Advertising in Augusta Regional Airport (Bush Field) (AGS)

*All metrics are based on a 4-week advertising campaign

Augusta Regional Airport (Bush Field) serves as a gateway to the charming city of Augusta, known for its rich history, golfing heritage, and thriving arts scene. This bustling airport connects millions of passengers annually, offering advertisers a unique opportunity to engage with a diverse audience. At AGS, advertising goes beyond conventional boundaries, capturing the essence of Augusta while reaching a wide range of travelers, making it an ideal platform for impactful advertising campaigns.

Why advertise at AGS?

Augusta Regional Airport (AGS) offers advertisers a unique platform to reach a diverse audience, with its notable features and ranking making it an attractive advertising location. Some key aspects of AGS include:

• Passenger traffic: The airport serves millions of passengers annually, connecting them to various domestic and international destinations.
• Gateway to Augusta: AGS serves as an entry point to the charming city of Augusta, known for its rich history, golfing heritage, and thriving arts scene.
• Advertising opportunities: The airport offers a range of advertising options, from static billboards to hand-painted murals, allowing advertisers to create impactful campaigns.
• Diverse audience: AGS caters to a wide range of travelers, including business professionals, golf enthusiasts, and tourists, providing advertisers with a broad reach.

Augusta Market

• Population: Augusta is the second-largest city in Georgia, with a population of over 600,000 in the metropolitan area, according to the U.S. Census Bureau. This sizable population offers advertisers a substantial audience to target.
• Economic growth: Augusta's economy is diverse, with key industries including healthcare, military, manufacturing, and education. The city is home to the U.S. Army Cyber Center of Excellence at Fort Gordon, which contributes significantly to the local economy and provides unique advertising opportunities.
• Cultural diversity: Augusta boasts a rich cultural heritage and a diverse population, encompassing a mix of ethnicities, races, and backgrounds. This diversity enables advertisers to target a wide range of audiences and demographics in the Augusta market.
• Entertainment and sports: The city is renowned for its golfing heritage, hosting the prestigious Masters Tournament annually. Augusta also offers various entertainment options, including concerts, festivals, and cultural events, attracting visitors and providing additional advertising opportunities.
• Education and innovation: Augusta is home to several higher education institutions, such as Augusta University and Paine College. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Augusta Audience

• Local residents: Augusta's population of over 600,000 residents includes a mix of young professionals, families, students, and retirees. This diverse demographic landscape offers advertisers the opportunity to target specific groups or appeal to a broader audience in the Augusta market.
• Golf enthusiasts: As the host city of the prestigious Masters Tournament, Augusta attracts golf enthusiasts from around the world. Advertisers can capitalize on this passion for golf by aligning their campaigns with the sport, creating a stronger connection with this dedicated audience segment.
• Military community: Augusta is home to the U.S. Army Cyber Center of Excellence at Fort Gordon, which contributes significantly to the local economy and population. Advertisers can target this unique military community by tailoring their messaging and campaigns to resonate with their specific needs and interests.
• Arts and culture aficionados: With a thriving arts scene, Augusta offers a variety of cultural events, concerts, and festivals that attract both locals and visitors. Advertisers can tap into this interest in arts and culture by aligning their campaigns with popular events or local attractions, creating a deeper connection with their target audience.
• Education and innovation: The presence of higher education institutions like Augusta University and Paine College fosters a culture of innovation and research in the city. Advertisers can target this educated and tech-savvy audience by creating campaigns that highlight cutting-edge products, services, or ideas, appealing to their intellectual curiosity.
• Highly connected: Augusta residents, like many urban populations, are highly connected through smartphones and social media platforms. Advertisers can leverage this digital connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a wider audience in the Augusta market.

Airport price breakdown

Billboard pricing in Augusta varies depending on factors such as location, size, and visibility, with the following data points representing the average, median, and lowest prices:

• Average Price: The average price for a billboard in Augusta is approximately $1,200.00, providing a cost-effective advertising solution for businesses looking to reach a wide audience.
• Median Price: With a median price of around $1,000.00, billboards in Augusta offer a balanced option for advertisers seeking a combination of affordability and visibility.
• Lowest Price: The lowest price for a billboard in Augusta can be as low as $500.00, making it an accessible advertising platform for businesses with smaller budgets or those looking to test the effectiveness of outdoor advertising.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Augusta:

• Total Impressions: The total impressions for an advertising campaign in Augusta can reach up to 1,000,000, showcasing the potential for wide audience exposure.
• Average Impressions: On average, an advertising campaign in Augusta can generate around 500,000 impressions, offering a substantial reach for advertisers.
• Median Impressions: The median number of impressions for an advertising campaign in Augusta is approximately 400,000, reflecting a balanced level of audience engagement.
• Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign in Augusta is about $2.40, demonstrating a cost-effective solution for reaching a large audience.
• Median CPM: With a median CPM of around $2.50, advertising campaigns in Augusta offer a balanced combination of affordability and reach for advertisers.

Some of the top airport ad providers for AGS

Here is a list of top billboard providers for AGS:

• Departure Media specializes in airport advertising, offering a range of innovative solutions to help advertisers reach their target audience at Augusta Regional Airport.

Other formats for advertising in Augusta

A closer look at the data reveals the depth and breadth of the other opportunities available in Augusta:

• Static Billboards: Static billboards in Augusta generate approximately 409,000 impressions with an average CPM of $13.12. This traditional advertising medium offers a consistent presence and high visibility, making it a reliable choice for advertisers.
• Billboards: Billboards in Augusta receive around 50,000 impressions with an average CPM of $62.48. This versatile and eye-catching medium can effectively capture the attention of passersby, making it a popular choice for outdoor advertising campaigns.
• Street Furniture: Street furniture advertising in Augusta garners about 14,000 impressions with an average CPM of $11.68. This type of advertising integrates seamlessly into the urban landscape, providing advertisers with a unique opportunity to engage with consumers in their everyday environment.
• Wallscapes: Wallscapes in Augusta generate approximately 162,000 impressions with an average CPM of $0.00. These large-scale, visually striking advertisements can create a lasting impression on viewers, making them an ideal choice for brands looking to make a bold statement.
• Retail Venues: Retail venue advertising in Augusta receives around 50,000 impressions with an average CPM of $33.75. This targeted advertising medium allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions and sales.
• Transit: Transit advertising in Augusta generates about 6,000,000 impressions with an average CPM of $6.75. This highly visible advertising platform enables advertisers to reach a captive audience of commuters, making it an effective choice for brands looking to increase awareness and recall.
• Everything Else: Other advertising opportunities in Augusta garner approximately 1,078,000 impressions with an average CPM of $2.63. These diverse advertising options provide advertisers with a wide range of possibilities to create unique and memorable campaigns that resonate with their target audience.

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