdoor enthusiasts: The city's variety of outdoor activities, such as fishing, boating, and golfing, attracts enthusiasts from all over the country. Advertisers can tap into this market by targeting those interested in outdoor recreation and adventure.
• Cultural event attendees: Fort Walton Beach hosts numerous cultural events and festivals throughout the year, drawing large crowds of both locals and visitors. Advertisers can leverage these events to engage with the community and showcase their brand to a diverse audience.
• Education and workforce: With several educational institutions in the area, Fort Walton Beach has an educated workforce, offering advertisers the opportunity to target a knowledgeable and skilled audience. This includes students, faculty, and professionals across various industries.
• Highly connected: Like most modern communities, Fort Walton Beach residents and visitors are highly connected through smartphones and social media platforms. Advertisers can take advantage of this digital connectivity to engage with their target audience through targeted online campaigns and interactive experiences.

Types of Airport Advertising

Here are some of the most common advertising platforms at VPS:

• Video walls: Strategically placed video walls throughout the airport can showcase eye-catching advertisements, engaging passengers as they wait for their flights. For example, a travel agency could display stunning visuals of exotic destinations to entice travelers.
• Airline lounges: Advertisers can target premium passengers by placing ads in airline lounges, where travelers relax and enjoy exclusive amenities. A luxury brand could promote its products or services to this high-end audience.
• Security areas: Advertising in security areas can capture the attention of passengers during the mandatory security screening process. An example could be a tech company promoting its latest gadgets, which passengers might consider purchasing for their travels.
• In-flight videos: Brands can reach a captive audience by placing ads in in-flight entertainment systems, such as pre-roll ads before movies or sponsored content within the system. A streaming service could advertise its latest shows and movies to entice passengers to subscribe.
• Baggage claim: Advertising in the baggage claim area can engage passengers as they wait for their luggage. A local car rental company could promote its services to arriving travelers, encouraging them to rent a vehicle during their stay.

These examples are just the tip of the iceberg, as there are countless other advertising opportunities available at VPS and other airports to help brands reach their target audience.

Airport price breakdown

Billboard pricing in Fort Walton Beach varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Fort Walton Beach is approximately $1,200.00, offering a cost-effective advertising solution for businesses targeting the local market.
• Median Price: With a median price of around $1,100.00, billboards in Fort Walton Beach cater to a wide range of budgets, making them accessible to both small and large advertisers.
• Lowest Price: The lowest price for a billboard in Fort Walton Beach can be as low as $800.00, providing an affordable option for businesses looking to maximize their advertising reach without breaking the bank.

Airport Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of advertising campaigns in Fort Walton Beach:

• Total Impressions: The total number of impressions for an advertising campaign in Fort Walton Beach can reach up to 1,000,000, showcasing the potential reach of a well-placed ad.
• Average Impressions: On average, an advertising campaign in Fort Walton Beach can generate around 500,000 impressions, offering a substantial audience for advertisers to target.
• Median Impressions: The median number of impressions for an advertising campaign in Fort Walton Beach is approximately 400,000, indicating a consistent level of exposure for ads in the area.
• Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign in Fort Walton Beach is around $2.40, providing a cost-effective solution for businesses looking to reach a wide audience.
• Median CPM: With a median CPM of about $2.75, advertising campaigns in Fort Walton Beach cater to a variety of budgets, making them accessible to both small and large advertisers.

Some of the top airport ad providers for VPS

Here is a list of top providers for VPS:

• Clear Channel Airports is a leading provider of airport advertising solutions, offering a wide range of advertising opportunities at various airports, including VPS.

Other formats for advertising in Fort Walton Beach

A closer look at the data reveals the depth and breadth of the other opportunities available in Fort Walton Beach:

• Static Billboards: Static billboards in Fort Walton Beach generate approximately 61,000 impressions with an average CPM of $53.81. This traditional advertising medium offers a constant presence, making it a reliable choice for businesses looking to establish their brand in the area.
• Billboards: Billboards in Fort Walton Beach receive around 40,000 impressions with an average CPM of $10.98. This versatile and eye-catching medium can effectively capture the attention of passersby, making it a popular choice for outdoor advertising campaigns.
• Retail Venues: Advertising in retail venues in Fort Walton Beach garners about 40,000 impressions with an average CPM of $14.88. This targeted approach allows businesses to reach potential customers in a shopping mindset, increasing the likelihood of conversions.

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