Advertising in Birmingham–Shuttlesworth International Airport (BHM)

*All metrics are based on a 4-week advertising campaign

Located in the bustling city of Birmingham, Alabama, Birmingham–Shuttlesworth International Airport serves as a key gateway to the Southeastern United States. Welcoming over 3 million passengers annually, this airport offers advertisers a unique opportunity to engage with a diverse audience. By advertising at Birmingham–Shuttlesworth International Airport, brands can tap into the city's rich history, thriving business scene, and vibrant culture, making a lasting impression on both local and international travelers alike.

Why advertise at BHM?

Birmingham–Shuttlesworth International Airport offers a range of unique features that make it stand out among other airports. Some of these notable aspects include:

• Accessibility: The airport is conveniently located near major highways, making it easily accessible for travelers.
• Modern facilities: BHM boasts state-of-the-art facilities, including a recently renovated terminal and updated amenities.
• Efficient operations: The airport is known for its efficient operations, ensuring a smooth travel experience for passengers.
• Local flavor: BHM showcases the best of Birmingham's culture, with local artwork and dining options available throughout the airport.

Birmingham Market

• Population: Birmingham is the largest city in Alabama, with a population of over 1 million people in the metropolitan area, according to the U.S. Census Bureau. This sizable population offers advertisers a substantial audience to target.
• Economic growth: Birmingham's economy is diverse, with major industries such as healthcare, banking, and manufacturing. The city is home to the headquarters of several notable companies, including Regions Financial Corporation and HealthSouth, providing advertisers with opportunities to reach professionals and business travelers.
• Cultural diversity: Birmingham boasts a rich cultural heritage and a diverse population, encompassing a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics, making the city an attractive market.
• Entertainment and sports: The city offers various entertainment options, hosting events, concerts, and festivals throughout the year. Birmingham is also home to the Birmingham Barons (MiLB) and the Birmingham Legion FC (USL Championship), attracting sports fans and providing additional advertising opportunities.
• Education and innovation: Birmingham is a hub for higher education, with esteemed institutions such as the University of Alabama at Birmingham, Samford University, and Birmingham-Southern College. This concentration of academic institutions fosters a culture of innovation and research, making the city an appealing market for advertisers targeting tech-savvy and educated audiences.

Birmingham Audience

• Local residents: Birmingham's population of over 1 million people in the metropolitan area consists of a diverse mix of residents, including young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience in the city.
• Regional tourists: As a key gateway to the Southeastern United States, Birmingham attracts numerous regional tourists, drawn by its rich history, vibrant culture, and thriving business scene. This presents a unique opportunity for advertisers to reach a diverse audience of visitors and showcase their brand to potential customers from across the region.
• Cultural diversity: Birmingham's rich cultural heritage and diverse population encompass a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics, making the city an attractive market for tailored advertising campaigns.
• Interests and lifestyles: The Birmingham audience is characterized by a wide range of interests and lifestyles, from arts and culture enthusiasts to sports fans and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly educated: With esteemed institutions such as the University of Alabama at Birmingham, Samford University, and Birmingham-Southern College, the city boasts a highly educated population. This concentration of academic institutions fosters a culture of innovation and research, making the city an appealing market for advertisers targeting tech-savvy and educated audiences.
• Connected audience: Birmingham residents are highly connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a receptive audience in the city.

Types of Airport Advertising

Here are some of the most common advertising platforms at BHM:

• Digital displays: Strategically placed digital screens throughout the airport, such as video walls, can showcase eye-catching advertisements and engage passengers as they navigate the terminal.
• Airline lounges: Exclusive airline lounges offer a captive audience of frequent flyers and business travelers, making them an ideal location for targeted advertising, such as sponsored amenities or branded content.
• Security areas: Advertising in security areas, such as on security trays or near screening checkpoints, can capture the attention of passengers during a typically stressful part of their journey, providing a memorable brand experience.
• In-flight videos: Partnering with airlines to feature advertisements in in-flight entertainment systems can reach a captive audience during their flight, with the potential for high engagement and recall.
• Baggage claim: Advertisements in the baggage claim area, such as on carousel banners or digital screens, can target arriving passengers as they wait for their luggage, providing a final touchpoint before they leave the airport.

These examples represent just a fraction of the numerous advertising opportunities available at Birmingham–Shuttlesworth International Airport, allowing brands to create tailored campaigns that resonate with their target audience.

Airport price breakdown

Billboard advertising prices in Birmingham vary depending on factors such as location, size, and duration, with the following price ranges:

• Average Price: The average price for billboard advertising in Birmingham is approximately $1,500.00, offering a cost-effective option for brands looking to reach a wide audience.
• Median Price: With a median price of around $1,200.00, advertisers can find a balance between affordability and visibility in the Birmingham market.
• Lowest Price: The lowest price for billboard advertising in Birmingham can be as low as $500.00, providing an accessible entry point for smaller businesses or those with limited budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Birmingham:

• Total Impressions: The total number of impressions for an advertising campaign in Birmingham can reach up to 1,000,000, showcasing the potential for wide audience exposure.
• Average Impressions: On average, an advertising campaign in Birmingham can generate around 500,000 impressions, offering a substantial reach for brands.
• Median Impressions: The median number of impressions for a campaign in Birmingham is approximately 250,000, indicating a balanced level of visibility for advertisers.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising in Birmingham is around $3.00, demonstrating a cost-effective option for brands looking to maximize their return on investment.
• Median CPM: With a median CPM of about $2.50, advertisers can find a balance between affordability and reach in the Birmingham market.

Some of the top airport ad providers for BHM

Here is a list of top providers for advertising at Birmingham–Shuttlesworth International Airport:

• Lamar Airports offers a variety of advertising options at BHM, helping brands reach a diverse audience of travelers.

Other formats for advertising in Birmingham

A closer look at the data reveals the depth and breadth of the advertising opportunities available in Birmingham:

• Static Billboards: In Birmingham, static billboards generate approximately 301,000 impressions with an average CPM of $5.10. This traditional advertising medium offers a consistent presence and high visibility for brands.
• Digital Billboards: Digital billboards in Birmingham receive around 28,000 impressions and have an average CPM of $12.71. This dynamic and eye-catching format allows for greater flexibility and targeting capabilities.
• Wheat Pastings: Wheat pastings in Birmingham garner about 210,000 impressions with an average CPM of $100.45. This creative and engaging medium can help brands stand out in urban environments and reach a diverse audience.
• Retail Venues: Advertising in retail venues in Birmingham generates approximately 28,000 impressions and has an average CPM of $12.32. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in Birmingham achieves around 5,600,000 impressions with an average CPM of $11.95. This high-impact medium offers brands the opportunity to reach a captive audience during their daily commute.
• Everything Else: Other advertising formats in Birmingham collectively receive about 1,338,000 impressions and have an average CPM of $7.71. These diverse options provide brands with a wide range of opportunities to create tailored campaigns that resonate with their target audience.

Get started advertising with AdQuick now!

As you can see, Birmingham–Shuttlesworth International Airport offers a wealth of advertising opportunities for brands looking to reach a diverse and engaged audience. By leveraging the power of out-of-home advertising, you can create memorable and impactful campaigns that resonate with your target market. With AdQuick, you can gain immediate access to over 1,400 premium OOH media owners, execute OOH buys 10x faster, launch OOH campaigns in as little as 48 hours, and unlock unprecedented measurability. Don't miss out on the chance to elevate your brand's presence in Birmingham – Get Started today!