Advertising in Casper–Natrona County International Airport (CPR)

*All metrics are based on a 4-week advertising campaign

Located in the picturesque city of Casper, Casper-Natrona County International Airport serves as a gateway to Wyoming's natural wonders and a unique opportunity for advertisers. This thriving airport connects over 100,000 passengers annually, showcasing the region's rich history and outdoor attractions. Advertising at Casper-Natrona County International Airport reaches a diverse audience of tourists and locals alike, creating a powerful impact while celebrating the spirit of the American West.

Why advertise at CPR?

As a bustling hub for travelers, Casper-Natrona County International Airport boasts several notable features that set it apart from other airports. Some of these highlights include:

• Accessibility: The airport is conveniently located near major highways, making it easily accessible for travelers.
• Modern amenities: Casper-Natrona County International Airport offers a range of modern amenities, including free Wi-Fi, charging stations, and comfortable seating areas.
• Local flavor: The airport showcases local art and culture, providing a unique experience for visitors.
• Outdoor attractions: Casper-Natrona County International Airport serves as a gateway to Wyoming's natural wonders, making it an ideal starting point for outdoor enthusiasts.

Casper Market

• Population: Casper is the second-largest city in Wyoming, with a population of over 57,000 people, according to the U.S. Census Bureau. This growing community offers advertisers the opportunity to reach a diverse audience in the heart of the American West.
• Economic growth: Casper's economy is driven by industries such as energy, tourism, and agriculture. The city is also home to several major companies, including Wyoming Machinery Company and Sinclair Casper Refining Company, providing a strong economic foundation for advertisers to tap into.
• Cultural diversity: Casper is known for its rich history and cultural heritage, which includes a mix of Native American, European, and Western influences. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics in the Casper market.
• Entertainment and sports: The city offers a variety of entertainment options, including the Casper Events Center, which hosts concerts, sporting events, and other performances. Casper is also home to the Casper Horseheads, a collegiate summer baseball team, providing additional advertising opportunities for local businesses.
• Education and innovation: Casper is a hub for higher education, with institutions such as Casper College and the University of Wyoming at Casper. This focus on education fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.
• Outdoor attractions: Casper's location near the North Platte River and Casper Mountain provides ample opportunities for outdoor recreation, attracting tourists and adventure-seekers. Advertisers can capitalize on this market by targeting outdoor enthusiasts and promoting local businesses and attractions.

Casper Audience

• Local residents: Casper's population of over 57,000 people consists of a mix of families, young professionals, and retirees, providing advertisers with the opportunity to target specific demographic groups or appeal to a broader audience. The city's rich cultural heritage and growing economy make it an attractive market for a variety of industries.
• Regional tourists: Casper serves as a gateway to Wyoming's natural wonders, attracting tourists from across the region and beyond. With its proximity to outdoor attractions like the North Platte River and Casper Mountain, advertisers can target adventure-seekers and nature enthusiasts, promoting local businesses and experiences.
• Language diversity: While English is the predominant language spoken in Casper, the city's diverse cultural background means that advertisers may encounter a variety of languages and dialects. By incorporating visual storytelling or creating multilingual campaigns, brands can effectively communicate with a wider audience and overcome potential language barriers.
• Interests and lifestyles: Casper residents enjoy a range of interests and lifestyles, from outdoor recreation to arts and culture. Advertisers can align their campaigns with popular local events, attractions, or trending topics to create a stronger connection with their target audience and capitalize on the city's unique offerings.
• Education and innovation: With a strong focus on higher education and research, Casper's audience is likely to be tech-savvy and educated. Advertisers can target this market by promoting products and services that cater to these interests, such as technology, innovation, and educational opportunities.
• Highly connected: Casper residents are increasingly connected through smartphones and social media platforms, making them receptive to digital advertising. Brands can engage with this audience through targeted online campaigns, social media influencers, and interactive experiences to maximize their advertising impact.

Airport price breakdown

Billboard advertising prices in Casper vary depending on factors such as location, size, and duration, with the following data points representing the average, median, and lowest prices:

• Average Price: The average price for billboard advertising in Casper is approximately $1,200.00, offering a competitive option for businesses looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, advertisers can find a range of billboard options that cater to different budgets and campaign goals.
• Lowest Price: The lowest price for billboard advertising in Casper is close to $800.00, providing an affordable entry point for smaller businesses or those looking to test the effectiveness of outdoor advertising.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Casper:

• Total Impressions: The total impressions for a typical 4-week advertising campaign in Casper amount to approximately 500,000, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Casper generates around 125,000 impressions per week, offering advertisers a consistent level of exposure to their target audience.
• Median Impressions: The median number of weekly impressions for billboards in Casper is approximately 120,000, indicating a relatively stable range of visibility for outdoor advertising campaigns.
• Average CPM (Cost Per Thousand Impressions): The average CPM for billboard advertising in Casper is approximately $9.60, providing a cost-effective option for businesses looking to maximize their advertising budget.
• Median CPM: With a median CPM of around $9.17, advertisers can find a range of billboard options that offer competitive pricing and effective reach in the Casper market.

Some of the top airport ad providers for CPR

Here is a list of top providers for billboard advertising in Casper:

• Lamar Advertising is a leading provider of outdoor advertising solutions, offering creative and impactful billboard designs for businesses in Casper.

Other formats for advertising in Casper

A closer look at the data reveals the depth and breadth of the other opportunities available in Casper:

• Static Billboards: Static billboards in Casper generate approximately 220,000 impressions with an average CPM of $8.89. This classic advertising medium continues to provide a strong presence and visibility for brands in the area.
• Billboards: Billboards in Casper receive around 40,734 impressions and have an average CPM of $8.27. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy.
• Retail Venues: Retail venues in Casper garner about 105,000 impressions with an average CPM of $17.88. This advertising platform allows brands to target consumers in high-traffic shopping areas, increasing the likelihood of engagement and conversion.

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