Advertising in Billings Logan International Airport (BIL)
*All metrics are based on a 4-week advertising campaign
Located in the picturesque city of Billings, Billings Logan International Airport serves as a gateway to Montana's natural wonders and a unique opportunity for advertisers. This thriving airport connects over 900,000 passengers annually, showcasing the region's rich history and outdoor attractions. Advertising at Billings Logan International Airport reaches a diverse audience of tourists and locals alike, blending regional charm with global reach, making it an ideal platform for impactful advertising campaigns.
Why advertise at BIL?
Billings Logan International Airport offers a unique advertising opportunity with its notable features and ranking. Some highlights include:
- Passenger traffic: The airport connects over 900,000 passengers annually, providing a diverse audience for advertisers.
- Gateway to Montana: BIL serves as a primary entry point for tourists exploring Montana's natural wonders and attractions.
- Regional charm: Advertising at BIL allows brands to tap into the local culture and appeal to both tourists and residents.
- Global reach: With a mix of domestic and international passengers, BIL offers advertisers the opportunity to target a wide range of demographics.
Billings Market
Population: Billings is the largest city in Montana, with a population of over 110,000 people, according to the U.S. Census Bureau. This growing population offers advertisers a sizable audience to target within the region.
Economic growth: Billings has a diverse economy, with major industries including healthcare, energy, agriculture, and tourism. The city serves as a regional hub for commerce, attracting businesses and consumers from across Montana and neighboring states, providing advertisers with a broad economic base to target.
Cultural diversity: Billings is known for its rich cultural heritage and connection to the history of the American West. The city's diverse population includes a mix of ethnicities, races, and backgrounds, offering advertisers the opportunity to target a wide range of audiences and demographics.
Outdoor recreation: Billings is surrounded by stunning natural landscapes, making it a popular destination for outdoor enthusiasts. The city's proximity to Yellowstone National Park, the Beartooth Mountains, and numerous state parks attracts tourists and locals alike, providing advertisers with a captive audience interested in outdoor activities and adventure.
Education and innovation: Billings is home to several higher education institutions, including Montana State University Billings and Rocky Mountain College. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.
Billings Audience
- Local residents: Billings, the largest city in Montana, has a population of over 110,000 people, encompassing a mix of young professionals, families, students, and retirees. This diverse population allows advertisers to target specific demographic groups or appeal to a broader audience within the region.
- Domestic and international tourists: As a gateway to Montana's natural wonders, Billings attracts tourists from across the United States and around the world. This presents a unique opportunity for advertisers to reach a wide range of visitors, showcasing their brand to potential customers from various backgrounds and locations.
- Cultural diversity: Billings is known for its rich cultural heritage, with a diverse population that includes a mix of ethnicities, races, and backgrounds. Advertisers can consider this cultural diversity when crafting their messaging, ensuring that their campaigns resonate with a wide range of audiences and demographics.
- Outdoor enthusiasts: Surrounded by stunning natural landscapes, Billings is a popular destination for outdoor recreation. Advertisers can tap into this passion for adventure by aligning their campaigns with popular outdoor activities, local attractions, or environmental causes, creating a stronger connection with their target audience.
- Education and innovation: Home to several higher education institutions, Billings fosters a culture of innovation and research. Advertisers can target tech-savvy and educated audiences by aligning their campaigns with academic events, research initiatives, or cutting-edge technology trends.
- Highly connected: Billings residents are increasingly connected through digital devices and social media platforms. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a wider audience in the Billings market.
Airport price breakdown
Billboard pricing in Billings varies depending on factors such as location, size, and visibility, with the following average, median, and lowest prices:
- Average Price: The average price for a billboard in Billings is approximately $1,200.00, offering a competitive option for advertisers seeking to reach a broad audience in the region.
- Median Price: With a median price of around $1,000.00, billboards in Billings cater to a range of budgets, allowing advertisers to find a suitable option for their specific needs.
- Lowest Price: The lowest price for a billboard in Billings can be as low as $500.00, providing an affordable advertising solution for businesses looking to maximize their exposure without breaking the bank.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Billings:
- Total Impressions: The total impressions for a typical 4-week advertising campaign in Billings amount to approximately 1,000,000, showcasing the potential reach of an ad in this market.
- Average Impressions: On average, a billboard in Billings generates around 250,000 impressions per week, offering advertisers a substantial audience to target with their campaigns.
- Median Impressions: The median number of impressions for a billboard in Billings is approximately 200,000 per week, indicating a consistent level of exposure for ads in this region.
- Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in Billings is about $4.80, providing a cost-effective solution for advertisers seeking to maximize their return on investment.
- Median CPM: With a median CPM of around $5.00, billboards in Billings offer a competitive pricing structure that caters to a range of advertising budgets.
Some of the top airport ad providers for BIL
Here is a list of top providers for BIL:
- Advance Media: Advance Media specializes in airport marketing and advertising, offering a range of services to help brands reach their target audience at BIL.
Other formats for advertising in Billings
A closer look at the data reveals the depth and breadth of the other opportunities available in Billings:
- Static Billboards: Static billboards in Billings generate approximately 300,000 impressions with an average CPM of $5.80. This classic advertising medium provides a consistent presence and wide reach, making it a popular choice for advertisers in the area.
- Billboards: Billboards in Billings receive around 11,200 impressions and have an average CPM of $11.95. This versatile and highly visible advertising format allows brands to make a strong impact on their target audience.
- Retail Venues: Advertising in retail venues in Billings garners about 28,000 impressions with an average CPM of $14.81. This targeted approach enables advertisers to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
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