Advertising in Concord-Padgett Regional Airport (JQF)

*All metrics are based on a 4-week advertising campaign

Concord-Padgett Regional Airport, located in the thriving city of Concord, North Carolina, offers a unique advertising opportunity for brands. Serving as a gateway to the Charlotte metropolitan area, this airport connects over 250,000 passengers annually. Advertising at Concord-Padgett Regional Airport allows businesses to reach a diverse audience of travelers, while also tapping into the local community's rich history and culture. Here, advertisements become an essential part of the conversation between visitors, residents, and the growing industries in the region.

Why advertise at JQF?

Concord-Padgett Regional Airport (JQF) offers a unique advertising platform with several notable features, including its ranking in the Airport Rankings 2022 by the Bureau of Transportation Statistics. Some of the highlights of JQF are:

• Location: JQF serves as a gateway to the Charlotte metropolitan area, connecting over 250,000 passengers annually.
• Audience: Advertising at JQF allows businesses to reach a diverse audience of travelers and tap into the local community's rich history and culture.
• Industries: JQF is situated in a region with growing industries, providing advertisers with an opportunity to engage with a thriving business community.
• Accessibility: JQF offers easy access to the city of Concord and the surrounding areas, making it a convenient choice for travelers and advertisers alike.

Concord Market

• Population: Concord is the largest city in Cabarrus County, North Carolina, with a population of over 96,000 people, according to the U.S. Census Bureau. This growing population offers advertisers a sizable audience to target with their campaigns.
• Economic growth: Concord's economy is diverse, with major industries including retail, healthcare, education, and manufacturing. The city is home to several large employers, such as Atrium Health, Cabarrus County Schools, and S&D Coffee & Tea, providing advertisers with opportunities to reach a wide range of professionals.
• Cultural diversity: Concord boasts a rich cultural heritage and a diverse population, encompassing various ethnicities, races, and backgrounds. This diversity allows advertisers to target a broad spectrum of audiences and demographics in their campaigns.
• Entertainment and sports: The city offers a variety of entertainment options, including the popular Concord Mills shopping center, Charlotte Motor Speedway, and numerous parks and recreational facilities. These attractions draw visitors from across the region, presenting additional advertising opportunities for businesses.
• Education and innovation: Concord is home to several higher education institutions, such as Rowan-Cabarrus Community College and Cabarrus College of Health Sciences. These schools contribute to a culture of innovation and research in the area, making Concord an attractive market for advertisers targeting educated and tech-savvy audiences.

Concord Audience

• Local residents: Concord's population of over 96,000 people consists of a diverse mix of professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the local community.
• Regional tourists: As a gateway to the Charlotte metropolitan area, Concord attracts visitors from nearby cities and states. This presents a unique opportunity for advertisers to reach a regional audience and showcase their brand to potential customers from across the Southeast.
• Language diversity: Concord's diverse population includes various ethnicities, races, and backgrounds, resulting in a rich linguistic landscape. Advertisers can consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Concord audience is characterized by a wide range of interests and lifestyles, from outdoor enthusiasts to motorsports fans and shoppers. Advertisers can align their campaigns with popular attractions, such as Charlotte Motor Speedway or Concord Mills, to create a stronger connection with their target audience.
• Highly educated: With several higher education institutions in the area, Concord's population is well-educated and tech-savvy. Advertisers can leverage this by targeting educated audiences with innovative and research-driven campaigns, appealing to their intellectual curiosity and desire for cutting-edge products and services.
• Connected community: Concord residents are connected through various digital platforms and social media networks, making them receptive to digital advertising. Brands can engage with consumers through targeted online campaigns, social media influencers, and interactive experiences to capture their attention and build brand awareness.

Airport price breakdown

Billboard advertising prices in Concord, North Carolina, vary depending on factors such as location, size, and visibility, with the following price breakdown:

• Average Price: The average price for a billboard in Concord is approximately $1,200.00, offering a cost-effective option for advertisers seeking to reach a broad audience in the area.
• Median Price: The median price for billboard advertising in Concord stands at around $1,100.00, providing a balanced option for businesses looking to maximize their advertising budget.
• Lowest Price: The lowest price for a billboard in Concord can be as low as $800.00, making it an attractive choice for smaller businesses or those with limited advertising funds.

Airport Impression and CPM Metrics

Impressions and CPM metrics for billboard advertising in Concord, North Carolina, provide valuable insights into the potential reach and cost-effectiveness of campaigns in the area:

• Total Impressions: The total impressions for a billboard in Concord can reach up to 500,000, showcasing the potential for significant exposure to a wide audience.
• Average Impressions: The average impressions for a billboard in Concord stand at around 300,000, offering a substantial reach for advertisers targeting the local market.
• Median Impressions: The median impressions for billboard advertising in Concord are approximately 250,000, providing a balanced view of the potential audience size for campaigns in the area.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in Concord is about $4.00, demonstrating a cost-effective option for advertisers seeking to maximize their return on investment.
• Median CPM: The median CPM for billboard advertising in Concord stands at around $4.40, offering a competitive rate for businesses looking to optimize their advertising budget.

Some of the top airport ad providers for JQF

Here is a list of top providers for advertising at JQF:

• Alluvit Media specializes in airport advertising, offering tailored solutions for brands looking to reach travelers at JQF.

Other formats for advertising in Concord

A closer look at the data reveals the depth and breadth of the other opportunities available in Concord:

• Static Billboards: Static billboards in Concord receive approximately 80,000 impressions with an average CPM of $11.49. This traditional form of advertising continues to provide a strong presence and visibility for brands in the area.
• Digital Billboards: Digital billboards in Concord garner around 28,000 impressions and have an average CPM of $11.44. This modern and dynamic medium allows for greater flexibility and creativity in advertising campaigns.
• Retail Venues: Advertising in retail venues in Concord reaches about 40,000 impressions with an average CPM of $12.23. This targeted approach allows brands to engage with consumers in a shopping environment, increasing the likelihood of conversions.
• Transit: Transit advertising in Concord generates approximately 5,600,000 impressions and has an average CPM of $9.47. This highly visible medium captures the attention of commuters and travelers, making it an effective way to reach a wide audience.
• Everything Else: Other advertising opportunities in Concord, such as specialty and mobile trucks, collectively receive around 913,000 impressions with an average CPM of $2.50. These diverse options allow advertisers to explore unique and innovative ways to connect with their target audience.

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