Billboards in Tacoma
*All metrics are based on a 4-week advertising campaign
In the heart of the Pacific Northwest, Tacoma emerges as a thriving urban hub and a prime location for outdoor advertising. This city, known for its stunning waterfront, rich cultural landmarks, and diverse neighborhoods, offers a unique platform for advertisers to integrate their messages into the fabric of daily life. Outdoor advertising in Tacoma does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.
What to look for when picking billboards
With 519 billboards available in Tacoma, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:
- Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, a billboard near a college campus might be ideal for targeting young adults.
- Visibility: Choose a billboard that is clearly visible and aligned with traffic flow, maximizing its exposure to passing drivers and pedestrians.
- Size: Consider the size of the billboard, such as bulletins, posters, or junior posters, to ensure it's appropriate for your target audience and location. For instance, a large bulletin might be more suitable for a busy highway, while a junior poster could work well in an urban neighborhood.
- Technology: Evaluate whether incorporating technology, such as digital billboards or spectaculars with lighting and video elements, would enhance your advertisement's effectiveness and engagement with your target audience.
Billboards price breakdown
Billboard pricing in Tacoma varies, offering options for different budgets and campaign goals:
- Average Price: The average price for a billboard in Tacoma is $2,572.28, providing a general idea of the typical cost for advertisers.
- Median Price: With a median price of $2,000, this value represents the middle point in the range of billboard prices, offering a more accurate reflection of the market.
- Lowest Price: The lowest price for a billboard in Tacoma is $0, indicating that there may be opportunities for advertisers to secure cost-effective deals or even free advertising space in certain situations.
Billboards Impression and CPM Metrics
Impressions and CPM metrics in Tacoma provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns in the city:
- Total Impressions: Tacoma's outdoor advertising campaigns generate a total of 115,324,000 impressions, showcasing the vast reach of billboards in the area.
- Average Impressions: On average, a billboard in Tacoma receives 241,000 impressions, indicating the typical exposure an advertisement can expect.
- Median Impressions: The median number of impressions for a billboard in Tacoma is 138,000, representing the middle point in the range of impressions.
- Average CPM: The average cost per thousand impressions (CPM) in Tacoma is $16.87, providing a general idea of the cost-effectiveness of advertising in the city.
- Median CPM: With a median CPM of $8.90, this value offers a more accurate reflection of the market and the potential return on investment for advertisers.
Some of the top billboard providers in Tacoma
Here is one of the top billboard providers in Tacoma:
- Lamar Advertising is a leading provider of billboard advertising products and rentals, offering a wide range of sizes and formats, including bulletins, posters, and junior posters, as well as the largest network of digital billboards in the country.
Other formats for advertising in Tacoma
A closer look at the data reveals the depth and breadth of the other opportunities available in Tacoma:
- Digital Billboards: In Tacoma, digital billboards receive 50,000 impressions with an average CPM of $7.55. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers seeking flexibility and engagement.
- Street Furniture: Street furniture in Tacoma garners 239,000 impressions and an average CPM of $8.25. This advertising format, which includes bus shelters, benches, and kiosks, offers a unique opportunity to reach pedestrians and commuters in high-traffic areas.
- Retail Venues: Advertising in retail venues in Tacoma generates 4,691 impressions with an average CPM of $11.47. This targeted approach allows advertisers to connect with consumers in shopping centers, malls, and other retail environments, capturing their attention during the purchasing process.
- Transit: Transit advertising in Tacoma achieves 1,470,000 impressions and an average CPM of $43.55. This format, which includes ads on buses, trains, and transit stations, effectively reaches a captive audience of daily commuters and travelers.
- Everything Else: Other advertising opportunities in Tacoma, such as alternative formats and unique placements, accumulate 98,000 impressions with an average CPM of $9.33. These diverse options allow advertisers to think outside the box and create memorable campaigns that stand out from the competition.
Get started with advertising with AdQuick now!
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