Advertising in Bellingham International Airport (BLI)

*All metrics are based on a 4-week advertising campaign

Situated in the picturesque Pacific Northwest, Bellingham International Airport serves as a gateway to both the U.S. and Canada, offering unique advertising opportunities. This rapidly growing airport connects over 600,000 passengers annually, while reflecting the charm and natural beauty of Bellingham. Here, advertisers can engage a diverse audience of travelers, tapping into the region's thriving outdoor recreation and cultural scene. At BLI, each advertisement becomes a memorable part of the passenger experience, bridging connections between people, places, and businesses.

Why advertise at BLI?

Bellingham International Airport (BLI) offers a unique advertising platform with its growing passenger traffic and regional appeal. Some notable aspects of BLI include:

• Location: Strategically positioned in the Pacific Northwest, BLI serves as a gateway to both the U.S. and Canada.
• Passenger Traffic: Over 600,000 passengers travel through BLI annually, providing a diverse audience for advertisers.
• Regional Appeal: BLI reflects the charm and natural beauty of Bellingham, attracting travelers interested in outdoor recreation and cultural experiences.
• Memorable Advertising: Advertisements at BLI become an integral part of the passenger experience, creating lasting connections between people, places, and businesses.

Bellingham Market

• Population: Bellingham is a growing city in Washington State, with a population of over 90,000 residents, according to the U.S. Census Bureau. The city's population growth offers advertisers an expanding audience to target.
• Economic Growth: Bellingham's economy is diverse, with key industries including healthcare, education, and manufacturing. The city is also a hub for outdoor recreation businesses, providing advertisers with opportunities to reach a variety of consumers.
• Cultural Diversity: Bellingham is known for its vibrant arts and culture scene, as well as its diverse population. This diversity allows advertisers to target a wide range of audiences and demographics in the region.
• Outdoor Recreation: Bellingham is a popular destination for outdoor enthusiasts, with easy access to the San Juan Islands, Mount Baker, and numerous parks and trails. This active lifestyle attracts visitors and residents alike, offering advertisers a unique market to engage with.
• Education and Innovation: Bellingham is home to Western Washington University, a respected institution that contributes to the city's culture of innovation and research. This academic presence makes Bellingham an attractive market for advertisers targeting educated and tech-savvy audiences.

Bellingham Audience

• Local residents: Bellingham's population of over 90,000 residents includes a mix of young professionals, families, students, and retirees. This diverse demographic landscape offers advertisers the opportunity to target specific groups or appeal to a broader audience within the community.
• Outdoor enthusiasts: Bellingham is a popular destination for outdoor recreation, attracting visitors and residents interested in activities such as hiking, biking, and water sports. Advertisers can capitalize on this active lifestyle by aligning their campaigns with outdoor events, local attractions, or environmentally conscious messaging.
• Education and innovation: Home to Western Washington University, Bellingham boasts a well-educated and tech-savvy population. Advertisers can target this audience by focusing on innovative products, services, or ideas that resonate with the academic and research-oriented community.
• Cultural diversity: Bellingham's vibrant arts and culture scene, combined with its diverse population, offers advertisers the chance to engage with a wide range of audiences. By crafting campaigns that celebrate cultural diversity or showcase local talent, brands can create a stronger connection with the Bellingham community.
• Canadian visitors: Due to its proximity to the Canadian border, Bellingham attracts a significant number of Canadian visitors. Advertisers can take advantage of this cross-border audience by tailoring their messaging to appeal to both American and Canadian consumers, potentially expanding their market reach.
• Environmentally conscious: Bellingham's residents are known for their commitment to environmental sustainability and green living. Advertisers can tap into this mindset by promoting eco-friendly products or services, or by incorporating sustainable practices into their campaigns, demonstrating a shared commitment to preserving the region's natural beauty.

Airport price breakdown

Billboard advertising prices in Bellingham vary depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for billboard advertising in Bellingham is approximately $1,200.00, offering a cost-effective option for businesses looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, billboard advertising in Bellingham remains accessible for businesses of various sizes and budgets.
• Lowest Price: The lowest price for billboard advertising in Bellingham can be as low as $800.00, providing an affordable option for smaller businesses or those looking to test the effectiveness of outdoor advertising.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Bellingham International Airport:

• Total Impressions: The total impressions for a 4-week advertising campaign at BLI can reach up to 1,000,000, offering advertisers a significant audience to engage with.
• Average Impressions: On average, a 4-week advertising campaign at BLI generates around 500,000 impressions, providing a substantial opportunity for brand exposure.
• Median Impressions: The median impressions for a 4-week advertising campaign at BLI is approximately 450,000, indicating a consistent level of audience reach for advertisers.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a 4-week advertising campaign at BLI is around $2.40, offering a cost-effective option for businesses looking to maximize their advertising budget.
• Median CPM: With a median CPM of approximately $2.20, advertising at BLI remains accessible and affordable for businesses of various sizes and budgets.

Some of the top airport ad providers for BLI

Here is a list of top providers for advertising at Bellingham International Airport:

• Advance Media: Advance Media specializes in aviation advertising, offering tailored solutions for businesses looking to advertise at Bellingham International Airport.

Other formats for advertising in Bellingham

A closer look at the data reveals the depth and breadth of the other opportunities available in Bellingham:

• Static Billboards: Static billboards generate approximately 236,000 impressions with an average CPM of $14.21. This classic advertising medium offers a constant presence, making it a reliable choice for businesses looking to establish their brand in the area.
• Billboards: Billboards receive around 4,000 impressions with an average CPM of $11.85. This versatile medium allows for creative and eye-catching designs, making it a popular choice for advertisers seeking to make a lasting impression.
• Street Furniture: Street furniture garners about 2,000 impressions with an average CPM of $15.27. This advertising platform integrates seamlessly into the urban landscape, providing an unobtrusive yet effective way to reach pedestrians and commuters.
• Retail Venues: Retail venues attract approximately 81,000 impressions with an average CPM of $14.22. This targeted advertising option allows businesses to reach consumers in a shopping mindset, increasing the likelihood of conversions and sales.
• Transit: Transit advertising generates around 440,000 impressions with an average CPM of $9.42. This highly visible platform targets commuters and travelers, offering advertisers the opportunity to reach a captive audience on the go.
• Everything Else: Other advertising opportunities in Bellingham receive about 103,000 impressions with an average CPM of $26.45. These diverse options allow businesses to explore unique and innovative ways to connect with their target audience, ensuring a well-rounded advertising strategy.

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