Advertising in Bemidji Regional Airport (BJI)

*All metrics are based on a 4-week advertising campaign

Situated in the picturesque Northwoods of Minnesota, Bemidji Regional Airport serves as a vital gateway to the region's thriving tourism and business sectors. This bustling airport connects thousands of passengers annually, offering advertisers a unique opportunity to engage with a diverse audience. At Bemidji Regional Airport, advertising goes beyond conventional boundaries, reaching both local and international travelers while showcasing the area's natural beauty and vibrant community. Here, each advertisement becomes an essential component of an ongoing conversation among visitors, businesses, and residents.

Why advertise at BJI?

Bemidji Regional Airport (BJI) offers a unique advertising platform with its distinct features and impressive ranking. Some notable aspects of BJI include:

• Accessibility: BJI serves as a vital gateway to the Northwoods of Minnesota, connecting thousands of passengers annually.
• Diverse audience: The airport caters to both local and international travelers, offering advertisers a broad reach.
• Natural beauty: BJI is surrounded by picturesque landscapes, providing a visually appealing backdrop for advertisements.
• Community engagement: Advertising at BJI contributes to an ongoing conversation among visitors, businesses, and residents, fostering a sense of community.

Bemidji Market

• Population: Bemidji is a small yet vibrant city in northern Minnesota, with a population of over 15,000 residents, according to the U.S. Census Bureau. This close-knit community offers advertisers the opportunity to connect with a dedicated and engaged audience.
• Economic growth: Bemidji's economy is driven by diverse industries such as healthcare, education, tourism, and retail. The city is home to several major employers, including Sanford Health, Bemidji State University, and the Red Lake Nation, providing a stable economic foundation for advertisers to tap into.
• Cultural diversity: Bemidji is known for its rich cultural heritage, including strong ties to the Ojibwe and Red Lake Nations. This cultural diversity offers advertisers the chance to target a wide range of audiences and demographics, fostering a sense of inclusivity and community engagement.
• Outdoor recreation: The city is surrounded by stunning natural landscapes, including lakes, forests, and parks, making it a popular destination for outdoor enthusiasts. Advertisers can capitalize on this passion for the outdoors by promoting products and services that cater to this active and adventurous market.
• Education and innovation: Bemidji is a hub for higher education, with institutions such as Bemidji State University and Northwest Technical College. This focus on education fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Bemidji Audience

• Local residents: Bemidji's population of over 15,000 residents consists of a mix of families, young professionals, students, and retirees. This diverse demographic allows advertisers to target specific groups or appeal to a broader audience within the close-knit community.
• Regional tourists: Bemidji attracts tourists from the surrounding region, drawn by its natural beauty and outdoor recreational opportunities. Advertisers can capitalize on this influx of visitors by showcasing their products and services to an audience seeking adventure and memorable experiences.
• Cultural diversity: Bemidji's rich cultural heritage, including strong ties to the Ojibwe and Red Lake Nations, offers advertisers the opportunity to engage with a diverse audience. By considering cultural nuances and incorporating inclusive messaging, brands can foster a sense of community and connection with their target audience.
• Outdoor enthusiasts: Bemidji's stunning landscapes and recreational opportunities attract a wide range of outdoor enthusiasts. Advertisers can tap into this passion by promoting products and services that cater to this active and adventurous market, creating a strong connection with their audience.
• Education-focused: With institutions like Bemidji State University and Northwest Technical College, the city has a strong focus on education and innovation. Advertisers can target this educated and tech-savvy audience by aligning their campaigns with academic events, research initiatives, or trending topics in the field of education.
• Digitally connected: Bemidji residents are increasingly connected through smartphones and social media platforms. Advertisers can leverage this digital connectivity to engage with their audience through targeted online campaigns, social media influencers, and interactive experiences, reaching a wider audience in the process.

Airport price breakdown

Billboard advertising prices in Bemidji vary depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for billboard advertising in Bemidji is approximately $1,200.00, offering a cost-effective option for businesses looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, advertisers can find a balance between affordability and visibility for their billboard campaigns in Bemidji.
• Lowest Price: The lowest price for billboard advertising in Bemidji can be as low as $800.00, providing an accessible entry point for smaller businesses or those with limited budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Bemidji Regional Airport:

• Total Impressions: The total impressions for a 4-week advertising campaign at BJI can reach up to 500,000, showcasing the potential for wide audience exposure.
• Average Impressions: On average, an advertising campaign at BJI can generate around 250,000 impressions, offering a substantial reach for advertisers.
• Median Impressions: The median impressions for a campaign at BJI stand at approximately 200,000, indicating a consistent level of audience engagement.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising at BJI is about $4.80, demonstrating a cost-effective option for businesses looking to maximize their advertising budget.
• Median CPM: With a median CPM of around $5.50, advertisers can find a balance between affordability and visibility for their campaigns at Bemidji Regional Airport.

Some of the top airport ad providers for BJI

Here is a list of top providers for advertising at Bemidji Regional Airport:

• Alluvit Media is a leading provider of airport advertising solutions, offering a range of services to help businesses effectively reach their target audience at BJI.

Other formats for advertising in Bemidji

A closer look at the data reveals the depth and breadth of the other opportunities available in Bemidji:

• Static Billboards: Static billboards in Bemidji generate approximately 80,000 impressions with an average CPM of $6.90. This traditional advertising medium offers a constant presence, making it a reliable choice for businesses looking to establish brand recognition.
• Digital Billboards: Digital billboards in Bemidji receive around 28,000 impressions and have an average CPM of $11.93. With their dynamic and eye-catching displays, digital billboards provide a modern and engaging alternative to traditional outdoor advertising.
• Retail Venues: Advertising in retail venues in Bemidji garners about 28,000 impressions with an average CPM of $10.78. This targeted approach allows businesses to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Everything Else: Other advertising opportunities in Bemidji, such as wallscapes, window scapes, and mobile trucks, collectively generate approximately 620,000 impressions with an average CPM of $5.00. These diverse options offer advertisers the flexibility to tailor their campaigns to specific audiences and objectives.

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