Advertising in Cleveland Hopkins International Airport (CLE)

*All metrics are based on a 4-week advertising campaign

Situated in the bustling city of Cleveland, Cleveland Hopkins International Airport serves as a key gateway to the region and a prime advertising opportunity. Connecting over 10 million passengers annually, this airport showcases the unique spirit of Cleveland while providing advertisers access to a diverse audience. At CLE, advertising goes beyond conventional boundaries, engaging travelers from various backgrounds and industries. Here, each advertisement contributes to an ongoing conversation between cultures, businesses, and countless passengers.

Why advertise at CLE?

Cleveland Hopkins International Airport (CLE) offers a unique advertising experience for brands looking to reach a diverse audience. Here are some notable aspects of CLE:

• Diverse audience: CLE serves a wide range of travelers, from business professionals to tourists, offering advertisers the opportunity to target various demographics.
• Innovative advertising opportunities: CLE goes beyond traditional advertising methods, incorporating digital displays, interactive kiosks, and other engaging formats to capture the attention of travelers.

Cleveland Market

• Population: Cleveland is the 33rd-largest metropolitan area in the United States, with a population of over 2 million people, according to the U.S. Census Bureau. This sizable population offers advertisers a substantial audience to target with their campaigns.
• Economic growth: Cleveland's economy is diverse, with major industries such as healthcare, manufacturing, and financial services. The city is home to the headquarters of several Fortune 500 companies, including Progressive, Sherwin-Williams, and KeyCorp, providing advertisers with opportunities to target business professionals and affluent consumers.
• Cultural diversity: Cleveland is known for its rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics, making it an attractive market for out-of-home advertising.
• Entertainment and sports: The city is a hub for entertainment, hosting major events, concerts, and festivals throughout the year. Cleveland is also home to several professional sports teams, including the Cleveland Browns (NFL), Cleveland Cavaliers (NBA), and Cleveland Guardians (MLB), attracting millions of fans and providing additional advertising opportunities.
• Education and innovation: Cleveland is a center for higher education, with prestigious institutions such as Case Western Reserve University, Cleveland State University, and the Cleveland Institute of Art. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Cleveland Audience

• Local residents: Cleveland's population of over 2 million people consists of a diverse mix of residents, including young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the Cleveland metropolitan area.
• Regional tourists: Cleveland attracts millions of visitors each year, thanks to its rich cultural heritage, vibrant arts scene, and numerous attractions. This steady stream of tourists presents a unique opportunity for advertisers to reach a regional audience and showcase their brand to potential customers from the surrounding areas.
• Language diversity: Cleveland is home to a diverse population, with a variety of languages spoken throughout the city. This presents both a challenge and an opportunity for advertisers, as they must consider language barriers and cultural nuances when crafting their messaging. By creating multilingual campaigns or incorporating visual storytelling, brands can effectively communicate with a wider audience.
• Interests and lifestyles: The Cleveland audience is characterized by a wide range of interests and lifestyles, from sports fans to arts and culture enthusiasts. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Cleveland residents are highly connected, with widespread smartphone usage and a strong presence on social media platforms. This connectivity allows advertisers to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a tech-savvy and educated audience.
• Business professionals: With a diverse economy and several Fortune 500 companies headquartered in the city, Cleveland is home to a significant number of business professionals. Advertisers can target this affluent and influential demographic by placing ads in strategic locations, such as near corporate offices or in high-traffic areas frequented by professionals.

