Advertising in James M Cox Dayton International Airport (DAY)

*All metrics are based on a 4-week advertising campaign

Situated in the thriving city of Dayton, James M Cox Dayton International Airport serves as a key gateway to the Midwest and a valuable platform for advertisers. This bustling airport connects millions of passengers yearly, reflecting Dayton's rich history and innovative spirit. At DAY, advertising goes beyond conventional boundaries, engaging a diverse audience while showcasing local culture and advancements. Here, each advertisement contributes to an ongoing conversation among travelers, industries, and the vibrant Dayton community.

Why advertise at DAY?

James M Cox Dayton International Airport is a standout location for advertisers, offering unique features and a strong ranking. Some of the most notable aspects of DAY include:

• Accessibility: Conveniently located near major highways, DAY offers easy access for travelers and businesses alike.
• Local culture: Advertising at DAY allows brands to connect with the rich history and innovative spirit of Dayton.
• Diverse audience: With millions of passengers passing through each year, DAY provides advertisers with a wide range of demographics to target.
• Innovative advertising opportunities: From static billboards to hand-painted murals, DAY offers a variety of out-of-home advertising options to engage and captivate travelers.

Dayton Market

Here are some key aspects of the Dayton market:

• Population: Dayton is the sixth-largest city in Ohio, with a population of over 140,000 people, according to the U.S. Census Bureau. The larger Dayton metropolitan area has a population of around 800,000, offering a substantial audience for advertisers.
• Economic growth: Dayton's economy is driven by diverse industries such as aerospace, healthcare, manufacturing, and education. The city is home to the Wright-Patterson Air Force Base, which is a major employer and contributes significantly to the local economy.
• Cultural diversity: Dayton boasts a rich cultural heritage and a diverse population, providing advertisers with the opportunity to target various demographics. The city is known for its vibrant arts scene, including the Dayton Art Institute, the Victoria Theatre, and the Schuster Performing Arts Center.
• Entertainment and sports: Dayton offers a variety of entertainment options, such as the annual Dayton Celtic Festival and the Dayton Air Show. The city is also home to the University of Dayton Flyers, a popular college sports team, which attracts fans and provides additional advertising opportunities.
• Education and innovation: Dayton is a hub for higher education, with institutions like the University of Dayton, Wright State University, and Sinclair Community College. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting educated and tech-savvy audiences.

Dayton Audience

• Local residents: Dayton's population of over 140,000 people consists of a diverse mix of residents, including young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the Dayton community.
• Regional tourists: As a key gateway to the Midwest, Dayton attracts regional tourists for its rich history, cultural attractions, and events. Advertisers can capitalize on this influx of visitors by showcasing their brand to potential customers from neighboring states and beyond.
• Language diversity: Dayton's diverse population speaks a range of languages, presenting both challenges and opportunities for advertisers. By creating multilingual campaigns or incorporating visual storytelling, brands can effectively communicate with a wider audience and cater to the city's linguistic diversity.
• Interests and lifestyles: The Dayton audience is characterized by various interests and lifestyles, from arts and culture enthusiasts to sports fans and outdoor adventurers. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Education and innovation: With a concentration of higher education institutions, Dayton's audience includes educated and tech-savvy individuals. Advertisers can leverage this by targeting campaigns towards innovation, research, and technology, appealing to the city's forward-thinking residents.
• Highly connected: Dayton residents are connected through digital platforms, with high smartphone usage and a strong presence on social media. Brands can engage with consumers through targeted online campaigns, social media influencers, and interactive experiences to reach this digitally-savvy audience.

Types of Airport Advertising

Here are some of the most common advertising platforms at DAY:

• Video walls: Strategically placed video walls throughout the airport can display eye-catching digital advertisements, capturing the attention of passengers as they navigate the terminal.
• Airline lounges: Premium airline lounges offer a captive audience of affluent travelers, making them an ideal location for luxury brands to showcase their products and services.
• Security areas: Advertising in security areas, such as near the TSA checkpoints, can reach passengers during a time when they are focused and have limited distractions, increasing the likelihood of message retention.
• In-flight videos: In-flight entertainment systems provide an opportunity for advertisers to engage with passengers during their flight, with video ads playing before movies or TV shows.
• Baggage claim: Advertisements in the baggage claim area can target arriving passengers who are waiting for their luggage, providing a captive audience for brands to communicate their message.

These are just a few examples of the many advertising opportunities available at airports like DAY, with countless other platforms and formats to explore.

Airport price breakdown

Billboard pricing in Dayton varies, with a range of options to suit different budgets:

• Average Price: The average price for a billboard in Dayton is approximately $579.40, offering a cost-effective option for advertisers.
• Median Price: With a median price of $1,207, advertisers can expect to find a variety of billboard options at this price point.
• Lowest Price: For those seeking the most affordable option, the lowest price for a billboard in Dayton is $579.40, providing an accessible entry point for smaller budgets.

Airport Impression and CPM Metrics

Here's a breakdown of the impressions and CPM metrics for advertising in Dayton:

• Total Impressions: The total number of impressions for advertising in Dayton is approximately 1,000.
• Average Impressions: On average, advertisers can expect to receive around 1,000 impressions per campaign.
• Median Impressions: The median number of impressions for advertising in Dayton is also 1,000, indicating a consistent level of exposure across campaigns.
• Average CPM: The average cost per thousand impressions (CPM) for advertising in Dayton is $480.00.
• Median CPM: With a median CPM of $480.00, advertisers can expect a consistent cost per thousand impressions across various campaigns.

Some of the top airport ad providers for DAY

Here is a list of top providers for advertising at James M Cox Dayton International Airport:

• Departure Media is a leading provider of airport advertising solutions, offering a range of innovative platforms to engage and captivate travelers.

Other formats for advertising in Dayton

A closer look at the data reveals the depth and breadth of the advertising opportunities available in Dayton:

• Static Billboards: In Dayton, static billboards receive approximately 221,000 impressions with an average CPM of $67.81. This traditional form of advertising continues to provide a strong presence and high visibility for brands.
• Digital Billboards: Digital billboards in Dayton garner around 324,000 impressions and have an average CPM of $16.35. This dynamic medium allows for greater flexibility and real-time updates, making it an attractive option for advertisers.
• Wheat Pastings: Wheat pastings in Dayton achieve an impressive 9,696,000 impressions with an average CPM of $14.16. This creative and eye-catching form of advertising can help brands stand out in urban environments.
• Wallscapes: Wallscapes in Dayton receive approximately 235,000 impressions, offering a large-scale and impactful advertising option for brands looking to make a statement.
• Retail Venues: Advertising in retail venues in Dayton achieves about 40,000 impressions and has an average CPM of $11.32. This targeted approach enables brands to connect with consumers in a relevant and engaging context.
• Transit Advertising: Transit advertising in Dayton reaches approximately 5,600,000 impressions with an average CPM of $3,341.39. This highly visible medium allows advertisers to reach commuters and travelers on the go.
• Other Advertising: Other advertising opportunities in Dayton, such as alternative out-of-home formats, generate around 554,000 impressions with an average CPM of $8.32. These diverse options provide advertisers with unique ways to connect with their target audience.

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