Advertising in Fort Smith Regional Airport (FSM)

*All metrics are based on a 4-week advertising campaign

Fort Smith Regional Airport, situated in the charming city of Fort Smith, Arkansas, offers a unique advertising opportunity for brands. This growing airport serves as a gateway to the region's rich history and thriving business community. With its convenient location and increasing passenger traffic, advertising at Fort Smith Regional Airport allows brands to engage with a diverse audience of travelers, locals, and business professionals, making it an ideal platform for impactful and memorable campaigns.

Why advertise at FSM?

Fort Smith Regional Airport boasts a range of notable features that make it an attractive advertising platform. Some key highlights include:

• Accessibility: FSM's convenient location makes it easily accessible for travelers, locals, and business professionals alike.
• Passenger traffic: The airport has experienced consistent growth in passenger traffic, increasing its advertising reach.
• Gateway to the region: Fort Smith Regional Airport serves as an entry point to the area's rich history and thriving business community.
• Target audience: Advertising at FSM allows brands to engage with a diverse audience, including leisure and business travelers.

Fort Smith Market

• Population: Fort Smith is the second-largest city in Arkansas, with a population of over 87,000 people, according to the U.S. Census Bureau. This growing population offers advertisers a sizable audience to target with their campaigns.
• Economic growth: Fort Smith's economy is diverse, with key industries including manufacturing, healthcare, and retail trade. The city is also home to several major employers, such as ArcBest Corporation, Baldor Electric Company, and Mercy Hospital Fort Smith, providing advertisers with opportunities to reach a wide range of professionals.
• Cultural diversity: Fort Smith is known for its rich history and cultural heritage, which includes a mix of Native American, European, and African American influences. This diversity allows advertisers to target a variety of audiences and demographics with their campaigns.
• Entertainment and sports: The city offers a variety of entertainment options, including the Fort Smith Symphony, the Fort Smith Museum of History, and the annual Peacemaker Music Festival. Additionally, Fort Smith is home to the University of Arkansas - Fort Smith Lions, providing advertisers with opportunities to engage with sports fans and attendees.
• Education and innovation: Fort Smith is a hub for education, with institutions such as the University of Arkansas - Fort Smith and the Arkansas College of Osteopathic Medicine. This focus on education fosters a culture of innovation and research, making the city an attractive market for advertisers targeting educated and forward-thinking audiences.

Fort Smith Audience

• Local residents: Fort Smith's population of over 87,000 people consists of a diverse mix of residents, including families, young professionals, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the city.
• Regional tourists: As a gateway to the region's rich history and thriving business community, Fort Smith attracts tourists from nearby states and beyond. This presents a unique opportunity for advertisers to reach a regional audience and showcase their brand to potential customers visiting the area.
• Cultural diversity: Fort Smith's cultural heritage includes a mix of Native American, European, and African American influences, resulting in a diverse audience for advertisers. By considering cultural nuances and crafting inclusive messaging, brands can effectively communicate with a wider audience in the city.
• Interests and lifestyles: The Fort Smith audience is characterized by a range of interests and lifestyles, from history buffs and outdoor enthusiasts to sports fans and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Business professionals: With key industries such as manufacturing, healthcare, and retail trade, Fort Smith is home to a variety of professionals. Advertisers can target this audience by focusing on industry-specific events, conferences, or publications, reaching decision-makers and influencers in the local business community.
• Education-focused: Fort Smith's focus on education, with institutions like the University of Arkansas - Fort Smith and the Arkansas College of Osteopathic Medicine, attracts students and educators to the city. Advertisers can engage with this educated and forward-thinking audience by aligning their campaigns with academic events, research initiatives, or innovative projects.
• Highly connected: Fort Smith residents are increasingly connected through digital devices and social media platforms. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a wider audience in the city.

Airport price breakdown

Billboard pricing in Fort Smith varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Fort Smith is approximately $1,200.00, offering a cost-effective advertising solution for brands looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, billboards in Fort Smith cater to a variety of budgets, making them accessible to both small businesses and larger corporations.
• Lowest Price: The lowest price for a billboard in Fort Smith can be as affordable as $800.00, providing an economical option for advertisers seeking to maximize their return on investment.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Fort Smith Regional Airport:

• Total Impressions: The total impressions for an advertising campaign at FSM can reach up to 500,000, showcasing the potential for wide audience exposure.
• Average Impressions: On average, an advertising campaign at FSM can generate around 250,000 impressions, offering a substantial reach for brands.
• Median Impressions: The median number of impressions for a campaign at FSM is approximately 200,000, reflecting a consistent level of audience engagement.
• Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign at FSM is about $4.80, demonstrating a cost-effective solution for reaching a large audience.
• Median CPM: With a median CPM of around $5.50, advertising at FSM caters to a variety of budgets and offers a competitive rate for brands seeking to maximize their return on investment.

Some of the top airport ad providers for FSM

Here is a list of top providers for advertising at Fort Smith Regional Airport:

• Lamar Advertising is a leading provider of out-of-home advertising solutions in Fort Smith, offering a variety of billboard options to suit different campaign needs.

Other formats for advertising in Fort Smith

A closer look at the data reveals the depth and breadth of the other opportunities available in Fort Smith:

• Static Billboards: With 559,000 impressions and an average CPM of $2.44, static billboards offer a cost-effective and traditional advertising option that still delivers significant visibility in Fort Smith.
• Digital Billboards: Digital billboards in Fort Smith generate 122,000 impressions and have an average CPM of $6.65, providing a modern and dynamic advertising platform that can be easily updated and customized.
• Retail Venues: Advertising in retail venues reaches 12,000 impressions with an average CPM of $8.46, allowing brands to target consumers in a shopping mindset and capitalize on impulse purchases.
• Everything Else: Other advertising opportunities in Fort Smith, such as experiential marketing or guerrilla campaigns, can garner up to 729,000 impressions with an average CPM of $18.95, showcasing the potential for innovative and unconventional advertising strategies to make a lasting impact.

Get started advertising with AdQuick now!

Fort Smith Regional Airport presents a unique and diverse advertising opportunity for brands looking to make a lasting impact. By leveraging the various advertising platforms and targeting the wide range of audiences in the city, advertisers can maximize their reach and return on investment. AdQuick, a leading platform for out-of-home advertising, connects advertisers to OOH media owners and offers a suite of products and solutions to simplify the planning, buying, and measuring of outdoor advertising campaigns. With access to industry-leading technology, 99% of billboard ads, best billboard prices guaranteed, and white glove service, there's no better time to explore the potential of advertising at Fort Smith Regional Airport. Get Started today!