Advertising in Golden Triangle Regional Airport (GTR)

*All metrics are based on a 4-week advertising campaign

Golden Triangle Regional Airport, situated in the thriving Columbus area, offers a unique advertising opportunity for brands. Serving as a gateway to the region's rich history, diverse culture, and booming industries, this airport connects over 100,000 passengers annually. Advertising at GTR Airport allows businesses to engage with a captive audience, showcasing their message while celebrating the spirit of Columbus and its surrounding communities. Here, advertising becomes a powerful tool for connecting people, ideas, and opportunities.

Why advertise at GTR?

Golden Triangle Regional Airport is a key player in the region's transportation landscape, with several notable features that set it apart. According to the Bureau of Transportation Statistics:

• Passenger traffic: GTR serves over 100,000 passengers annually, connecting them to the vibrant Columbus area.
• Advertising opportunities: The airport offers unique advertising spaces for brands to engage with a captive audience.
• Regional gateway: GTR acts as a gateway to the region's rich history, diverse culture, and booming industries.
• Community connection: Advertising at GTR allows businesses to showcase their message while celebrating the spirit of Columbus and its surrounding communities.

Columbus Market

Population: Columbus is the 14th largest city in the United States, with a population of over 900,000 people, according to the U.S. Census Bureau. This growing population offers advertisers a large and diverse audience to target with their campaigns.

Economic growth: Columbus boasts a strong and diverse economy, with major industries including education, healthcare, finance, and technology. The city is home to the headquarters of several Fortune 500 companies, such as Nationwide, Cardinal Health, and L Brands, providing ample advertising opportunities for businesses.

Cultural diversity: Columbus is known for its rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics, making it an attractive market for out-of-home advertising.

Entertainment and sports: The city is a hub for entertainment, hosting major events, concerts, and festivals throughout the year. Columbus is also home to several professional sports teams, including the Columbus Blue Jackets (NHL), Columbus Crew SC (MLS), and Columbus Clippers (MiLB), attracting millions of fans and providing additional advertising opportunities.

Education and innovation: Columbus is a center for higher education, with prestigious institutions such as Ohio State University, Columbus College of Art & Design, and Franklin University. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Columbus Audience

• Local residents: Columbus has a population of over 900,000 people, encompassing a diverse mix of young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the city.
• Domestic and international tourists: As a vibrant city with rich history and culture, Columbus attracts numerous visitors each year. This presents a unique opportunity for advertisers to reach both domestic and international audiences, showcasing their brand to potential customers from various backgrounds.
• Language diversity: Columbus is home to a diverse population, with multiple languages spoken throughout the city. This offers both a challenge and an opportunity for advertisers, as they must consider language barriers and cultural nuances when crafting their messaging. By creating multilingual campaigns or incorporating visual storytelling, brands can effectively communicate with a wider audience.
• Interests and lifestyles: The Columbus audience is characterized by a wide range of interests and lifestyles, from arts and culture enthusiasts to sports fans and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Columbus residents are known for their tech-savvy and connected lifestyles. With high smartphone penetration and a strong presence on social media platforms, the Columbus audience is highly receptive to digital advertising. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Types of Airport Advertising

Here are some of the most common advertising platforms at GTR:

• Video walls: Strategically placed throughout the airport, video walls display eye-catching digital advertisements that capture the attention of passengers as they navigate the terminal.
• Airline lounges: Premium spaces like airline lounges offer a captive audience of high-income travelers, making them an ideal location for luxury brands to showcase their products and services.
• Security areas: Advertising in security areas, such as near the TSA checkpoints, can reach a large number of passengers who are waiting in line and looking for ways to pass the time.
• In-flight videos: Partnering with airlines to feature advertisements in their in-flight entertainment systems allows brands to engage with passengers during their flights, when they are more likely to be receptive to marketing messages.
• Baggage claim: Advertisements in the baggage claim area can target arriving passengers who are waiting for their luggage, providing an opportunity to promote local businesses, attractions, or services.

These examples represent just a fraction of the numerous advertising opportunities available at airports, with many more options to explore and customize based on a brand's specific needs and target audience.

Airport price breakdown

In Columbus, billboard pricing varies significantly, with the following key data points:

• Average Price: The average price for a billboard in Columbus is approximately $50.00, offering an affordable option for advertisers.
• Median Price: With a median price of $10,000.00, this reflects the diverse range of billboard options and locations available in the city.
• Lowest Price: The lowest price for a billboard in Columbus is just $50.00, making it accessible for businesses with smaller advertising budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the performance and cost-effectiveness of an advertising campaign, as demonstrated by the following data points:

• Total Impressions: The campaign reached a total of 40,000 impressions, showcasing its ability to engage a sizable audience.
• Average Impressions: With an average of 10,000 impressions, the campaign consistently attracted attention across its various placements.
• Median Impressions: The median impressions value of 10,000 indicates a balanced distribution of impressions across the campaign's different advertising platforms.
• Average CPM: The campaign's average CPM of $5.00 demonstrates its cost-effectiveness in reaching a large audience at a relatively low cost per thousand impressions.
• Median CPM: A median CPM of $5.00 further highlights the campaign's affordability and efficient use of advertising budget.

Some of the top airport ad providers for GTR

Here is a list of top providers for GTR:

• Clear Channel Airports is a leading provider of airport advertising solutions, offering a wide range of innovative and impactful advertising opportunities.

Other formats for advertising in Columbus

A closer look at the data reveals the depth and breadth of the other opportunities available in Columbus:

• Static Billboards: Static billboards generate 366,000 impressions with an average CPM of $74.74. This classic advertising medium provides a constant presence, making it a reliable choice for brands looking to make a lasting impression.
• Digital Billboards: Digital billboards receive 28,000 impressions and have an average CPM of $21.50. With their dynamic and eye-catching displays, digital billboards offer a modern and engaging way to reach audiences on the go.
• Retail Venues: Retail venues garner 29,000 impressions with an average CPM of $18.66. By placing ads in shopping centers and other retail spaces, advertisers can target consumers in a buying mindset, increasing the likelihood of conversions.
• Transit: Transit advertising generates 10,000,000 impressions and boasts an average CPM of $1.99. This cost-effective medium allows brands to reach commuters and travelers, making it an ideal choice for businesses looking to expand their reach.
• Everything Else: Other advertising opportunities in Columbus accumulate 360,000 impressions with an average CPM of $5.00. This category encompasses a wide range of unique and innovative advertising platforms, offering brands the chance to explore new ways to connect with their target audience.

Get started wadvertising with AdQuick now!

As the world of out-of-home advertising continues to evolve, AdQuick offers a comprehensive platform that connects advertisers with OOH media owners, streamlining the process of planning, buying, and measuring outdoor advertising campaigns. With access to various products and solutions, such as AdQuick Pro, AdQuick DSP, AdQuick Analytics, and AdQuick Sales Cloud, advertisers can take full advantage of the opportunities available in this dynamic market. Additionally, AdQuick provides valuable resources, including a blog, an AdTech glossary, a beginner's guide to OOH, a billboard cost calculator, and a campaign planner, ensuring that users have the tools and knowledge necessary to make informed decisions and maximize their advertising efforts. Don't miss out on the benefits of this powerful platform – sign up for AdQuick today!