Advertising in Fort Lauderdale–Hollywood International Airport (FLL)

*All metrics are based on a 4-week advertising campaign

Fort Lauderdale–Hollywood International Airport (FLL) is a bustling gateway to the beautiful beaches, thriving arts scene, and vibrant nightlife of South Florida. Serving over 36 million passengers annually, FLL offers advertisers a unique opportunity to engage with a diverse audience of tourists and locals alike. By advertising at FLL, brands can tap into the region's energetic atmosphere and make a lasting impression on travelers, while also showcasing the distinctive spirit of Fort Lauderdale and its surrounding communities.

Why advertise at FLL?

Fort Lauderdale-Hollywood International Airport (FLL) is a major hub for travelers, offering a variety of unique features and experiences. Here are five notable aspects of FLL:

• Location: FLL is conveniently situated near popular tourist destinations, such as Miami, Palm Beach, and the Florida Keys.
• Connectivity: The airport offers excellent connectivity, with numerous domestic and international flights operating daily.
• Amenities: FLL provides a wide range of amenities for travelers, including dining options, shopping, and free Wi-Fi.
• Accessibility: The airport is easily accessible via various modes of transportation, such as car rentals, shuttles, and public transit.

Fort Lauderdale Market

• Population: Fort Lauderdale is part of the Miami metropolitan area, which is the seventh-largest in the United States, with a population of over 6 million people, according to the U.S. Census Bureau. The city itself has a population of approximately 180,000 residents.
• Economic growth: Fort Lauderdale has a diverse economy, with major industries including tourism, marine commerce, technology, and manufacturing. The city is also home to several Fortune 500 companies, such as AutoNation and Citrix Systems, offering advertisers a variety of target audiences.
• Cultural diversity: Fort Lauderdale is known for its multicultural population, which includes a mix of ethnicities, races, and backgrounds. This diversity provides advertisers with the opportunity to target a wide range of audiences and demographics in the region.
• Entertainment and sports: The city offers a vibrant entertainment scene, hosting numerous events, concerts, and festivals throughout the year. While Fort Lauderdale does not have its own professional sports teams, it is in close proximity to Miami, which is home to the Miami Dolphins (NFL), Miami Heat (NBA), and Miami Marlins (MLB), providing additional advertising opportunities.
• Education and innovation: Fort Lauderdale is home to several higher education institutions, such as Nova Southeastern University, Broward College, and Florida Atlantic University. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Fort Lauderdale Audience

• Local residents: Fort Lauderdale's population of approximately 180,000 residents is diverse, encompassing young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the city and the larger Miami metropolitan area.
• International tourists: Fort Lauderdale attracts millions of visitors each year, thanks to its beautiful beaches, vibrant arts scene, and proximity to popular destinations like Miami and the Florida Keys. This influx of tourists presents a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from around the world.
• Language diversity: Fort Lauderdale's multicultural population speaks a variety of languages, including English, Spanish, and Haitian Creole. Advertisers must consider language barriers and cultural nuances when crafting their messaging, and can create multilingual campaigns or incorporate visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Fort Lauderdale audience is characterized by a wide range of interests and lifestyles, from beachgoers and boating enthusiasts to arts and culture aficionados. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Fort Lauderdale residents and visitors are highly connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Types of Airport Advertising

Here are some of the most common advertising platforms at FLL:

• Video walls: Strategically placed video walls throughout the airport can display eye-catching advertisements, engaging travelers as they navigate the terminals. For example, a large video wall near the baggage claim area could showcase a local hotel's promotional video.
• Airline lounges: Advertisers can target premium passengers by placing ads in airline lounges, where travelers often spend time relaxing and waiting for their flights. An example could be a luxury brand promoting its products through a high-quality print ad in a lounge magazine.
• Security areas: Advertising in security areas, such as near the TSA checkpoints, can capture the attention of passengers during a typically stressful part of their journey. An example might be a travel insurance company placing a banner ad near the security screening area.
• In-flight videos: Brands can reach captive audiences by placing ads in in-flight entertainment systems, such as pre-roll ads before movies or sponsored content within the airline's video programming. For instance, a car rental company could advertise its services through a short video played during the flight.
• Interactive kiosks: Interactive kiosks placed throughout the airport can engage travelers with interactive ads, games, or quizzes, creating memorable experiences. An example could be a tourism board promoting local attractions through an interactive quiz on a touchscreen kiosk.

