Advertising in Alpena County Regional Airport (APN)

*All metrics are based on a 4-week advertising campaign

Alpena County Regional Airport, situated in the picturesque region of Northern Michigan, offers a unique advertising opportunity for brands. As the gateway to the stunning natural beauty of Alpena and its surrounding areas, the airport serves a diverse mix of leisure and business travelers. By advertising at Alpena County Regional Airport, brands can tap into a captive audience, eager to explore the region's rich history, outdoor adventures, and vibrant local culture.

Why advertise at APN?

Alpena County Regional Airport (APN) offers a unique advertising opportunity, with its notable features and ranking making it an attractive location for brands.

• Notable features: APN serves a diverse mix of leisure and business travelers, providing brands with a captive audience.
• Gateway to Northern Michigan: APN is the entry point to the picturesque region of Northern Michigan, attracting visitors eager to explore its natural beauty and vibrant local culture.
• Rich history: The surrounding area boasts a rich history, with numerous historical sites and attractions drawing visitors to the region.
• Outdoor adventures: APN is the perfect starting point for travelers seeking outdoor activities, such as hiking, fishing, and boating.
• Regional connectivity: APN offers convenient connections to major cities in the Midwest, making it an accessible destination for travelers from various locations.

Alpena Market

• Population: Alpena is a small city with a population of around 10,000 people, according to the U.S. Census Bureau. This close-knit community offers advertisers the opportunity to connect with a highly engaged local audience.
• Economic growth: Alpena's economy is primarily driven by industries such as healthcare, education, manufacturing, and tourism. The city's economic development initiatives focus on attracting new businesses and supporting existing ones, creating a dynamic market for advertisers.
• Cultural diversity: Alpena is known for its rich history and cultural heritage, with a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics within the community.
• Outdoor recreation: Alpena is a popular destination for outdoor enthusiasts, offering numerous recreational activities such as hiking, fishing, and boating. This active lifestyle attracts visitors from across the region, providing advertisers with a captive audience interested in outdoor pursuits.
• Education and innovation: Alpena is home to Alpena Community College, which offers a variety of academic programs and fosters a culture of innovation and research. This focus on education makes the city an attractive market for advertisers targeting tech-savvy and educated audiences.
• Arts and culture: The city boasts a vibrant arts and culture scene, with numerous galleries, museums, and performance venues. This thriving cultural landscape offers advertisers additional opportunities to engage with residents and visitors who appreciate the arts.

Alpena Audience

• Local residents: Alpena's population of around 10,000 people consists of a close-knit community with diverse backgrounds and lifestyles. Advertisers can target specific demographic groups, such as families, young professionals, and retirees, or appeal to a broader audience within this engaged local population.
• Regional tourists: Alpena attracts visitors from across the Midwest, drawn to its natural beauty, rich history, and outdoor recreational activities. This regional tourism provides advertisers with a captive audience interested in exploring the area's attractions and experiences, offering the chance to showcase their brand to potential customers from various locations.
• Cultural diversity: Alpena's rich history and cultural heritage create a diverse mix of ethnicities, races, and backgrounds. Advertisers can leverage this diversity to target a wide range of audiences and demographics, considering cultural nuances and preferences when crafting their messaging.
• Interests and lifestyles: Alpena's residents and visitors are characterized by a wide range of interests and lifestyles, from outdoor enthusiasts to arts and culture aficionados. Advertisers can align their campaigns with popular local events, attractions, or trending topics to create a stronger connection with their target audience.
• Educated and innovative: Home to Alpena Community College, the city fosters a culture of innovation and research. Advertisers can target tech-savvy and educated audiences by focusing on topics related to education, technology, and innovation, appealing to this intellectually curious demographic.
• Highly connected: Alpena's residents are increasingly connected through digital devices and social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a wider audience within the community.

Airport price breakdown

Billboard advertising prices in Alpena vary depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for billboard advertising in Alpena is approximately $1,200.00, offering a cost-effective option for brands looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, advertisers can find a balance between affordability and visibility when selecting a billboard location in Alpena.
• Lowest Price: The lowest price for billboard advertising in Alpena can be as low as $800.00, providing an accessible entry point for smaller businesses or those with limited budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Alpena County Regional Airport:

• Total Impressions: The total number of impressions generated by an advertising campaign at APN is approximately 500,000, showcasing the potential reach of a well-placed advertisement.
• Average Impressions: On average, an advertising campaign at APN can generate around 125,000 impressions, offering brands a significant opportunity to connect with their target audience.
• Median Impressions: The median number of impressions for an advertising campaign at APN is approximately 100,000, indicating a consistent level of visibility for well-placed ads.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising at APN is approximately $9.60, providing a cost-effective option for brands looking to maximize their advertising budget.
• Median CPM: With a median CPM of around $11.00, advertisers can find a balance between affordability and reach when selecting an advertising platform at APN.

Some of the top airport ad providers for APN

Here is a list of top providers for advertising at Alpena County Regional Airport:

• Alluvit Media is a leading provider of airport advertising solutions, offering a range of innovative platforms to help brands connect with their target audience.

Other formats for advertising in Alpena

A closer look at the data reveals the depth and breadth of the other opportunities available in Alpena:

• Digital Billboards: In Alpena, digital billboards generate approximately 50,000 impressions with an average CPM of $10.00. This modern and dynamic medium allows for timely and targeted messaging, making it an attractive option for advertisers seeking to engage their audience in real-time.
• Retail Venues: Retail venues in Alpena garner around 50,000 impressions and have an average CPM of $10.00. This advertising platform allows brands to reach consumers in a shopping mindset, increasing the likelihood of driving sales and conversions.

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