Billboards in Topeka
*All metrics are based on a 4-week advertising campaign
In the heart of the Midwest, Topeka emerges as a thriving city with a unique blend of history, culture, and business opportunities. Known for its rich heritage, vibrant arts scene, and diverse neighborhoods, Topeka provides a distinctive platform for advertisers to integrate their messages into the daily lives of residents and visitors. Outdoor advertising in Topeka goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.
What to look for when picking billboards
With 288 sources of information, there are several factors to consider when picking billboards to advertise on. Some of these factors include:
- Demographics: Understand your target audience's age, gender, education, relationship status, and income level to determine the optimal location for the billboard. For example, if targeting college-educated adults with above-average incomes, placing the billboard along a busy interstate might be effective.
- Visibility: Ensure the billboard is clearly visible and aligned with traffic flow. For instance, a billboard placed at a busy intersection or along a highway with heavy traffic will be more noticeable.
- Size: Consider the size of the billboard, as larger billboards like bulletins are nearly impossible to ignore and can make a stronger impact on the audience.
- Location-specific targeting: Strategically place billboards in areas near businesses, busy intersections, or along highways with heavy traffic to maximize exposure and reach the desired audience.
Billboards price breakdown
Billboard pricing in Topeka varies depending on factors such as location, size, and visibility, with the following key data points:
- Average Price: The average price for a billboard in Topeka is $1,958.98, which takes into account a wide range of billboard options and locations.
- Median Price: The median price for a billboard in Topeka is $757.22, representing the middle value when all billboard prices are arranged in ascending order.
- Lowest Price: The lowest price for a billboard in Topeka is $250, offering a more budget-friendly option for advertisers seeking cost-effective solutions.
Billboards Impression and CPM Metrics
Impressions and CPM metrics play a crucial role in understanding the effectiveness of outdoor advertising in Topeka, with the following key insights:
- Total Impressions: Topeka's outdoor advertising generates approximately 145,664,000 impressions over a 4-week campaign.
- Average Impressions: On average, a billboard in Topeka receives about 617,000 impressions during a 4-week period.
- Median Impressions: The median number of impressions for a billboard in Topeka is 260,000, representing the middle value when all impressions are arranged in ascending order.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Topeka is $7.05, providing a benchmark for evaluating advertising costs.
- Median CPM: The median CPM for a billboard in Topeka is $3.18, offering a more balanced perspective on the cost-effectiveness of outdoor advertising in the city.
Some of the top billboard providers in Topeka
Top billboard providers in Topeka include:
- Lamar Advertising is a leading provider of outdoor advertising solutions, offering a wide range of billboard options and locations.
- Mesmerize specializes in out-of-home advertising, combining point of care, transit, and place-based advertising to create highly targeted media strategies at scale.
- Link Media is a full-spectrum media agency that connects market opportunities with converting projects and offers, operating in 35 countries worldwide.
- Terraboost Media LLC reaches 280 million consumers daily through their wellness billboards, offering exclusive advertising solutions for various industries.
- All Over Media provides out-of-home advertising and OOH media solutions, seamlessly weaving relevant brand messages into the daily lives of engaged consumers.
Other formats for advertising in Topeka
A closer look at the data reveals the depth and breadth of the other opportunities available in Topeka:
- Digital Billboards: In Topeka, digital billboards receive approximately 48,000 impressions with an average CPM of $18.00. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
- Street Furniture: Street furniture in Topeka generates around 33,000 impressions and has an average CPM of $370.69. This type of advertising includes bus shelters, benches, and kiosks, providing advertisers with a unique opportunity to reach pedestrians and commuters in high-traffic areas.
- Retail Venues: Retail venues in Topeka garner about 50,000 impressions with an average CPM of $12.52. This advertising medium targets shoppers in malls, shopping centers, and other retail spaces, offering a captive audience for brands to engage with.
- Transit: Transit advertising in Topeka generates approximately 10,000,000 impressions and has an average CPM of $1.51. This medium includes ads on buses, trains, and other public transportation, allowing advertisers to reach a diverse audience of commuters and travelers.
- Everything Else: Other advertising opportunities in Topeka receive around 215,000 impressions with an average CPM of $3.18. These options encompass a wide range of formats and locations, providing advertisers with even more ways to connect with their target audience in the city.
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