These examples represent just a few of the many advertising opportunities available at airports like FLL, allowing brands to connect with diverse audiences in a variety of ways.

Airport price breakdown

In Fort Lauderdale, billboard pricing varies depending on factors such as location, size, and visibility. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in Fort Lauderdale is approximately $7,316.62, which can provide a cost-effective advertising solution for businesses looking to reach a wide audience.
• Median Price: With a median price of $3,718,913, some billboards in prime locations or with exceptional visibility can command a premium, making them ideal for high-impact campaigns or luxury brands.
• Lowest Price: The lowest price for a billboard in Fort Lauderdale is around $1,510, offering an affordable option for smaller businesses or those with limited advertising budgets.

Airport Impression and CPM Metrics

In Fort Lauderdale, the impressions and CPM metrics for billboards showcase the potential reach and cost-effectiveness of out-of-home advertising in the area:

• Total Impressions: Billboards in Fort Lauderdale generate a total of approximately 119,506,000 impressions, highlighting the vast audience that can be reached through this advertising medium.
• Average Impressions: On average, a billboard in Fort Lauderdale receives about 3,514,000 impressions, demonstrating the consistent visibility and impact of these ads.
• Median Impressions: The median number of impressions for a billboard in the area is around 3,719,000, indicating a strong central tendency in the data and a reliable level of exposure for advertisers.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Fort Lauderdale is approximately $2.40, offering a cost-effective solution for businesses looking to reach a wide audience.
• Median CPM: With a median CPM of $2.08, some billboards in the area provide even greater value for advertisers, further emphasizing the potential return on investment for out-of-home advertising in Fort Lauderdale.

Some of the top airport ad providers for FLL

Here is a list of top billboard providers for Fort Lauderdale-Hollywood International Airport (FLL):

• Clear Channel Airports is a leading provider of airport advertising solutions, offering a wide range of out-of-home advertising options at airports across the United States.

Other formats for advertising in Fort Lauderdale

A closer look at the data reveals the depth and breadth of the advertising opportunities available in Fort Lauderdale:

• Static Billboards: Static billboards generate approximately 1,204,000 impressions with an average CPM of $13.15. This classic advertising medium offers a consistent presence and high visibility, making it a popular choice for outdoor campaigns.
• Digital Billboards: Digital billboards receive about 16,000 impressions and have an average CPM of $13.71. These dynamic displays allow for flexible messaging and real-time updates, making them an attractive option for advertisers seeking to engage audiences in new ways.
• Street Furniture: Street furniture advertising garners around 1,000 impressions with an average CPM of $73.28. This type of advertising integrates seamlessly into the urban landscape, providing targeted exposure to pedestrians and commuters.
• Wheat Pastings: Wheat pastings generate approximately 25,939,000 impressions and have an average CPM of $0.60. This creative and eye-catching medium allows advertisers to make a bold statement in high-traffic areas.
• Wallscapes: Wallscapes receive about 578,000 impressions with an average CPM of $20.75. These large-scale ads create a powerful visual impact, capturing the attention of passersby and making a lasting impression.
• Retail Venues: Retail venue advertising garners approximately 16,000 impressions with an average CPM of $15.47. These ads can target shoppers in strategic locations, influencing purchasing decisions and driving brand awareness.
• Transit Advertising: Transit advertising generates about 5,600,000 impressions and has an average CPM of $6.49. This medium offers high visibility and repeated exposure to commuters, making it an effective way to reach a captive audience on the go.
• Other Advertising: Other advertising options in Fort Lauderdale, such as specialty and spectacular ads, generate around 1,750,000 impressions with an average CPM of $5.42. These unique formats allow advertisers to think outside the box and create unforgettable campaigns that stand out from the competition.

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