Billboards in Sioux Falls
*All metrics are based on a 4-week advertising campaign
In the heart of the Midwest, Sioux Falls emerges as a thriving urban hub and a prime location for outdoor advertising. Known for its picturesque waterfalls, booming economy, and diverse population, this city offers a unique platform for advertisers to integrate their messages into the daily lives of its residents. Outdoor advertising in Sioux Falls goes beyond selling products; it fosters connections between communities, brands, and individuals, creating narratives that resonate with every passerby.
What to look for when picking billboards
With 342 billboards to choose from in Sioux Falls, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:
- Location: Ensure the billboard is placed in a strategic location that targets your desired audience, such as a busy interstate for college-educated adults or a trendy part of town for young adults.
- Size: Choose the appropriate size for your campaign, whether it's a large bulletin for maximum visibility along highways, a poster for targeting local audiences, or a junior poster for urban neighborhoods.
- Duration: Determine the optimal duration for your billboard based on your campaign goals and budget, whether it's a long-term branding campaign or a short-term event promotion.
- Type: Consider the type of billboard that best suits your needs, such as traditional billboards, digital billboards with dynamic messaging, or wallscapes for a unique and eye-catching advertisement.
Billboards price breakdown
Billboard pricing in Sioux Falls varies depending on factors such as location, size, and duration, with the following price data points:
- Average Price: The average price for a billboard in Sioux Falls is $1,188.80, which can help you gauge the overall market rate.
- Median Price: With a median price of $1,425, this value represents the middle point in the range of billboard prices, offering a more accurate representation of typical costs.
- Lowest Price: The lowest price for a billboard in Sioux Falls is $0, indicating that there may be opportunities for free or heavily discounted advertising spaces in certain situations.
Billboards Impression and CPM Metrics
Impressions and CPM metrics play a crucial role in understanding the effectiveness of your outdoor advertising campaign in Sioux Falls, with the following key data points:
- Total Impressions: Sioux Falls billboards generate a total of 107,954,000 impressions, showcasing the vast reach of outdoor advertising in the city.
- Average Impressions: On average, a billboard in Sioux Falls receives 317,000 impressions, indicating the potential impact of your advertisement on the local audience.
- Median Impressions: The median number of impressions for a billboard in Sioux Falls is 287,000, providing a more accurate representation of typical audience exposure.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Sioux Falls is $92.18, offering insight into the cost-effectiveness of your advertising campaign.
- Median CPM: With a median CPM of $4.96, this value represents the middle point in the range of CPM rates, helping you better understand the typical costs associated with reaching your target audience.
Some of the top billboard providers in Sioux Falls
Here are some of the top billboard providers in Sioux Falls:
- Lamar Advertising is a leading provider of outdoor advertising solutions, offering free design services, dedicated support, and nationwide coverage.
- Terraboost reaches 280 million consumers daily through their wellness billboards, which are placed in various networks such as supermarkets, pharmacies, fitness centers, airports, and malls.
- Clear Channel Outdoor offers advertising opportunities in over 65 markets and 55+ commercial airports nationwide, with a focus on impact, innovation, partnership, and results.
Other formats for advertising in Sioux Falls
A closer look at the data reveals the depth and breadth of the other opportunities available in Sioux Falls:
- Digital Billboards: In Sioux Falls, digital billboards receive 28,000 impressions with an average CPM of $79.79. This modern and dynamic medium allows for real-time updates and targeted messaging, making it a popular choice for advertisers seeking flexibility and innovation.
- Retail Venues: Retail venues in Sioux Falls generate 5,628 impressions with an average CPM of $10.99. These advertising spaces are strategically placed in shopping centers and stores, capturing the attention of consumers in a buying mindset and driving sales.
- Everything Else: Other advertising opportunities in Sioux Falls garner 1,391,252 impressions with an average CPM of $2.72. This category encompasses a wide range of unique and creative advertising formats, allowing brands to think outside the box and engage with their audience in new and exciting ways.
- Airport: Sioux Falls is home to the Sioux Falls Regional Airport, which serves as a gateway to the city for both business and leisure travelers. Advertising in airports can help brands reach a captive audience with high dwell times, making it an ideal platform for impactful messaging.
Get started with advertising with AdQuick now!
Sioux Falls presents a wealth of opportunities for outdoor advertising, with a diverse range of formats and locations to choose from. By leveraging the power of AdQuick's platform, you can gain immediate access to over 1,400 premium OOH media owners, execute OOH buys 10x faster, launch campaigns in as little as 48 hours, and unlock unprecedented measurability. Don't miss out on the chance to make a lasting impact on your target audience in Sioux Falls. Sign up for AdQuick today and start reaping the benefits of this dynamic advertising medium.