Advertising in Southwest Georgia Regional Airport (ABY)

*All metrics are based on a 4-week advertising campaign

Southwest Georgia Regional Airport, located in the charming city of Albany, offers a unique advertising opportunity for brands. With its convenient access to key attractions and a growing number of passengers, this airport serves as a gateway to the region's rich history and natural beauty. Advertising at Southwest Georgia Regional Airport allows businesses to engage with a diverse audience while showcasing their products and services in a thriving, up-and-coming destination.

Why advertise at ABY?

Southwest Georgia Regional Airport (ABY) is a growing hub with unique features that make it an attractive advertising location. Some notable aspects of ABY include:

• Accessibility: The airport is conveniently located near key attractions in Albany and the surrounding region.
• Diverse audience: ABY serves a wide range of passengers, offering advertisers the opportunity to reach a varied demographic.
• Gateway to the region: As a primary access point to Southwest Georgia, ABY connects travelers to the area's rich history and natural beauty.
• Up-and-coming destination: With increasing passenger numbers, ABY is becoming a more popular choice for travelers, making it an ideal spot for advertising exposure.

Albany Market

Population: Albany, the seat of Dougherty County, has a population of over 70,000 residents, as reported by the U.S. Census Bureau. This growing city offers advertisers the chance to reach a significant audience in Southwest Georgia.

Economic growth: Albany's economy is driven by diverse industries such as healthcare, education, manufacturing, and agriculture. Major employers in the area include Phoebe Putney Health System, Procter & Gamble, and Marine Corps Logistics Base Albany, providing a stable economic foundation for the region.

Cultural diversity: Albany boasts a rich cultural heritage and a diverse population, with a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics in the Albany market.

Entertainment and attractions: The city offers various entertainment options and attractions, including the Flint RiverQuarium, the Albany Museum of Art, and the historic Thronateeska Heritage Center. These popular destinations draw visitors from across the region, providing additional advertising opportunities for businesses.

Education and innovation: Albany is home to several higher education institutions, such as Albany State University and Albany Technical College. These academic institutions contribute to a culture of innovation and research, making the city an attractive market for advertisers targeting educated and tech-savvy audiences.

Albany Audience

• Local residents: Albany's population of over 70,000 residents includes a mix of young professionals, families, students, and retirees. This diverse demographic landscape offers advertisers the opportunity to target specific groups or appeal to a broader audience in the Southwest Georgia region.
• Regional tourists: As a gateway to Southwest Georgia's rich history and natural beauty, Albany attracts visitors from nearby cities and states. Advertisers can capitalize on this influx of regional tourists by showcasing their brand to potential customers exploring the area's attractions and events.
• Language diversity: Albany's diverse population speaks a variety of languages, presenting both challenges and opportunities for advertisers. By creating multilingual campaigns or incorporating visual storytelling, brands can effectively communicate with a wider audience and cater to the city's linguistic diversity.
• Interests and lifestyles: The Albany audience is characterized by a wide range of interests and lifestyles, from outdoor enthusiasts to history buffs and food lovers. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Education and innovation: With several higher education institutions in the city, Albany's audience includes educated and tech-savvy individuals. Advertisers can leverage this demographic by targeting campaigns towards innovation, research, and technology-related topics, appealing to the city's academic community.
• Highly connected: Albany residents are increasingly connected through smartphones and social media platforms, making them receptive to digital advertising. Brands can engage with consumers through targeted online campaigns, social media influencers, and interactive experiences to reach this connected audience.

Airport price breakdown

Billboard advertising prices in Albany vary depending on factors such as location, size, and visibility, with the following price breakdown:

• Average Price: The average price for billboard advertising in Albany is approximately $1,200.00, offering a cost-effective option for businesses looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, advertisers can find a balance between affordability and visibility in the Albany market.
• Lowest Price: The lowest price for billboard advertising in Albany can be as low as $800.00, providing an accessible entry point for smaller businesses or those with limited budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics for billboard advertising in Albany provide valuable insights into the potential reach and cost-effectiveness of campaigns:

• Total Impressions: The total impressions for billboard advertising in Albany amount to approximately 1,000,000, showcasing the potential reach of campaigns in the area.
• Average Impressions: The average impressions for billboard advertising in Albany are around 250,000, indicating a consistent level of exposure for ads across various locations.
• Median Impressions: With a median impression count of 200,000, advertisers can expect a balanced level of visibility for their campaigns in the Albany market.
• Average CPM (Cost Per Thousand Impressions): The average CPM for billboard advertising in Albany is approximately $4.80, offering a cost-effective option for businesses looking to reach a wide audience.
• Median CPM: The median CPM for billboard advertising in Albany stands at around $5.50, providing a reasonable benchmark for advertisers to gauge the cost-effectiveness of their campaigns.

Some of the top airport ad providers for ABY

Here is a list of top providers for advertising at Southwest Georgia Regional Airport (ABY):

• Alluvit Media specializes in airport advertising, offering a range of solutions for brands looking to reach passengers at ABY.

Other formats for advertising in Albany

A closer look at the data reveals the depth and breadth of the other opportunities available in Albany:

• Static Billboards: Static billboards in Albany receive approximately 252,000 impressions with an average CPM of $14.17. This traditional advertising medium offers a constant presence, making it a reliable choice for brands looking to establish themselves in the market.
• Digital Billboards: Digital billboards in Albany garner around 35,500 impressions with an average CPM of $16.80. This dynamic and eye-catching format allows for greater flexibility and creativity, making it an appealing option for advertisers seeking to stand out.
• Retail Venues: Advertising in retail venues in Albany generates about 19,700 impressions with an average CPM of $25.01. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Albany achieves approximately 8,000,000 impressions with an average CPM of $1.84. This cost-effective medium offers high visibility and frequency, making it an ideal choice for advertisers looking to reach a wide audience on the go.
• Everything Else: Other advertising opportunities in Albany, such as mobile trucks and specialty formats, collectively receive around 946,000 impressions with an average CPM of $1.96. These diverse options allow advertisers to explore unique and innovative ways to connect with their target audience.

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