Advertising in Elko Regional Airport (JC Harris Field) (EKO)

*All metrics are based on a 4-week advertising campaign

Elko Regional Airport (JC Harris Field) serves as a gateway to the picturesque city of Elko, Nevada, offering advertisers a unique opportunity to engage with a diverse audience. This bustling airport connects thousands of passengers to the region's thriving mining, ranching, and tourism industries. By advertising at Elko Regional Airport, brands can tap into the spirit of the American West and reach a captive audience of both local residents and visitors seeking adventure and opportunity.

Why advertise at EKO?

Elko Regional Airport (EKO) offers a unique advertising opportunity in a picturesque location, with the following notable features:

• Gateway to Elko: EKO serves as a vital connection to the thriving mining, ranching, and tourism industries in the region.
• Diverse audience: Advertisers can reach a captive audience of both local residents and visitors seeking adventure and opportunity.
• Strategic location: EKO is situated in the heart of the American West, offering a unique advertising environment.
• High visibility: Advertising at EKO ensures that brands are seen by thousands of passengers traveling through the airport.

Elko Market

• Population: Elko is a small but growing city in Nevada, with a population of over 20,000 residents, according to the U.S. Census Bureau. This close-knit community offers advertisers the chance to connect with a dedicated and engaged audience.
• Economic growth: Elko's economy is primarily driven by the mining, ranching, and tourism industries. The city is home to several major gold mines, which contribute significantly to the local economy and provide ample advertising opportunities for businesses targeting these sectors.
• Cultural diversity: Elko is known for its rich Western heritage and diverse population, which includes a mix of Native American, Hispanic, and European influences. This cultural diversity allows advertisers to target a wide range of audiences and demographics in the region.
• Entertainment and events: The city hosts several annual events, such as the National Cowboy Poetry Gathering and the Elko Mining Expo, attracting thousands of visitors and providing additional advertising opportunities. Elko also offers various outdoor recreational activities, including hiking, fishing, and hunting, appealing to adventure-seeking tourists.
• Education and community: Elko is home to Great Basin College, a higher education institution offering a range of degree programs and fostering a culture of learning and community engagement. This educational presence makes the city an attractive market for advertisers targeting educated and community-oriented audiences.

Elko Audience

• Local residents: Elko's population of over 20,000 residents consists of a mix of individuals involved in the mining, ranching, and tourism industries, as well as families and retirees. This diverse community offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience.
• Visitors and tourists: Elko attracts tourists seeking adventure and outdoor recreational activities, as well as attendees of annual events like the National Cowboy Poetry Gathering and the Elko Mining Expo. This influx of visitors presents a unique opportunity for advertisers to reach a wider audience and showcase their brand to potential customers from various backgrounds.
• Cultural diversity: Elko's rich Western heritage and diverse population, which includes Native American, Hispanic, and European influences, allows advertisers to target a wide range of audiences and demographics. Advertisers can consider cultural nuances when crafting their messaging to effectively communicate with this diverse audience.
• Interests and lifestyles: The Elko audience is characterized by a wide range of interests and lifestyles, from outdoor enthusiasts to those involved in the mining and ranching industries. Advertisers can tap into these passions by aligning their campaigns with popular local attractions, events, or trending topics, creating a stronger connection with their target audience.
• Education and community: With Great Basin College in Elko, the city has an educated and community-oriented audience. Advertisers can target this market by focusing on campaigns that promote learning, personal growth, and community engagement, appealing to the values of this audience segment.
• Connected audience: Elko residents and visitors are likely to be connected through digital devices and social media platforms. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a wider audience in the region.

Airport price breakdown

Billboard advertising prices in Elko vary depending on factors such as location, size, and visibility, with the following price breakdown:

• Average Price: The average price for billboard advertising in Elko is approximately $1,200.00, offering a cost-effective option for brands looking to reach a diverse audience in the region.
• Median Price: With a median price of around $1,100.00, billboard advertising in Elko remains accessible to businesses of various sizes and budgets.
• Lowest Price: The lowest price for billboard advertising in Elko can be as affordable as $800.00, providing an opportunity for smaller businesses or those with limited budgets to still make an impact in the local market.

Airport Impression and CPM Metrics

Impressions and CPM metrics for advertising at Elko Regional Airport provide valuable insights into the potential reach and cost-effectiveness of campaigns:

• Total Impressions: The total impressions for a 4-week advertising campaign at EKO are approximately 500,000, showcasing the potential reach of ads in this location.
• Average Impressions: The average impressions per ad at EKO are around 125,000, indicating a consistent level of exposure for brands advertising at the airport.
• Median Impressions: With a median of 120,000 impressions, EKO advertising campaigns can expect a stable level of visibility among the diverse audience.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising at EKO is approximately $9.60, offering a cost-effective option for brands looking to reach a captive audience.
• Median CPM: The median CPM for advertising at EKO is around $9.17, demonstrating the accessibility of advertising opportunities for businesses of various sizes and budgets.

Some of the top airport ad providers for EKO

Here is a list of top providers for advertising at Elko Regional Airport:

• Lamar Advertising is a leading provider of outdoor advertising solutions in Elko, offering a variety of billboard options to suit the needs of businesses and brands.

Other formats for advertising in Elko

A closer look at the data reveals the depth and breadth of the other opportunities available in Elko:

• Static Billboards: In Elko, static billboards get over 63,000 impressions with an average CPM of $6.51. This traditional advertising medium offers a consistent presence and high visibility, making it a reliable choice for outdoor advertising campaigns.

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