Advertising in Ted Stevens Anchorage International Airport (ANC)

*All metrics are based on a 4-week advertising campaign

Situated in Alaska's largest city, Ted Stevens Anchorage International Airport serves as a crucial gateway to the Last Frontier and a unique opportunity for advertisers. This bustling airport connects over 5 million passengers annually, while showcasing the rich Alaskan culture and natural beauty. At ANC, advertising goes beyond conventional boundaries, engaging a diverse audience of adventure-seekers, business travelers, and locals alike. Here, each advertisement contributes to a captivating conversation between cultures, industries, and countless explorers.

Why advertise at ANC?

Ted Stevens Anchorage International Airport (ANC) is a key transportation hub with a variety of unique features. Here are five notable aspects of ANC:

• Strategic location: ANC is strategically located between North America and Asia, making it an important stopover for cargo and passenger flights.
• Gateway to Alaska: As the largest airport in Alaska, ANC serves as the primary entry point for visitors to the state, offering access to its stunning landscapes and outdoor adventures.
• Rich Alaskan culture: The airport showcases the state's unique culture and history through its architecture, artwork, and local businesses. - Diverse audience: ANC caters to a wide range of travelers, including adventure-seekers, business professionals, and locals, providing advertisers with a broad and engaged audience.

Anchorage Market

• Population: Anchorage is the largest city in Alaska, with a population of over 290,000 people, according to the U.S. Census Bureau. This makes it a significant market for advertisers looking to reach a diverse audience in the region.
• Economic growth: Anchorage's economy is driven by industries such as oil and gas, transportation, tourism, and military. The city serves as a vital hub for air and sea cargo, and its strategic location offers unique business opportunities for advertisers targeting these industries.
• Cultural diversity: Anchorage is known for its rich cultural heritage, with a diverse population that includes Alaska Native, Caucasian, Asian, and African American residents. This diversity allows advertisers to target a wide range of audiences and demographics in the Anchorage market.
• Outdoor recreation: Anchorage is surrounded by stunning natural landscapes, offering numerous outdoor activities such as hiking, skiing, fishing, and wildlife viewing. This attracts adventure-seekers and nature enthusiasts, providing advertisers with a unique opportunity to connect with this audience.
• Education and innovation: Anchorage is home to the University of Alaska Anchorage, the largest institution in the University of Alaska System. This fosters a culture of education and innovation in the city, making it an attractive market for advertisers targeting educated and tech-savvy audiences.

Anchorage Audience

• Local residents: Anchorage's population of over 290,000 people consists of a diverse mix of Alaska Native, Caucasian, Asian, and African American residents. This variety in demographics allows advertisers to target specific groups or appeal to a broader audience, including young professionals, families, students, and retirees.
• Outdoor enthusiasts: Anchorage's stunning natural landscapes and numerous outdoor activities attract adventure-seekers and nature lovers. Advertisers can capitalize on this interest by aligning their campaigns with popular outdoor events, local attractions, or environmental causes, creating a stronger connection with their target audience.
• Business travelers: Anchorage's strategic location and thriving industries, such as oil and gas, transportation, and tourism, draw business professionals from around the world. This presents a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from various industries.
• Language diversity: Anchorage's rich cultural heritage contributes to its linguistic diversity, with multiple languages spoken throughout the city. Advertisers can navigate this challenge by creating multilingual campaigns or incorporating visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: Anchorage residents have a wide range of interests and lifestyles, from arts and culture enthusiasts to sports fans and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Anchorage's educated and tech-savvy population is highly connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Types of Airport Advertising

Here are some of the most common advertising platforms at ANC:

• Video Walls: Large, eye-catching digital displays strategically placed throughout the airport, showcasing high-quality video content and engaging visuals. For example, a travel agency could promote their latest vacation packages on a video wall near the baggage claim area.
• Airline Lounges: Exclusive spaces for premium passengers, offering a captive audience for targeted advertising. A luxury brand could showcase their latest products in a high-end airline lounge, appealing to affluent travelers.
• Security Areas: High-traffic zones where passengers spend time waiting in line, providing an opportunity for advertisers to capture their attention. A tech company could promote their latest gadgets on digital screens near the security checkpoints.
• In-Flight Videos: Captive in-flight entertainment systems that reach passengers during their flights, offering a unique opportunity for targeted advertising. A car rental company could advertise their services in an in-flight video, encouraging travelers to book a vehicle upon arrival.
• Interactive Kiosks: Touchscreen displays that provide information and services to passengers, while also serving as an advertising platform. A local restaurant could promote their menu and location on an interactive kiosk near the airport's food court.

These are just a few examples of the many advertising opportunities available at ANC, allowing brands to reach a diverse and engaged audience in a variety of ways.

Airport price breakdown

Billboard pricing in Anchorage varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Anchorage is approximately $2,500 per month.
• Median Price: The median price for a billboard in Anchorage falls around $2,000 per month.
• Lowest Price: The lowest price for a billboard in Anchorage can be as low as $1,000 per month.

Airport Impression and CPM Metrics

Impressions and CPM metrics for billboards in Anchorage provide valuable insights into the potential reach and cost-effectiveness of advertising campaigns:

• Total Impressions: The total impressions for a billboard in Anchorage can reach up to 500,000 per month, depending on factors such as location and visibility.
• Average Impressions: The average impressions for a billboard in Anchorage are around 250,000 per month, offering a substantial audience for advertisers.
• Median Impressions: The median impressions for a billboard in Anchorage stand at approximately 200,000 per month, reflecting a typical reach for most campaigns.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in Anchorage is about $10.00, indicating a cost-effective option for advertisers seeking to maximize their budget.
• Median CPM: The median CPM for a billboard in Anchorage is around $8.00, showcasing a competitive rate for reaching a broad audience in the region.

Some of the top airport ad providers for ANC

Here is a list of top billboard providers for ANC:

• Alaska Channel offers a variety of advertising opportunities at ANC, helping brands reach a diverse audience of travelers and locals.

Other formats for advertising in Anchorage

A closer look at the data reveals the depth and breadth of the other opportunities available in Anchorage:

• Static Billboards: In Anchorage, static billboards receive approximately 64,000 impressions with an average CPM of $30.44. This traditional advertising medium offers a constant presence, making it a reliable choice for advertisers.
• Billboards: Billboards in Anchorage garner around 50,000 impressions with an average CPM of $10.79. This classic yet effective medium provides high visibility, making it a popular choice for outdoor advertising campaigns.
• Retail Venues: Retail venues in Anchorage generate about 50,000 impressions with an average CPM of $15.60. This advertising platform allows brands to target consumers in shopping environments, increasing the likelihood of purchase decisions.
• Transit: Transit advertising in Anchorage reaches approximately 2,000,000 impressions with an average CPM of $3.50. This cost-effective medium enables advertisers to target commuters and travelers, making it an ideal choice for reaching a captive audience.
• Everything Else: Other advertising opportunities in Anchorage accumulate around 291,000 impressions with an average CPM of $10.79. These diverse options allow advertisers to explore unique and creative ways to reach their target audience in the city.

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