Advertising in John Glenn Columbus International Airport (CMH)

*All metrics are based on a 4-week advertising campaign

Situated in the thriving capital of Ohio, John Glenn Columbus International Airport serves as a key gateway for over 8.6 million passengers annually, making it an exceptional platform for advertisers. This bustling airport not only connects travelers to various destinations but also reflects the innovative spirit of Columbus. Here, advertising goes beyond conventional boundaries, engaging a diverse audience while showcasing local culture and creativity. At CMH, each advertisement contributes to an ongoing conversation among cultures, industries, and countless travelers.

Why advertise at CMH?

John Glenn Columbus International Airport (CMH) boasts several notable features that set it apart:

• Passenger volume: Serving over 8.6 million passengers annually, CMH is a bustling center of activity.
• Innovative spirit: The airport embodies the forward-thinking nature of Columbus, fostering a creative environment for advertising.
• Diverse audience: CMH connects travelers from various backgrounds, industries, and destinations, making it an ideal platform for advertisers to reach a wide range of people.
• Local culture: Advertising at CMH showcases the unique culture and creativity of Columbus, contributing to an engaging atmosphere for travelers.

Columbus Market

• Population: Columbus is the 14th largest city in the United States, with a population of over 900,000 people, according to the U.S. Census Bureau. This growing population offers a substantial audience for advertisers.
• Economic growth: The city has a diverse economy, with major industries including education, healthcare, finance, and logistics. Columbus is home to the headquarters of several Fortune 500 companies, such as Nationwide, L Brands, and Cardinal Health, providing ample advertising opportunities.
• Cultural diversity: Columbus is known for its rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics.
• Entertainment and sports: The city is a hub for entertainment, hosting major events, concerts, and festivals throughout the year. Columbus is also home to several professional sports teams, including the Columbus Blue Jackets (NHL), Columbus Crew SC (MLS), and Columbus Clippers (MiLB), attracting millions of fans and providing additional advertising opportunities.
• Education and innovation: Columbus is a center for higher education, with prestigious institutions such as Ohio State University, Columbus College of Art & Design, and Franklin University. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Columbus Audience

• Local residents: Columbus has a population of over 900,000 people, encompassing a diverse mix of young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the city.
• Domestic and international tourists: As a thriving city with a rich cultural heritage, Columbus attracts numerous visitors each year. The city welcomed 43 million visitors in 2019, providing advertisers with the opportunity to reach both domestic and international audiences.
• Language diversity: Columbus is home to a linguistically diverse population, with a significant number of residents speaking languages other than English. Advertisers can overcome language barriers and engage with a wider audience by creating multilingual campaigns or incorporating visual storytelling in their advertisements.
• Interests and lifestyles: The Columbus audience has a wide range of interests and lifestyles, including arts and culture enthusiasts, sports fans, and food lovers. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Highly connected: Columbus residents are highly connected, with widespread smartphone usage and a strong presence on social media platforms. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.
• Education and innovation: With prestigious institutions like Ohio State University and Columbus College of Art & Design, Columbus has a highly educated and tech-savvy population. Advertisers can target this audience by focusing on innovative and research-driven campaigns that resonate with their interests and values.

Types of Airport Advertising

Here are some of the most common advertising platforms at CMH:

• Video walls: Strategically placed throughout the airport, video walls display eye-catching digital advertisements that capture the attention of passengers as they navigate the terminal. For example, a large video wall near the baggage claim area could showcase a local hotel's promotional video.
• Airline lounges: Exclusive spaces for premium passengers, airline lounges offer a captive audience for targeted advertising. Advertisers can place print ads in lounge magazines or sponsor branded amenities, such as charging stations or Wi-Fi access, to reach affluent travelers.
• Security areas: As passengers wait in line for security checks, they are exposed to various advertising opportunities. For instance, advertisers can place ads on security trays, bins, or dividers, or even sponsor the entire security area with branded signage and messaging.
• In-flight videos: Many airlines offer in-flight entertainment systems, providing advertisers with the opportunity to showcase their products or services through pre-roll video ads or sponsored content. For example, a travel company could promote its vacation packages with a short video ad played before the in-flight movie.
• Interactive kiosks: Touchscreen kiosks placed throughout the airport can engage passengers with interactive content, such as wayfinding maps, local attractions, or even games. Advertisers can integrate their branding and messaging into these kiosks to create memorable experiences for travelers.

These examples represent just a fraction of the numerous advertising opportunities available at CMH, allowing advertisers to create diverse and impactful campaigns that reach a wide range of audiences.

Airport price breakdown

In Columbus, billboard pricing varies significantly, with the average, median, and lowest prices as follows:

• Average Price: The average price for a billboard in Columbus is approximately $50.00, offering a cost-effective option for advertisers seeking exposure in the city.
• Median Price: With a median price of $10,000.00, billboards in Columbus can cater to a wide range of budgets and advertising needs, depending on factors such as location and visibility.
• Lowest Price: The lowest price for a billboard in Columbus is an affordable $50.00, providing an accessible entry point for businesses looking to advertise in the area.

Airport Impression and CPM Metrics

In this advertising campaign, the impressions and CPM metrics provide valuable insights into the campaign's reach and cost-effectiveness:

• Total Impressions: The campaign generated a total of 40,000 impressions, showcasing its ability to reach a sizable audience.
• Average Impressions: With an average of 10,000 impressions, the campaign consistently engaged a significant number of viewers across different ad placements.
• Median Impressions: The median impressions value of 10,000 indicates that the campaign's performance was stable and reliable in terms of audience reach.
• Average CPM: The campaign's average CPM of $5.00 demonstrates its cost-effectiveness, offering a reasonable cost per thousand impressions for advertisers.
• Median CPM: With a median CPM of $5.00, the campaign maintained a consistent level of cost-efficiency across various ad placements.

Some of the top airport ad providers for CMH

Here is a list of top providers for advertising at CMH:

• Clear Channel Airports is a leading provider of airport advertising solutions, offering a wide range of innovative and impactful ad formats to reach travelers at CMH.

Other formats for advertising in Columbus

A closer look at the data reveals the depth and breadth of the advertising opportunities available in Columbus:

• Static Billboards: Static billboards generate approximately 366,000 impressions with an average CPM of $74.74. This traditional form of advertising continues to provide a strong presence in the Columbus market.
• Billboards: Billboards in Columbus receive around 28,000 impressions and have an average CPM of $21.50. This versatile advertising medium offers a range of options for businesses to reach their target audience.
• Airport: Airport advertising in Columbus generates about 10,000 impressions with an average CPM of $5.00. With a captive audience of travelers, airport advertising is an effective way to reach both local and international visitors.
• Retail Venues: Retail venue advertising in Columbus garners approximately 29,000 impressions and has an average CPM of $18.66. This targeted approach allows advertisers to engage with consumers in a shopping environment, increasing the likelihood of conversions.
• Transit: Transit advertising in Columbus achieves around 10,000,000 impressions with an average CPM of $1.99. This cost-effective advertising medium reaches a wide audience of daily commuters and visitors, making it an attractive option for businesses.
• Everything Else: Other advertising opportunities in Columbus generate about 360,000 impressions and have an average CPM of $0.00. These diverse options allow advertisers to explore unique and creative ways to reach their target audience in the city.

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