Advertising in Aberdeen Regional Airport (ABR)

*All metrics are based on a 4-week advertising campaign

Located in the thriving city of Aberdeen, South Dakota, Aberdeen Regional Airport serves as a vital gateway for travelers and a unique opportunity for advertisers. This bustling airport connects thousands of passengers annually, while showcasing the rich history and culture of the region. Advertising at Aberdeen Regional Airport allows brands to engage with a diverse audience, tapping into the local community and beyond. Here, each advertisement becomes a powerful tool for communication, bridging the gap between cultures, industries, and travelers.

Why advertise at ABR?

Aberdeen Regional Airport offers a unique advertising opportunity, with several notable features that make it stand out. Some key aspects of ABR include:

• Passenger traffic: ABR serves thousands of passengers annually, connecting them to various destinations across the country.
• Local community engagement: Advertising at ABR allows brands to tap into the diverse local community and beyond, reaching a wide range of travelers.
• Rich history and culture: ABR showcases the region's history and culture, providing advertisers with a unique backdrop for their campaigns.
• Efficient operations: ABR's efficient operations ensure a smooth travel experience for passengers, making it an attractive location for advertisers to reach their target audience.

Aberdeen Market

• Population: Aberdeen is the third most populous city in South Dakota, with a population of over 28,000 people, according to the U.S. Census Bureau. This growing community offers advertisers a concentrated audience to target with their campaigns.
• Economic growth: Aberdeen's economy is driven by diverse industries such as agriculture, manufacturing, healthcare, and education. Major employers in the area include Avera Health, 3M, and Northern State University, providing a stable economic foundation for advertisers to tap into.
• Cultural diversity: Aberdeen is known for its rich cultural heritage and welcoming community, which includes a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics.
• Entertainment and sports: The city offers various entertainment options, including the annual Storybook Land Festival and the Brown County Fair. Aberdeen is also home to the Aberdeen Wings, a junior ice hockey team, attracting local sports enthusiasts and providing additional advertising opportunities.
• Education and innovation: Aberdeen is a hub for higher education, with institutions such as Northern State University and Presentation College. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Aberdeen Audience

• Local residents: Aberdeen's population of over 28,000 people consists of a mix of families, young professionals, and retirees, providing advertisers with a diverse audience to target. The city's strong sense of community and cultural heritage allows brands to create campaigns that resonate with local residents and their unique lifestyles.
• Regional tourists: Aberdeen attracts visitors from the surrounding region for events like the Storybook Land Festival and the Brown County Fair. These events present advertisers with the opportunity to reach a broader audience, including regional tourists who may be interested in their products or services.
• Language diversity: While English is the predominant language spoken in Aberdeen, the city's diverse population includes speakers of other languages as well. Advertisers can consider incorporating multilingual campaigns or visual storytelling to effectively communicate with a wider audience and cater to the city's linguistic diversity.
• Interests and lifestyles: Aberdeen's residents have a wide range of interests, from outdoor activities and sports to arts and culture. Advertisers can align their campaigns with popular local events, attractions, or trending topics to create a stronger connection with their target audience and tap into these passions.
• Highly connected: Aberdeen's residents are increasingly connected through digital devices and social media platforms. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a tech-savvy and educated audience.

Airport price breakdown

Billboard advertising prices in Aberdeen vary depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for billboard advertising in Aberdeen is approximately $1,200.00, offering a cost-effective option for brands looking to reach a wide audience.
• Median Price: The median price for billboard advertising in Aberdeen stands at around $1,100.00, providing a balanced option for advertisers seeking a middle ground between cost and exposure.
• Lowest Price: The lowest price for billboard advertising in Aberdeen can be as low as $800.00, making it an affordable choice for smaller businesses or those with limited budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Aberdeen Regional Airport:

• Total Impressions: The total number of impressions generated by an advertising campaign at ABR can reach up to 500,000, showcasing the potential reach of a well-placed advertisement.
• Average Impressions: On average, an advertising campaign at ABR can generate around 250,000 impressions, offering a substantial audience for advertisers to target.
• Median Impressions: The median number of impressions for an advertising campaign at ABR stands at approximately 200,000, indicating a consistent level of exposure for most campaigns.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising at ABR is approximately $4.80, providing a cost-effective option for brands looking to maximize their reach.
• Median CPM: The median CPM for advertising at ABR is around $5.50, offering a balanced option for advertisers seeking a middle ground between cost and exposure.

Some of the top airport ad providers for ABR

Here is a list of top providers for advertising at Aberdeen Regional Airport:

• Bright Green Technology specializes in LED backlit advertising solutions, enhancing the visibility and impact of advertisements in various settings.

Other formats for advertising in Aberdeen

A closer look at the data reveals the depth and breadth of the other opportunities available in Aberdeen:

• Static Billboards: In Aberdeen, static billboards generate over 179,000 impressions with an average CPM of $4.98. This classic advertising medium offers a consistent presence and wide reach, making it a reliable choice for advertisers.
• Digital Billboards: Digital billboards in Aberdeen receive approximately 4,000 impressions and have an average CPM of $15.20. This dynamic and eye-catching format allows for greater flexibility and creativity, capturing the attention of passersby.
• Retail Venues: Advertising in retail venues in Aberdeen garners around 4,000 impressions with an average CPM of $15.20. This targeted approach allows brands to engage with consumers in a relevant and contextually appropriate setting.

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