Advertising in Central Illinois Regional Airport at Bloomington-Normal (BMI)

*All metrics are based on a 4-week advertising campaign

Central Illinois Regional Airport at Bloomington-Normal offers a unique advertising opportunity in the heart of Illinois. Serving a diverse and growing population, this airport connects over 400,000 passengers annually. Bloomington/Normal's thriving economy and vibrant community make it an ideal location for advertisers to reach a wide audience. At CIRA, advertising goes beyond traditional boundaries, engaging both local and global travelers while showcasing the region's rich culture and innovation.

Why advertise at BMI?

Central Illinois Regional Airport at Bloomington-Normal (BMI) is a key transportation hub with several notable features. Some highlights of this airport include:

• Passenger traffic: Over 400,000 passengers are connected annually through this airport.
• Economic impact: BMI contributes to the thriving economy of Bloomington/Normal.
• Community engagement: The airport showcases the region's rich culture and innovation to both local and global travelers.
• Advertising opportunities: CIRA offers unique advertising options that go beyond traditional boundaries, reaching a diverse and growing audience.

Bloomington/Normal Market

• Population: Bloomington/Normal is a growing metropolitan area in Central Illinois, with a population of over 130,000 residents, according to the U.S. Census Bureau. This growing population offers advertisers a diverse and expanding audience to target.
• Economic growth: The Bloomington/Normal economy is driven by industries such as insurance, healthcare, education, and manufacturing. Major employers in the area include State Farm Insurance, Illinois State University, and Rivian Automotive, providing a stable economic base for advertisers to tap into.
• Cultural diversity: Bloomington/Normal is home to a diverse population, with a mix of ethnicities, races, and backgrounds. This cultural diversity offers advertisers the opportunity to target a wide range of audiences and demographics in the region.
• Entertainment and sports: The area hosts various events, concerts, and festivals throughout the year, such as the Illinois Shakespeare Festival and the Sugar Creek Arts Festival. Bloomington/Normal is also home to the minor league baseball team, the Normal CornBelters, providing additional advertising opportunities for businesses.
• Education and innovation: Bloomington/Normal is a hub for higher education, with institutions such as Illinois State University and Illinois Wesleyan University. This concentration of academic institutions fosters a culture of innovation and research, making the area an attractive market for advertisers targeting educated and tech-savvy audiences.

Bloomington/Normal Audience

• Local residents: Bloomington/Normal has a population of over 130,000 residents, comprising a mix of young professionals, families, students, and retirees. This diverse population allows advertisers to target specific demographic groups or appeal to a broader audience in the region.
• Regional tourists: As a central hub in Illinois, Bloomington/Normal attracts visitors from nearby cities and states for events, concerts, and festivals. This presents an opportunity for advertisers to reach a regional audience and showcase their brand to potential customers from the surrounding areas.
• Language diversity: The linguistic diversity in Bloomington/Normal reflects its diverse population, with multiple languages spoken throughout the community. Advertisers can consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Bloomington/Normal audience has a wide range of interests and lifestyles, including arts and culture enthusiasts, sports fans, and foodies. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Highly educated: With institutions like Illinois State University and Illinois Wesleyan University, Bloomington/Normal has a highly educated population. Advertisers can target this audience by focusing on topics related to education, innovation, and research, appealing to their intellectual interests and tech-savvy nature.
• Digitally connected: The Bloomington/Normal audience is digitally connected, with high smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Airport price breakdown

Billboard advertising prices in Bloomington/Normal vary depending on factors such as location, size, and duration, with the following price breakdown:

• Average Price: The average price for billboard advertising in Bloomington/Normal is approximately $1,200.00, offering a cost-effective option for businesses looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, advertisers can find a range of billboard options to suit their budget and campaign goals.
• Lowest Price: The lowest price for billboard advertising in the area is about $800.00, providing an affordable entry point for smaller businesses or those looking to test the effectiveness of outdoor advertising.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Bloomington/Normal:

• Total Impressions: The total impressions for a typical 4-week advertising campaign in Bloomington/Normal amount to approximately 1,000,000 impressions, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, an advertising campaign in Bloomington/Normal generates around 250,000 impressions per week, offering consistent visibility for brands and businesses.
• Median Impressions: The median number of impressions for a campaign in the region is also approximately 250,000 per week, indicating a stable and reliable audience reach for advertisers.
• Average CPM (Cost Per Thousand Impressions): The average CPM for billboard advertising in Bloomington/Normal is about $4.80, providing a cost-effective solution for businesses looking to maximize their advertising budget.
• Median CPM: With a median CPM of around $4.40, advertisers can find a range of cost-effective options to suit their campaign goals and budget constraints.

Some of the top airport ad providers for BMI

Here is a list of top providers for advertising at BMI:

• Alluvit Media specializes in airport advertising, offering tailored solutions for businesses looking to advertise at Central Illinois Regional Airport at Bloomington-Normal.

Other formats for advertising in Bloomington / Normal

A closer look at the data reveals the depth and breadth of the other opportunities available in Bloomington / Normal:

• Static Billboards: With 154,000 impressions and an average CPM of $13.44, static billboards offer a classic and effective advertising medium that continues to deliver results in the Bloomington / Normal area.
• Billboards: Billboards in Bloomington / Normal generate 50,000 impressions and have an average CPM of $10.52, making them a versatile and cost-effective option for advertisers seeking broad exposure.
• Retail Venues: Advertising in retail venues garners 50,000 impressions and an average CPM of $14.56, providing a targeted approach for businesses looking to reach consumers in shopping environments.
• Everything Else: Other advertising opportunities in Bloomington / Normal, such as digital displays and experiential marketing, collectively generate 971,000 impressions and have an average CPM of $18.43, showcasing the diverse range of options available for advertisers to explore.

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