At AdQuick, we’ve been making waves lately with historic growth numbers, new strategic partnerships, and recent accolades for our products, campaigns, and company culture.
During the past year, our team has been dedicated to helping our partners and clients stay connected with consumers through outdoor media – prioritizing human-to-human connection above all else during this trying time. And we’re happy to say that these efforts have paid off, in terms of client success, company growth, and more.
“We kicked off 2020 with ambitious goals and, while COVID-19 had other plans, the AdQuick team was able to stay the course, helping those we serve navigate a tumultuous year,” said Matt O’Connor, CEO of AdQuick. “Today, there’s no question out-of-home advertising has come roaring back and is more relevant than ever before. I’m proud of our team every day and of our recent successes which underscore our leadership and opportunities in the advertising space.”
So, today, we want to share some of the key midyear milestones that we’re especially proud of as we shift into the second half of the year...
In the first half of 2021, AdQuick experienced tremendous growth across a number of KPIs. Bookings during the first half of 2021 increased by over 396% compared to the same period in 2020, and we saw more bookings in Q2 than in the previous six quarters combined. This is especially significant given that advertising is cyclical, and H1s generally see the lowest spending. In particular, AdQuick DSP - which was launched in late 2020 - saw exponential growth the first two quarters of the year, with 1720% higher bookings compared to November and December 2020.
We’ve also helped our customers – from small businesses to the Fortune 500 – understand the importance of expanding beyond the top three markets to optimize their ad spend in smarter ways. (After all, your target consumers probably don’t only live in New York, Los Angeles, and San Francisco.) To that end, out of 210 designated market areas (DMAs) in the U.S., we placed outdoor media in 136 DMAs in H1.
AdQuick has added 222 new media partners this year spanning a diverse selection of out-of-home ad formats. New partnerships include GSTV – the national gas station video network that reaches one in three American adults monthly, experiential marketing specialists Street Attack, and national aerial advertising specialists Aerial Banners Inc.
As we like to highlight, the out-of-home landscape is a lot bigger and much more independent-vendor-driven than many people think. AdQuick now partners with more than 1,100 media owners – giving our customers access to more than 98% of all available OOH inventory in the United States. This breadth of access enables mass reach, granular targeting, creative freedom, and increased efficiency – all from the convenience of one platform, with the actionable, reporting and measurement that businesses need.
AdQuick’s OOH buying platform is used by some of the savviest advertisers and agencies in the world. That’s why we’re continually innovating and enhancing the platform to improve efficiency and performance. Recently, we rolled out multiple enhancements to the agency workflow in AdQuick Pro, enabling a new level of customization for our many agency customers. Updates include: enhanced user, RFP and campaigns action management, team management features, bulk campaign creation and editing, branding and whitelabeling, and contracting and billing features.
AdQuick DSP also saw updates with new spend control features to enable real-time campaign optimization. Advertisers already had the ability to view conversion metrics by geography, publisher, and venue type within AdQuick DSP. And now advertisers can adjust investment levels across these same parameters at any point throughout their campaigns. Finally, AdQuick’s causal lift analysis offers advertisers a flexible approach to calculate and understand the true ROI of their OOH campaigns with minimal preparation and high accuracy.
AdQuick earned a spot as the 74th fastest growing company in the annual Inc. 5000 Regionals: California list, the most prestigious ranking of the fastest-growing California-based private companies. We also earned a silver medal in The Muse Creative Awards’ OOH category for our design work for the Justice for Breonna Taylor Act campaign, which stemmed from a crowdfunding campaign that went viral. Additionally, we’ve been named a finalist in the Chief Marketer Pro Awards, the world’s largest and most elite program recognizing excellence in promotional marketing, for the Justice for Breonna Taylor Act campaign.
“It’s always an honor to receive industry recognition for our efforts, but it’s all the more powerful when our most meaningful work is recognized,” said O’Connor. “Our company was proud to be a part of the Justice for Breonna Taylor Act campaign, and very grateful to get it the attention it deserves. We’re looking forward to continuing to serve our clients with excellence in the second half of the year, and to contributing our talents and resources to purposeful work.”
We’re excited to see this momentum continue throughout the rest of 2021, and to further our mission of empowering everyone to put their message into the world by removing all barriers to out-of-home ad buying.
To learn more about how you can unleash the power of data-led OOH advertising, chat with one of our out-of-home experts today.