Types of Airport Advertising

Here are some of the most common advertising platforms at CLE:

• Video walls: Large, high-resolution digital screens strategically placed throughout the airport, displaying eye-catching visuals and engaging content. For example, a brand could showcase a dynamic product demonstration or a captivating promotional video.
• Airline lounges: Exclusive spaces for premium passengers, offering a more relaxed and intimate environment for advertising. Brands can place print ads in lounge magazines, sponsor amenities, or display digital ads on screens within the lounge.
• Security areas: High-traffic zones where passengers spend time waiting in line, providing an opportunity for brands to display ads on digital screens, banners, or floor decals. For instance, a company could promote a new travel accessory or a special offer for airport shoppers.
• In-flight videos: Captive audience entertainment during flights, where brands can place short commercials or sponsored content. An example could be a tourism board promoting a destination or a credit card company advertising travel rewards.
• Baggage claim: Another high-traffic area where passengers wait for their luggage, offering opportunities for brands to display ads on digital screens, banners, or carousel wraps. A car rental company, for example, could advertise a special discount for airport arrivals.

These are just a few examples of the many advertising opportunities available at airports like CLE, allowing brands to reach a diverse and captive audience in a variety of engaging formats.

Airport price breakdown

Billboard pricing in Cleveland varies, with options to suit different budgets and advertising goals:

• Average price: The average price for a billboard in Cleveland is approximately $6,757.67, offering a competitive option for advertisers seeking to reach a broad audience.
• Median price: With a median price of $10,000, advertisers can expect to find a range of billboard options, from more affordable placements to premium locations with higher visibility.
• Lowest price: For those on a tight budget, the lowest price for a billboard in Cleveland is just $50, providing an accessible entry point for small businesses or niche campaigns.

Airport Impression and CPM Metrics

In analyzing the impressions and CPM metrics, we can gain valuable insights into the performance of advertising campaigns:

• Total Impressions: The campaigns generated a total of 55,080,000 impressions, showcasing the extensive reach of advertising efforts.
• Average Impressions: On average, each campaign received 734,000 impressions, indicating a consistent level of visibility across various ad placements.
• Median Impressions: The median number of impressions for campaigns was 10,000, highlighting the wide range of campaign sizes and target audiences.
• Average CPM: The average cost per thousand impressions (CPM) was $24.27, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $2.60, advertisers can find a variety of pricing options to suit their budget and campaign objectives.

Some of the top airport ad providers for CLE

Here are some of the top providers for advertising at CLE:

• Clear Channel Airports offers a wide range of advertising opportunities at airports, including digital displays, banners, and interactive kiosks.
• Intersection (United Club) specializes in providing advertising solutions within airline lounges, targeting premium passengers in a relaxed and intimate environment.

Other formats for advertising in Cleveland

A closer look at the data reveals the depth and breadth of the advertising opportunities available in Cleveland:

• Static Billboards: With 178,000 impressions and an average CPM of $66.78, static billboards offer a cost-effective and highly visible option for advertisers seeking a traditional outdoor advertising medium.
• Digital Billboards: Digital billboards generate 28,000 impressions and have an average CPM of $129.62, providing a dynamic and eye-catching platform for brands to showcase their message.
• Street Furniture: Street furniture advertising garners 122,000 impressions and an average CPM of $15.78, making it an ideal choice for advertisers looking to target pedestrians and local residents in high-traffic areas.
• Wheat Pastings: With 455,000 impressions and an average CPM of $3,750.67, wheat pastings offer a unique and creative way for brands to make a bold statement in urban environments.
• Wallscapes: Wallscapes generate 483,000 impressions and have an average CPM of $34.73, providing a large-scale canvas for advertisers to create visually stunning and memorable campaigns.
• Retail Venues: Advertising in retail venues garners 50,000 impressions and an average CPM of $10.61, allowing brands to engage with consumers in a shopping environment and drive purchase decisions.
• Transit Advertising: Transit advertising generates 2,850,000 impressions and has an average CPM of $17.01, providing a highly visible platform for advertisers to reach commuters and travelers on the go.
• Window Scapes: Window scapes have an average CPM of $25.41, offering a unique and eye-catching way for brands to showcase their message in storefronts and other high-visibility locations.
• Everything Else: For all other advertising opportunities, there are 228,000 impressions and an average CPM of $724.59, showcasing the diverse range of options available for advertisers in Cleveland.

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